CAKENOMICS - September 2017 - 8

SUPPLY SIDE ECONOMICS

WHEN SHOULD BAKERS START STOCKING UP
ON BAKERY SUPPLIES IN ADVANCE OF THE
HECTIC HOLIDAY SEASON?

"W

e would recommend that bakeries start stocking up on
supplies at least 2 months in advance. This gives the
bakery plenty of time to plan out which cake formats and
designs they are going to feature during the holidays; as well
as time for ordering, arrival, and execution. As we all know,
the bakery is a hustling and bustling place and advanced
preparation can make the biggest difference."
"Suppliers can help to guide bakeries towards the trends
they are seeing the market, along with offering insights in
the latest cake decorations and supplies to make execution
as swift as it can be. DecoPac also provides inspirations
through our quarterly magazine and on DecoPac.com. We
recommend bakeries connect on social media for even more
holiday ideas."

-John Gardner, director of customer marketing, DecoPac

PHOTO: BEAVERTON BAKERY

"Items that require only dry storage such as rolled fondant
can be purchased and stocked in September and October,
freeing up cash flow for perishable ingredient purchases
needed in November and December.
Suppliers have large databases of cake flavor and design
ideas at their disposal. Check their web sites for pictures and
recipes."

"I am already ordering Christmas decorations in the
beginning of November so the suppliers do not run out of
product. Especially boxes for Buche de Noel suppliers do not
have much left in stock, so you have to order it early."

-Mark Seaman, CMSA, Culinary Applications Chef, Specialties, Barry Callebaut

"Eight to 12 weeks in advance, holiday calendars with
supplies and or products listing the last possible ship date.
E-mail blast to customers as reminders: don't forget to order
your supplies/products by this date."
-Kristen Ilecki, assistant marketing manager, Flavor Right

NUMBER OF
CAKES CONSUMED
IN THE US ANNUALLY

-Dobra Bielinski of Delightful Pastries in Chicago

"We run our inventory on the 'just-in-time' method, but do
stock up on ingredients that get heavier use during holidays.
Usually a couple of weeks out we will begin to build up on
the necessary holiday ingredients. We are lucky to have four
different bakery suppliers that compete for our business.
This has helped with Kretchmar's bakery profitability over
the long term."
-Lincoln Kretchmar of Kretchmar's Bakery in Beaver, Pennsylvania

NUMBER OF CUPCAKES

CONSUMED IN US ANNUALLY

2.5 770 MILLION
BILLION

NUMBER OF REGULAR VIEWERS

OF TV'S CUPCAKE WARS

16 MILLION
SOURCE: MONEYSUPERMARKET.COM

8

2017

THE HOLIDAY ISSUE
http://www.DecoPac.com http://www.MONEYSUPERMARKET.COM
Table of Contents for the Digital Edition of CAKENOMICS - September 2017
