Baking & Snack - July 2017 - 130

'P' IS FOR PROBIOTIC

NEW PRODUCT SPOTLIGHT

NurturMe's Ancient Grain
Cookies are molded into
interactive shapes that
make snacking fun.
NurturMe

NurturMe's new line of cookies
promotes digestive health in children.

When toddlers can navigate smartphones as well as their
parents, maybe their snacks should be just as progressive. Going beyond pure sustenance, NurturMe, Austin,
TX, creates healthier snacks for families wanting to incorporate gentle probiotics into their children's diets.
Known for its quinoa-based baby cereals and snacks,
the company decided to add Ancient Grain Cookies to
its growing portfolio.
"We wanted to expand our family of products and create a healthy cookie for toddlers and kids that combines
the nutritional benefits of four ancient grains, including
quinoa, amaranth, sorghum and millet, and delivers a
daily dose of probiotics for overall digestive health," said
Caroline Freedman, CEO and founder.
Using GanedenBC30, a GRAS-certified, non-GMO
probiotic, NurturMe is the first snack company to offer
a line of probiotic cookies for kids. Appealing to healthconscious parents, one serving of the cookies carries
more nutritional benefits than 10 cups of probiotic yogurt. The baked snacks are also organic and free from
common allergens such as gluten, dairy and soy.
Intent on creating a better-for-you cookie that would
also appeal to the pickiest palates, NurturMe conducted several rounds of testing and focus groups among
moms in its target audience to determine its three flavor varieties, which include Cocoa, Honey and Maple +
Cinnamon. "We understand first-hand the worry that
comes with feeding your little ones and design all our

130 Baking & Snack July 2017 / www.bakingandsnack.com

products with taste in mind," Ms. Freedman said.
To support the product launch, NurturMe deployed a
broad-based marketing strategy that included retail promotions, product sampling and events centered around
newborns and young children. The company is also active on social media, allowing it to connect with customers and consumers on a personal level and educate them
about the benefits of its products.
Founded in 2010 by two moms, Ms. Freedman and
the company's chief operating officer Lauren de la Rosa,
NurturMe created the first 100% pure quinoa cereal
for infants as an alternative to traditional rice cereals.
Today the company's full line is sold in more than 5,000
stores nationwide and includes Organic Quinoa Cereals,
Power Blend Purees, Yum-a-Roo's and 100% Quinoa
Squares. It hopes the Ancient Grain Cookies will be a
stepping stone that allows the brand to offer products to
children in an older age range.
Not only concerned with the kids it serves in the
US, NurturMe also supports children in Peru through
its NurturNinos program. After visiting the Peruvian
farms it sources Fair Trade quinoa from and meeting
the families who work there, the company established
the program, which donates a portion of proceeds
from all NurturMe quinoa products to support the
health and education of children who live in farming
and rural communities.
-Anna Wiber

http://www.bakingandsnack.com

Baking & Snack - July 2017

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