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Supervalu, a supplier of grocery retail and supply between whole and enriched grains. Implementation chain services, recently introduced its own nutrition was further hampered by a lack of a global standard for education program called “nutrition iQ.” The “bet- whole grains in Latin America and the challenge of enter for you food finder” was created by Supervalu suring a reliable supply of whole-grain flour. and the Joslyn Center for Diabetes in Boston, MA, Most recently, members of the Center for Public to provide shoppers with positive attributes about Nutrition & Development in China began advocating the foods they purchase. For whole grains in an example, most people know that effort to improve bananas contain potassium but the health of the do not know what potassium Chinese. Many does in the body. of these consumg mg g SODIUM CALORIES SAT FAT SUGARS The company evaluated more ers are considering than 90,000 UPCs for the proadding whole grains 25% DV 15% DV gram, and 15,000 were approved as a way to increase for inclusion, according to health, beauty ▲ Nutrition Keys, a joint initiative from GMA and FMI, summarizes Craig Stacey, director of health nutritional info from the Nutrition Facts Panel on the front of food and and longevity. and wellness marketing at beverage packages. “As a result of Supervalu, Eden Prairie, MN. GMA/FMI the rapid changes 20% of those 15,000 approved ▼ The nutrition iQ tags created by the Supervalu grocery retail and supply in China, people chain services provide consumers with information about the nutritional foods contained whole grains. are looking for “nutrition iQ is used as a dif- attributes of specific foods. ways to combat SUPERVALU ferentiator and brand builder,” pollution, accelerMr. Stacey said. “We want our ating lifestyles and rankings to remain independent work pressures,” from manufacturers so they said Yu Xiadong, remain objective.” general director, While information — espeCenter for Public cially from educated sources — is Nutrition & Develalways a good thing, the newopment of China, est concern among consumers speaking through might be how to determine which a translator at sources best meet their individual the WGC confernutritional aspirations. ence. “While we traditionally have preferred refined SHOWING BY EXAMPLE. Whole foods, there is grains aren’t just taking the greater nutritional US by storm. Interest in the s loss because of the manufacture and consumption manufac processing.” of whol whole-grain items continues to g gain traction in Latin America and China. Grupo FIND THE SWEET Ameri Bimbo, the Mexico City, SPOT. The curBimb Mexico, baking conglomrent passion and Me erate, has promoted the acceptance of er consumption of whole whole-grain foods c grains since 2005 and did not happen g has teamed with WGC overnight, and in h to introduce the WGC Whole Grain Stamp the interest of specific population groups, it would be t into 15 countries. Currently, 250 of the com- imprudent to overlook the benefits of refined grains i pany’s products carry the WGC stamp. for fortification purposes such as folic acid. In light p Similar to the confusion discovered by the of this, perhaps the best lesson manufacturers and US-based General Mills survey, Bimbo found governing bodies can communicate to consumers US that many of its consumers were unable to identify is one of balance and a continuing pursuit of grains whole grains and did not understand the difference that taste great. ◾

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Baking&Snack - March 2011

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