Food Entrepreneur - June 22, 2021 - 12

more you're able to influence your supply
chain, " he said. " If you can start to change
some of your vendors' behaviors to be
aligned with your B Corp principles, you
might have a 200-to-1 impact versus what
you can do within your own business. "
B2B benefits
Consumers increasingly are looking
to support brands that stand for sustainability
and social issues, but companies
that seek B Corp status simply as a
marketing tool may be missing the point,
Mr. Olinto and Mr. Durst said. Consumer
Durst
Tribe 9 offers a range of functional and better-for-you foods through its portfolio of brands,
which includes gluten-free and fresh pasta makers Taste Republic, RP's Pasta and Carla's
Pasta, and nut butter brand Yumbutter.
awareness around B Corps remains low,
they said, and the benefits primarily reside
on the business-to-business side.
" I think where you might get more
value is on the buyer side, " Mr. Olinto
said. " Everybody's looking for that point
of differentiation, and while nobody
is going to put you on the shelf just
because you're a B Corp, it does add value
and credibility to what you say when
you're talking to buyers about sourcing,
diversity, employees and other important
issues. "
Other benefits include attracting
and retaining talent and connecting to
B Lab's wider network of mission-driven
businesses. Mr. Durst has looked to other
B Corps to help guide Tribe 9's goal-setting
and decision-making processes.
The company's B Corp status also
makes it an attractive partner for emerging
brands looking to engage with social
and environmental causes, he said.
" The fact that it's a business model
and not a charity model actually allows
our impact to be much greater, " Mr. Durst
said. " A crucial part of that is the fact that
the companies we're producing products
for are aligned with making the world a
better place. " ▪
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42
Food Business News
American Key Food Products, 1 Reuten Drive, Closter, NJ 07624 | Toll-free: (877) 263-7539
June 22, 2021
www.akfponline.com/FBN
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Food Entrepreneur - June 22, 2021

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