Baking&Snack - March 2011 - 146
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NEW PRODUCT SPOTLIGHT
Dawn Food Products adds a breakfast-friendly variety to its popular Weight Watchers sweet goods line.
B
reakfast — famously known as the most important meal of the day — is not always the easiest time to make a healthy choice. But Dawn Food Products, manufacturer of Weight Watchers better-for-you treats, created a smarter way to break the fast with a portion- and calorie-controlled coffee cake option. “The Weight Watchers coffee cake was developed to offer consumers a permissible sweet treat and to allow them to participate in a category that is often off-limits with many diet programs,” said John Rzeszut, senior brand manager, Dawn Food Products, Jackson, MI. Launched in December, the item features a cinnamon filling and crumbly cinnamon streusel topping. Each coffee cake contains 120 Cal, 5 g of fiber and a Weight Watchers PointsPlus value of 3 points. The product launch coincided with the announcement of Weight Watchers’ new PointsPlus food-management system, which includes calculations for carbohydrates and protein as well as the fiber, fat and calories that had been calculated under the former, 13-year-old Points system. Each 5.5-oz package contains four individually wrapped coffee cakes and retails for $3.29.
The company’s Weight Watchers-branded line of sweet goods also includes chocolate chip, peanut butter and oatmeal raisin soft cookies; banana nut muffins; and a chocolate brownie. Development of the product was based upon company research showing strong desire for a better-for-you version of coffee cakes, according to Mr. Rzeszut. “Dieting is hard, and it’s more often defined by what you can’t have instead of what you can,” he said. “We believe it’s possible to have a great-tasting product that can fit within the parameters of a weight-management plan.” The product rollout has been supported with national print and online advertising as well as social media and in-store promotions and coupons. Weight Watchers members will also be introduced to the product line in conjunction with the rollout of the PointsPlus system. Dawn Food Products will evaluate the coffee cake’s performance to determine if line extension opportunities exist in the future. “This is a sensible choice for those consumers who are looking for better-for-you alternatives to traditional indulgences,” Mr. Rzeszut said. ◾ — Jennifer Barnett Fox
BAKING & SNACK / March 2011
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Baking&Snack - March 2011
Table of Contents for the Digital Edition of Baking&Snack - March 2011
Baking&Snack - March 2011
Contents
Contents
EDITORIAL - Perfect Moves in a Perfect Storm
Obesity becomes focus of 2010 Dietary Guidelines
Mixed reviews on guidelines from grains foundation
Guidelines still target some refi ned grains
‘Grain chain’ praises whole and enriched grains recommendations
GMA keys in on nutrition
Is it what shoppers want?
Wal-Mart launches healthy food eff ort
Study: Grain-based dietary fi ber linked to increase in life expectancy
NEWS IN BRIEF
Largest cocoa shipment from Ivory Coast reaches US
Social media strategy with custom mixers
NEWS IN BRIEF
FDA launches Web resource
Hodgson Mill pursues green initiative
NEWS IN BRIEF
NEWS | PEOPLE
In Memoriam
Finding Balance
Baker of the Year - A Tale of Four Cities
Serving a Diversifi ed Market
True to Its Roots
For the Love of Baking
Bakery of the Year - Baking by the Numbers
Connected by Turano TV
… And Now: Soft Buns
Storm Track
Niche to Norm
2010 Dietary Guidelines Snapshot
NEW ON THE SHELF
CHOCOLATE - Forbidden Fruit
Formulating and Processing Healthful Chocolate Products
Fat Is Not That Bad!
Satisfaction That LASTS
Into the Future
Less is MORE
INGREDIENT NEWS
Giving Artisans a Hand
Scoring, Steam and Stone
Smooth Operators
Lubricant Lexicon
Lube-free Conveyorized Oven Chain
Down the Drain
Water Efficiency vs. Conservation
What’s Your Water Footprint?
Going Green’s Global Challenge
Paying for Safety
What is Mega-Reg?
