Food Entrepreneur - August 30, 2022 - 8

Supergut markets a
range of nutritional shakes
and bars formulated with a
proprietary resistant starch
fiber blend to feed beneficial
gut bacteria.
Gut feelings
Resistant starch, found in unripe bananas
and uncooked oats, may be a force in reshaping
human health, according to recent findings by
Los Angeles-based startup Supergut.
The brand markets a range of no-sugaradded
nutritional shakes and bars formulated
with a proprietary resistant starch fiber blend that
has been linked to boosting metabolic health, regulating
digestion, improving mood and more.
Resistant starch passes through the upper digestive
tract down to the large intestine where it ferments and
feeds beneficial gut bacteria. A balanced gut has a profound
impact on an individual's overall wellness, said Marc
Washington, founder and chief executive officer.
A longtime health and fitness executive, Mr.
physical or mental stress.
Slow Your Roll, a sweet maple mix, features coconut,
reishi, ashwagandha and mucuna to support relaxation. The
spicy citrus Hot to Trot mix has chiles, turmeric and ginger to
promote gut health. Smoke Show, a barbecue mix, has roasted
chickpeas, smoky spices, chaga and cordyceps for energy
flow. Turning Heads, a cacao mix, has coconut, hibiscus, sea
buckthorn and white rose to improve skin health. Deja Brew
has a coffee flavor and cacao, dates, maca and lion's mane for
energy and focus.
" I want to show that food can be functional without being
medicinal, " Ms. Khoury said.
Washington launched the brand to honor his late sister's
legacy and empower others to " reclaim and sustain control
over their bodies, " while addressing the health disparities
affecting multicultural communities. A core objective
is creating products that are not only effective, but also
accessible and appealing, he said, recalling his sister's
struggles in conquering her chronic metabolic health
conditions.
" A big part of why there are so many of these prevalent
health issues is because so many solutions are overly
restrictive, too hard to maintain and not enjoyable, " Mr.
Washington said.
In the two years since its debut, Supergut has helped
Join us at
IBIE Booth 7564
Simple Ingredients. Smart Solutions.
Better For You.
Gluten-Free | Clean-Label | GMO-Free | Grain-Free | Traditional
Leader in Premium Cassava Flour
A Proprietary AKFP Innovation
Consistent High Quality * Reliable, Safe Supply
Gluten-Free Flours,
Starches, and other
Specialty Ingredients
* Coming Soon! Waxy Starches
versatile,gluten-free, non-GMO
starches. Native and Pre-gel
* Tapioca Starch, a popular
ingredient choice for gluten-free
& grain-free baked goods.
*
Premium Cassava Dough
Blend, a versatile clean-label,
gluten-free starch blend.
*
Kumamoto Superfine Rice Flours,
specially milled for superior
gluten-free baked goods.
American Key Food Products, 1 Reuten Drive, Closter, NJ 07624 | Toll-free: (877) 263-7539
www.akfponline.com/FBN
http://www.akfponline.com/FBN
Food Entrepreneur - August 30, 2022

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