Food Business News - December 4, 2012 - 35

Stevia innovations lead to
calorie reductions in beverages
ore ways to reduce calories in beverages are available due to more innovations in stevia extracts, which are zero-calorie, highintensity sweeteners. Sweet Green Fields, Bellingham, Wash., focused on the best-tasting ratios of sucrose and steviol glycosides from stevia leaves to create Optesse HPS and Optesse HPX. Optesse HPS has been shown to reduce sugar 33% to 50% in soft drinks as well as other applications, such as baked foods. Optesse HPX has been shown to work in formulations with more complex flavor systems or in zero-calorie or lowcalorie products. Cargill, Minneapolis, has developed a reduced-sugar apple juice drink prototype that has the company’s Truvia rebiana stevia sweetener and no added sugar. A 75% juice drink with stevia has 20 grams of sugar and 80 calories, which compares with 26 grams of sugar and 110 calories in a control apple juice. A 40% juice drink with stevia has 10 grams of sugar in 50 calories. “The juice category is an exciting area for rebiana, with at least nine brands introducing naturally-sweetened, reducedcalorie products in the U.S. and France,” said Melanie Goulson, applications manager at Cargill. “Truvia rebiana has been applied across the board from mainstream flavors like apple and orange to multi-fruit blends and even more trendy super fruits like blueberry, pomegranate, cranberry and acai blends.” Ingredion, Inc., Westchester, Ill., had an energy drink formulation that featured the company’s Enliten TG Reb A stevia and Erysta erythritol at the SupplySide West Global Expo and Conference in Las Vegas in November. The drink had 12 grams of sugar and 50 calories per 8-oz. Due to the addition of Ingredion’s Nutriose FM06 soluble fiber, the drink had 5 grams of fiber per 8-oz serving. Consumers still may need some education on how much beverages may increase their daily calorie count, judging by the results of the study “Actionable solutions for

overweight segments of the population” from HealthFocus International, St. Petersburg, Fla. It involved 1,500 consumers. When asked to what extent drinking

high-calorie beverages contribute to weighing more than they think they should, 25% said a lot, 30% said a little and 44% said not at all. FBN

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December 4, 2012

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Food Business News - December 4, 2012

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