Baking&Snack - April 2017 - 46

ORLANDO BAKING CO.

addition to the Mecatherm three-deck
oven, the bakery also operates a Baker
Perkins direct-fired oven. The facility
houses seven IJ White spiral coolers,
including rest-and-proof intermediate
systems and multiple spirals for ambient cooling after baking. Products also
cool on a G&F spiral system while
Capway and Perfect Score supply conveyor technology throughout much of
the operation.

Providing packaging priorities
Frozen garlic toast continues to be a
growing part of Orlando Baking's business, especially as it transitions into
co-manufacturing for other companies as well as producing private label
products. In fact, the bakery has three
makeup lines that create a wide variety
of flavored toast, bread sticks and rolls.
Many of these frozen products enter
one of two IJ White spiral blast freezers outfitted with Intralox DirectDrive
systems that eliminate overdrive by
using positive drive to engage the belt
edge directly with the drum, even when
butter or other coatings are present.
Prior to installing the belt, the butter
from the toast caused a series of problems, including slipping, surging and

All's good that goes well
When expanding its True Grains line of probiotic breads,
Orlando Baking Co. turned to its sales team to scout out
trends as they attended tradeshows and traveled internationally. The result? "We saw that hemp and chia seed
have taken off during the past three-plus years," said
Meredith Long, marketing manager.
Internally, however, the company went back and forth
on the concepts because hemp has such a stigma to it.
"We think that such concerns will go away, and people
will be able to differentiate hemp from the 1960s and
look at it instead as a protein-packed, high-density nutrient," said Nick Orlando Jr., vice-president of sales and
marketing.
Since True Grains made its debut five years ago, the
strong positive feedback convinced the company to
expand the line and gear it toward younger, collegeaged - as well as senior living - consumers, according
to Ms. Long. That's because the younger market seeks
more natural ways of promoting individual health while
the more mature shoppers search for natural solutions
to their health concerns. The company noted that 60%
of illnesses originate in the gut, where probiotics can
promote digestive health.
As a result, universities, hospitals, assisted-living centers and other large institutional foodservice companies
provide one outlet while retail offers endless opportunities. Locally, Orlando Baking supports the True Grains
line through sampling and demonstrations throughout
the Cleveland area. "We've always had a very close relationship with our community," Nick Orlando Jr. stressed.
In the long run, the key involves educating consumers,
which the bakery does though social media and targeted
email blasts to drive traffic to www.orlandobaking.com.

SMOOTH

DELIVERY

AMF Bakery Systems' Mark Bread Baggers deliver the smoothest
hee
loaf transfer available handling up to 75 bread loaves per minute. The
ntenance
exclusive high speed pendulum scoop drive eliminates the costly mai
maintenance
etittive systems.
of gearboxes associated with the high friction slide action of competitive

Your bakery is our world.

complete bakery solutions | www.amfbakery.com | 1-800-bakers-1
46 Baking & Snack April 2017 / www.bakingandsnack.com

a markel food group company

http://www.orlandobaking.com http://www.amfbakery.com

Baking&Snack - April 2017

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