Baking&Snack - October 2012 - 1

IN THIS ISSUE: Bakery Shortenings • Cracker Trends • Mixing Technology
OCTOBER 2012 www.bakingandsnack.com

®

A SOSLAND PUBLICATION

The knowledge authority for development, production, packaging and distribution of grain-based foods.

Gonnella Baking
Integrating historical roots for future success Gifco Foods
Revving up flatbread production



http://www.bakingandsnack.com

Baking&Snack - October 2012

Table of Contents for the Digital Edition of Baking&Snack - October 2012

Baking&Snack - October 2012
Table of Contents
Table of Contents
Editorial - Safety that sells
Newsfront - Professor analyzes ‘ Wheat Belly’ indictments
Politics, commodities detailed by IBA
Rayburn hopeful for Hostess’ future
In Brief
News - Rosenfeld confident in Mondelez
Middleby adds Stewart Systems to portfolio
Snyder’s-Lance anticipates snack cracker expansion
TIA tackles hot topics
Flowers eyes new markets for growth
Compostable packaging debuts at baseball game
ToolBox sponsors BMW tour at iba
People/In Memoriam
Gonnella Baking Co. - History in the Making
All in the family and more
Gifco Foods - Laying the Foundation
Tortillas of India
Crackers - An Alternate Dimension
Gluten-free breaks out
Social Media Q&A - Social Strategy
Bakery Shortenings - The Performance Zone
Liquid oils, hard fats
Manipulating the molecule
Regulatory Analysis - Hanging Fire
Prop 37 and GMOs
Canada’s food safety renovation project
Ingredient App - A Natural Choice
Mixers - Getting into the Mix
Eliminating arc flashes
Keeping a watchful eye on the process
Proofing Technology - On the Rise
Bag Closing Systems - Looking for Closure
Green ties
Meeting OSHA standards
Sanitation Strategies - How Safety Adds Value
Operations Q&A - Troubleshooting Today’s Bakery
Industry Images - Bigger and Better in Munich
Events
Innovations
Ingredient News
Products & Packaging
New on the Shelf
Marketplace
Ad Index
New Product Spotlight
Baking&Snack - October 2012 - Baking&Snack - October 2012
Baking&Snack - October 2012 - 2
Baking&Snack - October 2012 - 3
Baking&Snack - October 2012 - 4
Baking&Snack - October 2012 - 5
Baking&Snack - October 2012 - 6
Baking&Snack - October 2012 - 7
Baking&Snack - October 2012 - 8
Baking&Snack - October 2012 - Table of Contents
Baking&Snack - October 2012 - 10
Baking&Snack - October 2012 - Table of Contents
Baking&Snack - October 2012 - Editorial - Safety that sells
Baking&Snack - October 2012 - 13
Baking&Snack - October 2012 - Politics, commodities detailed by IBA
Baking&Snack - October 2012 - In Brief
Baking&Snack - October 2012 - Middleby adds Stewart Systems to portfolio
Baking&Snack - October 2012 - 17
Baking&Snack - October 2012 - TIA tackles hot topics
Baking&Snack - October 2012 - 19
Baking&Snack - October 2012 - 20
Baking&Snack - October 2012 - 21
Baking&Snack - October 2012 - ToolBox sponsors BMW tour at iba
Baking&Snack - October 2012 - People/In Memoriam
Baking&Snack - October 2012 - Gonnella Baking Co. - History in the Making
Baking&Snack - October 2012 - 25
Baking&Snack - October 2012 - All in the family and more
Baking&Snack - October 2012 - 27
Baking&Snack - October 2012 - 28
Baking&Snack - October 2012 - 29
Baking&Snack - October 2012 - 30
Baking&Snack - October 2012 - 31
Baking&Snack - October 2012 - 32
Baking&Snack - October 2012 - 33
Baking&Snack - October 2012 - 34
Baking&Snack - October 2012 - 35
Baking&Snack - October 2012 - 36
Baking&Snack - October 2012 - 37
Baking&Snack - October 2012 - 38
Baking&Snack - October 2012 - Gifco Foods - Laying the Foundation
Baking&Snack - October 2012 - Tortillas of India
Baking&Snack - October 2012 - 41
Baking&Snack - October 2012 - 42
Baking&Snack - October 2012 - 43
Baking&Snack - October 2012 - 44
Baking&Snack - October 2012 - 45
Baking&Snack - October 2012 - 46
