Baking&Snack - October 2012 - 122

NEW ON THE SHELF

Something special for breakfast
Flowers Foods, Thomasville, GA, unveils what it describes as “a little like a bagel, a bit like an English muffin and reminiscent of breakfast bread.” The latest addition to the company’s Special Morning breakfast line, Nature’s Own Oatmeal Toasters are slightly smaller than a slice of bread and have a soft, chewy texture. Made with 20 g whole grains and fruit, the square breakfast treats contain 4 g fiber per 64-g serving. Available in Cinnamon Raisin or Cranberry Orange, an 8-pack sells for $2.99. www.naturesownbread.com

A bar for all seasons
Developed with specific snack or meal occasions in mind, the latest additions to Half Moon Bay, CA-based Odwalla’s line of on-the-go bars promise wholesome indulgence. Available in Apple Toffee Pistachio, Chocolate Almond Coconut, Orange Cranberry and Lemon Ginger, the quartet of bars are good sources of vitamins A, C and E. Retailing for around $1.49, one bar contains 180 to 210 Cal, 2.5 to 8 g fat with 1.5 to 3 g saturated fat, 2 to 4 g fiber and 3 to 4 g protein, depending on the variety. www.odwalla.com

Energy in a smaller package
Balance Bar, Valhalla, NY, shrinks the size but not the nutrition of its energy bars. Adhering to the company’s 40-30-30 principle (40% of calories from carbohydrates, 30% from protein and 30% from dietary fat), Balance Bar mini energy bars contain 100 Cal and 23 vitamins and minerals. Claiming to be an excellent source of vitamins A, C and E, the bars retail in a 2-flavor, 10-count box for $8.99. www.balance.com

New chip choices
Along with its new branding launch, Mikesells, Dayton, OH, adds two flavors to its potato chip family: Sweet Chili and Sour Cream on a Groovy Chip, and Reduced Fat Tuscan Spice. The latter variety pairs olive oil and sun-dried tomato with a hint of rosemary and herbs, and it contains 30% less fat than regular chips. A 10-oz bag retails for approximately $3.49. www.mikesells.com

STATEMENT OF OWNERSHIP MANAGEMENT AND CIRCULATION (REQUIRED BY 39 U.S.C. 3685)
1. 2. 3. 4. 5. 6. 7. 8. 9. Publication Title: Baking & Snack Publication Number 002-865 Filing Date: September 25, 2012 Frequency of issue: Monthly (except January) Number of issues published annually: 11. Annual Subscription Price: $36 for Non-qualified/Free to Qualified Complete mailing address of known office of publication: Sosland Companies, Inc., 4800 Main St., Suite 100, Kansas City, Missouri 64112-2504. Complete mailing address of the headquarters or general business offices of the publisher: Same as above. Full names and complete mailing addresses of publisher, and editor: Publisher: Paul Lattan, Sosland Companies, Inc., 4800 Main St., Suite 100, Kansas City, Missouri 64112. Editor: Dan Malovany, Sosland Companies, Inc., 4800 Main St., Suite 100, Kansas City, Missouri 64112. Owner: Sosland Companies, Inc., Charles S. Sosland and L. Joshua Sosland, Sosland Companies, Inc., 4800 Main St., Suite 100, Kansas City, Missouri 64112. Known bondholders, mortgagees, and other security holders owning or holding 1 percent or more of total amount of bonds, mortgages or other securities: none. Tax Status: Not Applicable. Issue Date for circulation data below: September, 2012

15. Extent and Nature of Circulation:

10. 11. 12. 14.

a. Total No.Copies (net press run) b1. Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541 10904 10771 b2. In-County Paid/Requested Mail Subscriptions stated on PS Form 3541 0 0 b3. Sales through dealers and carriers, street vendors, counter sales, and other paid or requested distribution outside USPS 280 293 b4. Requested copies distributed by other mail classes through the USPS 1 0 c. Total paid and/or requested circulation 11185 11064 d1. Outside County nonrequested copies stated on PS Form 3541 1568 1565 d2. In-County Paid/nonrequested copies stated on PS Form 3541 0 0 d3. Nonrequested copies distributed through the USPS by other classes of Mail 0 0 d4. Nonrequested copies distributed outside the Mail 436 200 e. Total nonrequested distribution 2004 1765 f. Total distribution 13189 12829 g. Copies not distributed 749 595 h. Total 13938 13424 i. Percent paid and/or requested circulation 85% 86% 16. Publication of statement of ownership for a requester publication is required and will be printed in the October, 2012 issue of this publication. 17. Melanie Hepperly, VP & CFO - Date September 25, 2012
I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

Average No. Copies Each Issue During Preceding 12 Months 13938

No. Copies of Single Issue Published Nearest to Filing Date 13424

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/ Baking & Snack / October 2012

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http://www.odwalla.com http://www.naturesownbread.com http://www.mikesells.com http://www.balance.com http://www.bakingandsnack.com

Baking&Snack - October 2012

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