Baking&Snack - March 2012 - 33
TRENDS
FORMULATION
EQUIPMENT
OPERATIONS
SPECIAL REPORT
Cookie Trends
by Charlotte Atchley
As consumers cut spending and calories, they turn to private label cookies for a pick-me-up.
There’s nothing like a cookie to make someone feel better, particularly in recessionary times when small pleasures can make a big difference to hard-pressed consumers. Even though shoppers are becoming more aware all the time about what they are eating, cookies have remained a staple in the American diet. They’re generally small, so people see cookies as a way to enjoy a sweet snack with-
T
out exceeding their calorie count. So with the country needing a pick-meup but bank accounts pushing families to cut costs, consumers turned to lower-priced private label varieties to satisfy their cookie cravings.
Switching to private label
Despite trying to watch their spending, consumers seem determined to buy these treats — even if it means
switching to private label. According to Chicago, IL-based research firm Mintel, private label has not only posted gains in sales every year since 2005, but private label sales also grew faster than those of any other manufacturer in 2010. Mintel expects this trend to slow down as consumers loosen their belts again, but not without continuing to advance every year until 2015. Private label bakers,
www.bakingandsnack.com
March 2012
/ Baking & Snack / 33
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Baking&Snack - March 2012
Table of Contents for the Digital Edition of Baking&Snack - March 2012
Baking&Snack - March 2012
Table of Contents
Table of Contents
Editorial - State of flux
Newsfront - GFF goes to Washington
Newsfront - Kellogg to emerge as No. 2 global snack player
Newsfront - Kellogg’s anticipates international expansion
In Brief
News - Turkington USA shuts down
News - GMA reports progress in sustainable business practice
News - Dawn Food Products names Clabber Girl top vendor
In Brief
News - School lunch rules may pose challenges for some bakers
News - Hispanics still changing US eating patterns
People
In Memoriam
First of its Kind
Cookie Trends - Hitting the Sweet Spot
Marketing Strategies - Reaching the Customer
Fats and Oils - A New Spin
Chemical Leavening - Give Leavening a Makeover
Natural Selection
Gluten Free Q&A - Innovating Gluten Freely
R&D Perspective - Untapped Cost Cutting Solutions
Dividers - Portioning Precisely
Cake Processing - Making Batter Better
Horizontal Wrappers - Sealing for Perfection
Meeting Preview - Peach of a Show
Shop the World
Events
Innovations
Ingredient News
Products & Packaging
Patents
New on the Shelf
Marketplace
Ad Index
New Product Spotlight
Baking&Snack - March 2012 - Baking&Snack - March 2012
Baking&Snack - March 2012 - 2
Baking&Snack - March 2012 - 3
Baking&Snack - March 2012 - 4
Baking&Snack - March 2012 - 5
Baking&Snack - March 2012 - 6
Baking&Snack - March 2012 - 7
Baking&Snack - March 2012 - 8
Baking&Snack - March 2012 - Table of Contents
Baking&Snack - March 2012 - 10
Baking&Snack - March 2012 - Table of Contents
Baking&Snack - March 2012 - Editorial - State of flux
Baking&Snack - March 2012 - 13
Baking&Snack - March 2012 - Newsfront - GFF goes to Washington
Baking&Snack - March 2012 - In Brief
Baking&Snack - March 2012 - In Brief
Baking&Snack - March 2012 - 17
Baking&Snack - March 2012 - News - School lunch rules may pose challenges for some bakers
Baking&Snack - March 2012 - 19
Baking&Snack - March 2012 - News - Hispanics still changing US eating patterns
Baking&Snack - March 2012 - In Memoriam
Baking&Snack - March 2012 - First of its Kind
