Food Entrepreneur - June 22, 2021 - 7

Pulp Pantry founder and chief executive officer
Kaitlin Mogentale transforms organic juice
waste into nutritious snacks and staples.
PULP PANTRY
for the dump. Earlier this year, a new
certification mark debuted to provide
consumers with guidance about the
presence of upcycled food ingredients in
a range of products, including food and
beverages, pet food, dietary supplements
and more. Research showed more than
50% of consumers had increased intent
to buy Upcycled Certified food when the
mark was on packaging.
A recent study published in the
journal Food and Nutrition Sciences found
just 10% of consumers are familiar with
upcycled food products. Once educated
about upcycled foods, however, 80% said
they would seek those products.
" Food waste accounts for 6% of
all human-caused greenhouse gases, "
said Turner Wyatt, co-founder and chief
executive officer of the Upcycled Food
Association. " Mitigating it counts as the
single-most productive thing people can
do to dial back climate change. In addition,
businesses around the world lose
$1 trillion a year to food waste. This seal
and the certification program backing it
will simultaneously help solve the foodwaste
problem while saving businesses
money. It also nurtures the creation of
June 22, 2021
stems and damaged or unfit produce from
vegetable processors. Oftentimes, suppliers
pay for the waste to be removed, Ms.
Mogentale said.
" We have new sourcing partnerships
that will be leveraging the 30,000 lbs-plus
of waste coming out of salad plants each
day - mostly due to cosmetic rejections, "
she said.
Future product launches from Pulp
In addition to leftover celery and kale scraps,
Pulp Chips incorporate okara, a byproduct of
manufacturing soy milk and tofu.
new businesses revolving around upcycled
foods. Everybody wins. "
Pulp Pantry partners with juice
companies Suja and Evolution Fresh to
repurpose remnants of celery, cucumbers,
kale, and other fruits and vegetables. The
company may also source cores, peels,
Pantry may include ready-to-eat cereal,
granola and other grocery staples.
" When you think about what Pulp Pantry
could become, it's more about innovation
in every category and how we can make
fruits, vegetables and fiber more accessible
for every American in the pantry staples they
have on a weekly basis, " Ms. Mogentale said.
" We're really excited to tackle more innovation
in upcycled foods as well as fruit- and
vegetable-based nutrition. "
Pulp Chips are available online and
in select Whole Foods Market and Target
stores, Urban Outfitters, Juice Press locations
in New York City, Foxtrot and, beginning
in July, Erewhon. Flavors include
jalapeño lime, salt and vinegar, barbecue
and sea salt.
" We're seeing some of our strongest
Food Business News
37
PULP PANTRY
Food Entrepreneur - June 22, 2021

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