HACCP Explained
PRODUCTS & PACKAGING
BCMA MEETING PREVIEW - Continuing Education
Going Places
Finding Solutions
TIA MEETING PREVIEW - Talking Tortillas
Caesars in September
CALENDAR OF EVENTS
RECENT PATENTS
MARKETPLACE
AD INDEX
NEW PRODUCT SPOTLIGHT - Smarter Start
Baking&Snack - March 2011 - Baking&Snack - March 2011
Baking&Snack - March 2011 - 2
Baking&Snack - March 2011 - 3
Baking&Snack - March 2011 - 4
Baking&Snack - March 2011 - 5
Baking&Snack - March 2011 - 6
Baking&Snack - March 2011 - Contents
Baking&Snack - March 2011 - 8
Baking&Snack - March 2011 - Contents
Baking&Snack - March 2011 - EDITORIAL - Perfect Moves in a Perfect Storm
Baking&Snack - March 2011 - 11
Baking&Snack - March 2011 - Obesity becomes focus of 2010 Dietary Guidelines
Baking&Snack - March 2011 - Mixed reviews on guidelines from grains foundation
Baking&Snack - March 2011 - 14
Baking&Snack - March 2011 - 15
Baking&Snack - March 2011 - Guidelines still target some refi ned grains
Baking&Snack - March 2011 - ‘Grain chain’ praises whole and enriched grains recommendations
Baking&Snack - March 2011 - Is it what shoppers want?
Baking&Snack - March 2011 - 19
Baking&Snack - March 2011 - NEWS IN BRIEF
Baking&Snack - March 2011 - 21
Baking&Snack - March 2011 - NEWS IN BRIEF
Baking&Snack - March 2011 - 23
Baking&Snack - March 2011 - NEWS IN BRIEF
Baking&Snack - March 2011 - 25
Baking&Snack - March 2011 - 26
Baking&Snack - March 2011 - In Memoriam
Baking&Snack - March 2011 - Finding Balance
Baking&Snack - March 2011 - 29
Baking&Snack - March 2011 - Baker of the Year - A Tale of Four Cities
Baking&Snack - March 2011 - 31
Baking&Snack - March 2011 - Serving a Diversifi ed Market
Baking&Snack - March 2011 - 33
Baking&Snack - March 2011 - 34
Baking&Snack - March 2011 - 35
Baking&Snack - March 2011 - 36
Baking&Snack - March 2011 - 37
Baking&Snack - March 2011 - 38
Baking&Snack - March 2011 - 39
Baking&Snack - March 2011 - 40
Baking&Snack - March 2011 - True to Its Roots
Baking&Snack - March 2011 - 42
Baking&Snack - March 2011 - 43
Baking&Snack - March 2011 - 44
Baking&Snack - March 2011 - For the Love of Baking
Baking&Snack - March 2011 - 46
Baking&Snack - March 2011 - 47
Baking&Snack - March 2011 - 48
Baking&Snack - March 2011 - 49
Baking&Snack - March 2011 - 50
Baking&Snack - March 2011 - Bakery of the Year - Baking by the Numbers
Baking&Snack - March 2011 - 52
Baking&Snack - March 2011 - Connected by Turano TV
Baking&Snack - March 2011 - 54
Baking&Snack - March 2011 - … And Now: Soft Buns
Baking&Snack - March 2011 - 56
Baking&Snack - March 2011 - 57
Baking&Snack - March 2011 - 58
Baking&Snack - March 2011 - 59
Baking&Snack - March 2011 - 60
Baking&Snack - March 2011 - 61
Baking&Snack - March 2011 - 62
Baking&Snack - March 2011 - 63
Baking&Snack - March 2011 - 64
Baking&Snack - March 2011 - 65
Baking&Snack - March 2011 - Storm Track
Baking&Snack - March 2011 - 67
Baking&Snack - March 2011 - 68
Baking&Snack - March 2011 - Niche to Norm
Baking&Snack - March 2011 - 2010 Dietary Guidelines Snapshot
Baking&Snack - March 2011 - 71
Baking&Snack - March 2011 - 72
Baking&Snack - March 2011 - 73
Baking&Snack - March 2011 - 74
Baking&Snack - March 2011 - 75
Baking&Snack - March 2011 - 76
Baking&Snack - March 2011 - NEW ON THE SHELF
Baking&Snack - March 2011 - 78
Baking&Snack - March 2011 - CHOCOLATE - Forbidden Fruit
Baking&Snack - March 2011 - 80
Baking&Snack - March 2011 - 81
Baking&Snack - March 2011 - Formulating and Processing Healthful Chocolate Products
Baking&Snack - March 2011 - Fat Is Not That Bad!
