Food Entrepreneur - October 25, 2022 - 8

the back of the package, and adding in
avocado oil to the recipe. I'm really proud
of those, and we're really excited about
them.
I think we've done that in other categories
as well. We launched our grain-free
cookies, which were a nod to these cookies
we grew up eating that my grandma
would make and my mom would make
and even my sister would make. There we
were able to add ingredients like almond
flour and coconut sugar.
We're always looking for ways where
Siete Family
Foods offers more than 60
stock-keeping units, spanning
grain-free tortillas and tortilla
chips, dairy-free dips, kettlecooked
potato chips,
seasonings, sauces, refried
beans and more.
we can take some of these recipes that
my sister and my mom and the team are
making in their kitchens and bring them
to life to share with the consumer.
What stand out as the biggest
challenges of building this business?
Mr. Garza: I do think building a
business is challenging in itself.
Especially when you don't
have the experience or subject
matter expertise. And
that can be both a strength
and a weakness. I think
that we have in certain circumstances
benefited from
learning as we go and then
in other circumstances have
Simple Ingredients. Smart Solutions.
Better For You.
Gluten-Free | Clean-Label | Grain-Free | Traditional
Leader in Premium Cassava Flour
A Proprietary AKFP Innovation
Consistent High Quality * Reliable, Safe Supply
Gluten-Free Flours,
Starches, and other
Specialty Ingredients
* Coming Soon! Waxy Starches
Versatile and gluten-free
starches. Native and Pre-gel.
* Tapioca Starch, a popular
ingredient choice for gluten-free
& grain-free baked goods.
*
Premium Cassava Dough
Blend, a versatile clean-label,
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*
Kumamoto Superfine Rice Flours,
specially milled for superior
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American Key Food Products, 1 Reuten Drive, Closter, NJ 07624 | Toll-free: (877) 263-7539
38
Food Business News
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October 25, 2022
SIETE FAMILY FOODS

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Food Entrepreneur - October 25, 2022

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