F Free Webinar: Honey's form, function and marketability Thursday, April 24th, 2014 | 3:00 EST Webinar description The sweeteners bakeries use have been placed under intense scrutiny by consumer watchdog groups, media thought leaders and social network trendsetters. Bakers must consider closely the types of sweeteners they use to ensure they deliver an exceptional flavor profile, are natural and "trusted" by consumers concerned with the ingredients they eat. Honey fits the bill, and its use in the baking industry is growing in popularity. Bakery food formulators are tasked with developing products responsible for more than just tasting good. Bakery foods must also be marketable to consumers who spend just as much time reading the ingredient listing as they do the front of the label. This webinar will address baking industry sweetener trends, bakery product case studies and information on how to incorporate honey into bakery foods to drive flavor and consumer acceptance. sponsored by the National Honey Board Speakers: Laurie Gorton - Baking & Snack Executive Editor Keith Seiz - National Honey Board David Ropa - National Honey Board Technical Consultant bakingwithhoney.com Register free at www.bakingbusiness.com/events/webinars Hosted by andhttp://www.bakingwithhoney.com http://www.bakingbusiness.com/events/webinars http://www.bakingbusiness.com