Baking&Snack - March 2011 - 84
Baking&Snack - March 2011 - 85
Baking&Snack - March 2011 - Satisfaction That LASTS
Baking&Snack - March 2011 - 87
Baking&Snack - March 2011 - 88
Baking&Snack - March 2011 - 89
Baking&Snack - March 2011 - Into the Future
Baking&Snack - March 2011 - 91
Baking&Snack - March 2011 - Less is MORE
Baking&Snack - March 2011 - 93
Baking&Snack - March 2011 - INGREDIENT NEWS
Baking&Snack - March 2011 - 95
Baking&Snack - March 2011 - 96
Baking&Snack - March 2011 - Giving Artisans a Hand
Baking&Snack - March 2011 - Scoring, Steam and Stone
Baking&Snack - March 2011 - 99
Baking&Snack - March 2011 - 100
Baking&Snack - March 2011 - 101
Baking&Snack - March 2011 - 102
Baking&Snack - March 2011 - 103
Baking&Snack - March 2011 - 104
Baking&Snack - March 2011 - Lubricant Lexicon
Baking&Snack - March 2011 - 106
Baking&Snack - March 2011 - 107
Baking&Snack - March 2011 - Lube-free Conveyorized Oven Chain
Baking&Snack - March 2011 - 109
Baking&Snack - March 2011 - 110
Baking&Snack - March 2011 - Down the Drain
Baking&Snack - March 2011 - Water Efficiency vs. Conservation
Baking&Snack - March 2011 - 113
Baking&Snack - March 2011 - What’s Your Water Footprint?
Baking&Snack - March 2011 - 115
Baking&Snack - March 2011 - Going Green’s Global Challenge
Baking&Snack - March 2011 - 117
Baking&Snack - March 2011 - 118
Baking&Snack - March 2011 - Paying for Safety
Baking&Snack - March 2011 - HACCP Explained
Baking&Snack - March 2011 - 121
Baking&Snack - March 2011 - 122
Baking&Snack - March 2011 - 123
Baking&Snack - March 2011 - 124
Baking&Snack - March 2011 - PRODUCTS & PACKAGING
Baking&Snack - March 2011 - 126
Baking&Snack - March 2011 - 127
Baking&Snack - March 2011 - 128
Baking&Snack - March 2011 - 129
Baking&Snack - March 2011 - 130
Baking&Snack - March 2011 - Going Places
Baking&Snack - March 2011 - 132
Baking&Snack - March 2011 - Finding Solutions
Baking&Snack - March 2011 - 134
Baking&Snack - March 2011 - Caesars in September
Baking&Snack - March 2011 - CALENDAR OF EVENTS
Baking&Snack - March 2011 - RECENT PATENTS
Baking&Snack - March 2011 - MARKETPLACE
Baking&Snack - March 2011 - 139
Baking&Snack - March 2011 - 140
Baking&Snack - March 2011 - 141
Baking&Snack - March 2011 - 142
Baking&Snack - March 2011 - 143
Baking&Snack - March 2011 - 144
Baking&Snack - March 2011 - AD INDEX
Baking&Snack - March 2011 - NEW PRODUCT SPOTLIGHT - Smarter Start
Baking&Snack - March 2011 - 147
Baking&Snack - March 2011 - 148
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