Baking&Snack - April 2012 - 22
news
Waging the war of dried fruits
Call it the battle of Craisins versus raisins. Last summer, Ocean Spray, LakevilleMiddleboro, MA, declared war on raisins with a marketing campaign aimed to overtake raisins in dried fruit snack sales with the company’s Craisin product, dried cranberries. The company focused its attacks on taste and health, saying that in a side-by-side taste test, Craisins would easily conquer raisins and that Craisins deliver the same health benefits as the cranberries from which they come. The California Raisin Marketing Board did not take the Craisin threat lightly, and it’s now investing $1.5 million in a counter-campaign and establishing a base for counterattacks in a new website, www.letskeepitreal.com. In a consumer atmosphere hyper aware of all natural products and ingredients, health and over-processing, the California Raisin Marketing Board (CRMB)’s counterattacks online seems a sure victory in the battle for health. On its new website, the board uncovers the “hidden truth” about Craisins — that they are overly processed with added sugars. Comparing that fact with naturally processed raisins with no added sugar elicits a strong response from health-conscious consumers. “Consumers are shocked and disappointed that the sugar-added products give such poor nutrition,” said Larry Blagg, CRMB’s senior vice-president of marketing, about the board’s consumer survey results. “Most consumers were simply unaware of the amount of added sugar in Craisins.” Ocean Spray hasn’t backed down, however, and doesn’t intend to. “The California raisin industry is trying to deflect from their concern that consumers might think Craisins Dried Cranberries taste better by subliminally implying that raisins somehow have less sugar and are more nutritious than Craisins, when that’s not the case,” said Sharon Newcomb, marketing communications specialist, Ocean Spray. According to the company, Craisins win any contest in taste while still delivering antioxidants and urinary tract health and remaining free of fat, cholesterol, trans fat and preservatives. Ms. Newcomb responded to accusations of added sugars saying that Craisins and raisins carry the same amount of sugar, and that the human body does not recognize a difference in added and naturally occurring sugars.
Puratos personalizes new website
Japan wins Bakery World Cup
Puratos, Cherry Hill, NJ, launched a new website, www.puratos.us. It offers bakers, chocolatiers and food developers ideas for incorporating trends, recipes and new technology. The website will also feature videos, demonstrations and a tour of the Sensobus, a marketing research tool. The company allows visitors to personalize the site with My Puratos, a section where visitors can save information and searches and personalize their Puratos homepage.
Puratos
The team of bakers from Japan won the 2012 Bakery World Cup at Europain in Paris, France. The US team placed second, and Taiwan won third place. The finals of the competition brought together 12 teams vying in four categories: baguettes and world breads, savory presentation (a new addition), Viennese pastries, and an artistic piece. The theme for the artistic piece was “bread, symbol of your country.”
Lesaffre - Clémentine Béjat and Sabine Serrad
Technomic
of consumers say they snack at least twice a day, compared with
in 2010.
www.bakingandsnack.com
22
/ Baking & Snack / April 2012
http://www.letskeepitreal.com
http://www.puratos.us
http://www.bakingandsnack.com
Baking&Snack - April 2012
Table of Contents for the Digital Edition of Baking&Snack - April 2012
Baking&Snack - April 2012
Table of Contents
Table of Contents
Editorial - Time to wake up
Newsfront - Bimbo poised for largest capital spending ever
Newsfront - TIA changes dates for tech seminar
Newsfront - Gonnella awards two scholarships
Newsfront - Independent baker assumes ABA chair
In Brief
News - Study finds popcorn packed with polyphenols
News - Get ready for a vending revolution
In Brief
News - Palin, Deen to speak at IDDBA show
News - Jeff Dearduff: ‘Bakery Tech Tips’
News - Food industry’s unit volume falls
News - Waging the war of dried fruits
People
Pan Pepin - With Growth at a Premium
Alessi Bakeries - Where Quality Rules
Premium Bread - Paying a Premium on Bread
Whole Grains - Possibilities Galore
Flavors - A Matter of Taste
Ingredient App - When Function Meets Nutrition
Artisan Makeup - Automating without Compromise
Automation Q&A - When to Automate
Ingredient Handling - Silo Alternatives
Logistics Management - In Ship Shape
Sanitation Strategies - Taking a Professional Approach
Human Resources Q&A - Behind Closed Doors
Meeting Preview - Food Scientists Flock to Vegas
Industry Images
Calendar of Events
Innovations
Ingredient News
Products & Packaging
Patents
New on the Shelf
Marketplace
Ad Index
New Product Spotlight - Larger than Light
Baking&Snack - April 2012 - Baking&Snack - April 2012
Baking&Snack - April 2012 - 2
Baking&Snack - April 2012 - 3
Baking&Snack - April 2012 - 4
Baking&Snack - April 2012 - 5
Baking&Snack - April 2012 - 6