Baking&Snack - March 2012 - 23
Baking&Snack - March 2012 - 24
Baking&Snack - March 2012 - 25
Baking&Snack - March 2012 - 26
Baking&Snack - March 2012 - 27
Baking&Snack - March 2012 - 28
Baking&Snack - March 2012 - 29
Baking&Snack - March 2012 - 30
Baking&Snack - March 2012 - 31
Baking&Snack - March 2012 - 32
Baking&Snack - March 2012 - Cookie Trends - Hitting the Sweet Spot
Baking&Snack - March 2012 - 34
Baking&Snack - March 2012 - 35
Baking&Snack - March 2012 - 36
Baking&Snack - March 2012 - 37
Baking&Snack - March 2012 - 38
Baking&Snack - March 2012 - 39
Baking&Snack - March 2012 - 40
Baking&Snack - March 2012 - 41
Baking&Snack - March 2012 - 42
Baking&Snack - March 2012 - 43
Baking&Snack - March 2012 - 44
Baking&Snack - March 2012 - Marketing Strategies - Reaching the Customer
Baking&Snack - March 2012 - 46
Baking&Snack - March 2012 - 47
Baking&Snack - March 2012 - 48
Baking&Snack - March 2012 - Fats and Oils - A New Spin
Baking&Snack - March 2012 - 50
Baking&Snack - March 2012 - 51
Baking&Snack - March 2012 - 52
Baking&Snack - March 2012 - 53
Baking&Snack - March 2012 - 54
Baking&Snack - March 2012 - 55
Baking&Snack - March 2012 - 56
Baking&Snack - March 2012 - Chemical Leavening - Give Leavening a Makeover
Baking&Snack - March 2012 - 58
Baking&Snack - March 2012 - 59
Baking&Snack - March 2012 - 60
Baking&Snack - March 2012 - 61
Baking&Snack - March 2012 - 62
Baking&Snack - March 2012 - 63
Baking&Snack - March 2012 - Natural Selection
Baking&Snack - March 2012 - 65
Baking&Snack - March 2012 - 66
Baking&Snack - March 2012 - Gluten Free Q&A - Innovating Gluten Freely
Baking&Snack - March 2012 - 68
Baking&Snack - March 2012 - 69
Baking&Snack - March 2012 - 70
Baking&Snack - March 2012 - R&D Perspective - Untapped Cost Cutting Solutions
Baking&Snack - March 2012 - 72
Baking&Snack - March 2012 - Dividers - Portioning Precisely
Baking&Snack - March 2012 - 74
Baking&Snack - March 2012 - 75
Baking&Snack - March 2012 - 76
Baking&Snack - March 2012 - 77
Baking&Snack - March 2012 - 78
Baking&Snack - March 2012 - 79
Baking&Snack - March 2012 - 80
Baking&Snack - March 2012 - Cake Processing - Making Batter Better
Baking&Snack - March 2012 - 82
Baking&Snack - March 2012 - 83
Baking&Snack - March 2012 - 84
Baking&Snack - March 2012 - 85
Baking&Snack - March 2012 - 86
Baking&Snack - March 2012 - Horizontal Wrappers - Sealing for Perfection
Baking&Snack - March 2012 - 88
Baking&Snack - March 2012 - 89
Baking&Snack - March 2012 - 90
Baking&Snack - March 2012 - 91
Baking&Snack - March 2012 - 92
Baking&Snack - March 2012 - 93
Baking&Snack - March 2012 - 94
Baking&Snack - March 2012 - 95
Baking&Snack - March 2012 - 96
Baking&Snack - March 2012 - Meeting Preview - Peach of a Show
Baking&Snack - March 2012 - Shop the World
Baking&Snack - March 2012 - 99
Baking&Snack - March 2012 - 100
Baking&Snack - March 2012 - Events
Baking&Snack - March 2012 - Innovations
Baking&Snack - March 2012 - Ingredient News
Baking&Snack - March 2012 - 104
Baking&Snack - March 2012 - Products & Packaging
Baking&Snack - March 2012 - 106
Baking&Snack - March 2012 - 107
Baking&Snack - March 2012 - 108
Baking&Snack - March 2012 - Patents
Baking&Snack - March 2012 - 110
Baking&Snack - March 2012 - New on the Shelf
Baking&Snack - March 2012 - Marketplace
Baking&Snack - March 2012 - 113
Baking&Snack - March 2012 - 114
Baking&Snack - March 2012 - 115
Baking&Snack - March 2012 - 116
Baking&Snack - March 2012 - Ad Index
Baking&Snack - March 2012 - New Product Spotlight
Baking&Snack - March 2012 - 119
Baking&Snack - March 2012 - 120
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