Baking&Snack - October 2012 - Crackers - An Alternate Dimension
Baking&Snack - October 2012 - 48
Baking&Snack - October 2012 - 49
Baking&Snack - October 2012 - 50
Baking&Snack - October 2012 - 51
Baking&Snack - October 2012 - Gluten-free breaks out
Baking&Snack - October 2012 - 53
Baking&Snack - October 2012 - 54
Baking&Snack - October 2012 - 55
Baking&Snack - October 2012 - 56
Baking&Snack - October 2012 - Social Media Q&A - Social Strategy
Baking&Snack - October 2012 - 58
Baking&Snack - October 2012 - 59
Baking&Snack - October 2012 - 60
Baking&Snack - October 2012 - Bakery Shortenings - The Performance Zone
Baking&Snack - October 2012 - Liquid oils, hard fats
Baking&Snack - October 2012 - 63
Baking&Snack - October 2012 - 64
Baking&Snack - October 2012 - 65
Baking&Snack - October 2012 - 66
Baking&Snack - October 2012 - 67
Baking&Snack - October 2012 - 68
Baking&Snack - October 2012 - 69
Baking&Snack - October 2012 - Manipulating the molecule
Baking&Snack - October 2012 - 71
Baking&Snack - October 2012 - 72
Baking&Snack - October 2012 - 73
Baking&Snack - October 2012 - 74
Baking&Snack - October 2012 - Regulatory Analysis - Hanging Fire
Baking&Snack - October 2012 - Prop 37 and GMOs
Baking&Snack - October 2012 - 77
Baking&Snack - October 2012 - 78
Baking&Snack - October 2012 - 79
Baking&Snack - October 2012 - Canada’s food safety renovation project
Baking&Snack - October 2012 - 81
Baking&Snack - October 2012 - 82
Baking&Snack - October 2012 - Ingredient App - A Natural Choice
Baking&Snack - October 2012 - 84
Baking&Snack - October 2012 - Mixers - Getting into the Mix
Baking&Snack - October 2012 - 86
Baking&Snack - October 2012 - 87
Baking&Snack - October 2012 - Eliminating arc flashes
Baking&Snack - October 2012 - 89
Baking&Snack - October 2012 - 90
Baking&Snack - October 2012 - Keeping a watchful eye on the process
Baking&Snack - October 2012 - 92
Baking&Snack - October 2012 - 93
Baking&Snack - October 2012 - 94
Baking&Snack - October 2012 - Proofing Technology - On the Rise
Baking&Snack - October 2012 - 96
Baking&Snack - October 2012 - 97
Baking&Snack - October 2012 - 98
Baking&Snack - October 2012 - 99
Baking&Snack - October 2012 - 100
Baking&Snack - October 2012 - Bag Closing Systems - Looking for Closure
Baking&Snack - October 2012 - Green ties
Baking&Snack - October 2012 - 103
Baking&Snack - October 2012 - Meeting OSHA standards
Baking&Snack - October 2012 - 105
Baking&Snack - October 2012 - 106
Baking&Snack - October 2012 - Sanitation Strategies - How Safety Adds Value
Baking&Snack - October 2012 - 108
Baking&Snack - October 2012 - Operations Q&A - Troubleshooting Today’s Bakery
Baking&Snack - October 2012 - 110
Baking&Snack - October 2012 - 111
Baking&Snack - October 2012 - Industry Images - Bigger and Better in Munich
Baking&Snack - October 2012 - 113
Baking&Snack - October 2012 - 114
Baking&Snack - October 2012 - Events
Baking&Snack - October 2012 - Innovations
Baking&Snack - October 2012 - Ingredient News
Baking&Snack - October 2012 - Products & Packaging
Baking&Snack - October 2012 - 119
Baking&Snack - October 2012 - 120
Baking&Snack - October 2012 - New on the Shelf
Baking&Snack - October 2012 - 122
Baking&Snack - October 2012 - Marketplace
Baking&Snack - October 2012 - 124
Baking&Snack - October 2012 - 125
Baking&Snack - October 2012 - 126
Baking&Snack - October 2012 - 127
Baking&Snack - October 2012 - 128
Baking&Snack - October 2012 - Ad Index
Baking&Snack - October 2012 - New Product Spotlight
Baking&Snack - October 2012 - 131
Baking&Snack - October 2012 - 132
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2022
https://digitalbs.bakingbusiness.com/sosland/bs/-baking-snack-june-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2009_01_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com