Baking&Snack - April 2012 - 7
Baking&Snack - April 2012 - 8
Baking&Snack - April 2012 - Table of Contents
Baking&Snack - April 2012 - 10
Baking&Snack - April 2012 - Table of Contents
Baking&Snack - April 2012 - Editorial - Time to wake up
Baking&Snack - April 2012 - 13
Baking&Snack - April 2012 - Newsfront - TIA changes dates for tech seminar
Baking&Snack - April 2012 - In Brief
Baking&Snack - April 2012 - In Brief
Baking&Snack - April 2012 - 17
Baking&Snack - April 2012 - News - Jeff Dearduff: ‘Bakery Tech Tips’
Baking&Snack - April 2012 - 19
Baking&Snack - April 2012 - News - Food industry’s unit volume falls
Baking&Snack - April 2012 - 21
Baking&Snack - April 2012 - News - Waging the war of dried fruits
Baking&Snack - April 2012 - People
Baking&Snack - April 2012 - Pan Pepin - With Growth at a Premium
Baking&Snack - April 2012 - 25
Baking&Snack - April 2012 - 26
Baking&Snack - April 2012 - 27
Baking&Snack - April 2012 - 28
Baking&Snack - April 2012 - 29
Baking&Snack - April 2012 - 30
Baking&Snack - April 2012 - 31
Baking&Snack - April 2012 - 32
Baking&Snack - April 2012 - 33
Baking&Snack - April 2012 - 34
Baking&Snack - April 2012 - 35
Baking&Snack - April 2012 - 36
Baking&Snack - April 2012 - Alessi Bakeries - Where Quality Rules
Baking&Snack - April 2012 - 38
Baking&Snack - April 2012 - 39
Baking&Snack - April 2012 - 40
Baking&Snack - April 2012 - 41
Baking&Snack - April 2012 - 42
Baking&Snack - April 2012 - 43
Baking&Snack - April 2012 - 44
Baking&Snack - April 2012 - Premium Bread - Paying a Premium on Bread
Baking&Snack - April 2012 - 46
Baking&Snack - April 2012 - 47
Baking&Snack - April 2012 - 48
Baking&Snack - April 2012 - 49
Baking&Snack - April 2012 - 50
Baking&Snack - April 2012 - 51
Baking&Snack - April 2012 - 52
Baking&Snack - April 2012 - Whole Grains - Possibilities Galore
Baking&Snack - April 2012 - 54
Baking&Snack - April 2012 - 55
Baking&Snack - April 2012 - 56
Baking&Snack - April 2012 - 57
Baking&Snack - April 2012 - 58
Baking&Snack - April 2012 - 59
Baking&Snack - April 2012 - 60
Baking&Snack - April 2012 - 61
Baking&Snack - April 2012 - 62
Baking&Snack - April 2012 - Flavors - A Matter of Taste
Baking&Snack - April 2012 - 64
Baking&Snack - April 2012 - 65
Baking&Snack - April 2012 - 66
Baking&Snack - April 2012 - 67
Baking&Snack - April 2012 - 68
Baking&Snack - April 2012 - 69
Baking&Snack - April 2012 - 70
Baking&Snack - April 2012 - 71
Baking&Snack - April 2012 - Ingredient App - When Function Meets Nutrition
Baking&Snack - April 2012 - 73
Baking&Snack - April 2012 - 74
Baking&Snack - April 2012 - Artisan Makeup - Automating without Compromise
Baking&Snack - April 2012 - 76
Baking&Snack - April 2012 - 77
Baking&Snack - April 2012 - 78
Baking&Snack - April 2012 - 79
Baking&Snack - April 2012 - 80
Baking&Snack - April 2012 - 81
Baking&Snack - April 2012 - 82
Baking&Snack - April 2012 - 83
Baking&Snack - April 2012 - 84
Baking&Snack - April 2012 - Automation Q&A - When to Automate
Baking&Snack - April 2012 - 86
Baking&Snack - April 2012 - 87
Baking&Snack - April 2012 - 88
Baking&Snack - April 2012 - Ingredient Handling - Silo Alternatives
Baking&Snack - April 2012 - 90
Baking&Snack - April 2012 - 91
Baking&Snack - April 2012 - 92
Baking&Snack - April 2012 - 93
Baking&Snack - April 2012 - 94
Baking&Snack - April 2012 - 95
Baking&Snack - April 2012 - 96
Baking&Snack - April 2012 - Logistics Management - In Ship Shape
Baking&Snack - April 2012 - 98
Baking&Snack - April 2012 - 99
Baking&Snack - April 2012 - 100
Baking&Snack - April 2012 - 101
Baking&Snack - April 2012 - 102
Baking&Snack - April 2012 - 103
Baking&Snack - April 2012 - 104
Baking&Snack - April 2012 - Sanitation Strategies - Taking a Professional Approach
Baking&Snack - April 2012 - Human Resources Q&A - Behind Closed Doors
Baking&Snack - April 2012 - 107
Baking&Snack - April 2012 - 108
Baking&Snack - April 2012 - 109
Baking&Snack - April 2012 - 110
Baking&Snack - April 2012 - Meeting Preview - Food Scientists Flock to Vegas
Baking&Snack - April 2012 - Industry Images
Baking&Snack - April 2012 - 113
Baking&Snack - April 2012 - 114
Baking&Snack - April 2012 - 115
Baking&Snack - April 2012 - 116
Baking&Snack - April 2012 - 117
Baking&Snack - April 2012 - 118
Baking&Snack - April 2012 - Calendar of Events
Baking&Snack - April 2012 - Innovations
Baking&Snack - April 2012 - Ingredient News
Baking&Snack - April 2012 - 122
Baking&Snack - April 2012 - Products & Packaging
Baking&Snack - April 2012 - 124
Baking&Snack - April 2012 - Patents
Baking&Snack - April 2012 - 126
Baking&Snack - April 2012 - New on the Shelf
Baking&Snack - April 2012 - Marketplace
Baking&Snack - April 2012 - 129
Baking&Snack - April 2012 - 130
Baking&Snack - April 2012 - 131
Baking&Snack - April 2012 - 132
Baking&Snack - April 2012 - Ad Index
Baking&Snack - April 2012 - New Product Spotlight - Larger than Light
Baking&Snack - April 2012 - 135
Baking&Snack - April 2012 - 136
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http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
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