commissary INSIDER - October 2016 - 5

Insight Insider

with that selective mindset when it
comes to business decisions. "Working
with Starbucks, we've been able to step
back and be a little more strategic about
the decisions we make and focus on what
it means for the brand and the company
overall," Elyse says.
It has led to a blazing start toward the
company's goal of hitting as many retail
channels as possible and, perhaps a bit
more grandiose, re-shaping the nation's
perception of a classic baked good.
"We have always had a vision for changing the way America looks at the bagel,"
Elyse says. "We knew we wanted to ultimately be in retail and be in every channel we could get into. We took opportunities in front of us and figured out how
to get it done when more opportunities
came to us."

What is a Bantam Bagel?
Nick Olesak describes Bantam bagels as being - at their core - simple,
authentic and unique.
It's an accurate description. Bantam Bagels - each about 100 calories
- feature a New York-style bagel shell with a number of diﬀerent
ﬁllings. The three varieties headed to Starbucks nationwide include the
Classic (plain bagel with whipped cream cheese), Everybody's Favorite
(everything bagel with veggie cream cheese) and French Toast (cinnamon
nutmeg egg bagel with butter cream cheese).
"What's really exciting about it is, in being a little retail shop in New York
City for the last three years, we've been able to create about 30 ﬂavors,"
Nick says. "While we're launching three with Starbucks and six in grocery,
we have a lot of other ﬂavors behind them that we can tap into."

Achieve Perfection
Our quality equipment can meet your bakery needs.

Dough Mixers:
Magna Mixer has designed a standard line
of equipment to give customers complete
mixing control over a wide range of products
with superior performance. The design
allows for product weights up to 4,000lbs
and single or double arm mixers.

Cookie Depositors:
Magna Mixer Depositors are designed to
produce dozens of your product accurately
and efficiently.

Custom Design Equipment:
Magna Mixer has the capability to design and
manufacture custom equipment to meet
your production demands. Whether you need
a a cookie depositor or a horizontal mixer, we
have a solution to ﬁt your needs!

Now
under new
ownership

wo
man-owned

Magna Mixer
Baking Solutions serving your needs since 1904

11180 Southland Rd., Cincinnati, OH 45240 * Tel 513.489.8044 * Fax 513.851.6904 * MagnaMixer.com
commissary INSIDER * OCTOBER 2016 * 5

http://www.MagnaMixer.com

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