IBIE, special edition & show preview -- 2013 - (Page 104)

the next cupcake? As cupcake shops begin to expand worldwide, retailers ponder where they’ll strike gold next in the US. BY JOHN UNREIN, bake Contrary to a recent national head- compared with its previously reported line that proclaimed, “Forget Gold, It’s estimate of $73 million. Cupcakes That Are Off Their Highs” (The Wall Street Journal, April 17), America’s The skinny on cupcakes love affair with the gourmet cupcake is No reliable statistics exist for total far from fading. Still, with any food trend, cupcake sales in the US because of In less than 10 years, Sprinkles there is a tipping point. Is the mighty the complexity involved in tracking a Cupcakes has gone interna- cupcake nearing its pinnacle? perishable item through a myriad of channels that include independent tional, and other cupcakeries With any gourmet food operation, the bakeries, bakery café chains, restau- ﬁrst lesson to realize is that successful rants and supermarkets. Still, it is worth brands don’t grow overnight. The ﬁrst noting that cupcakes have enjoyed Cheesecake Factory opened in 1979, and double-digit sales increases at US now there are 162 in the US. Gourmet supermarkets during each of the past retailer Wegmans opened its ﬁrst “show- are following suit. three years. place store” in 1930; today, it operates 81 stores. Savvy retailers in the gourmet In the retail sector, cupcake brands food sector know that to be successful like Sprinkles are nearing iconic status over the long haul you must choose your with fans around the world. In less store locations wisely. than a decade, Sprinkles Cupcakes has blossomed to a dozen locations The Wall Street Journal pinned the in Southern and Northern California, cupcake’s tipping point on ﬁnancial Chicago, Dallas, Houston, New York news that New York-based Crumbs City, Phoenix and Washington, DC. Bake Shop, the nation’s largest It all started in Beverly Hills in 2004. cupcake chain with 69 stores in 12 Today, Sprinkles’ founder Candace states and the District of Columbia, Nelson is gracing the pages of Vanity reported that 2013 sales would be Fair and serves as a permanent judge down 22% from previous estimates. In on Food Network’s hit TV series Gourmet cupcakes still top its ﬁscal 2012 earnings report on April Cupcake Wars (now in its eighth season the list of consumers’ favorite 11, Crumbs reported that it expects and watched by 1.4 million viewers sweet indulgences. net sales of $57 million for 2013, each week). 104 / SPECIAL EDITION / IBIE 2013

Table of Contents for the Digital Edition of IBIE, special edition & show preview -- 2013

IBIE, special edition & show preview -- 2013
Table of Contents
IBIE Perspective - Amid challenges, opportunities persist
State of the Industry - Dizzying changes among baking’s leaders
A changing of the guard
Making Baking History - Progress on Parade
Capital Spending Survey - Making the safe bet
Survey reaches wide sample
IBIE Tech - Going Mobile
ABA Perspectives - Big changes since IBIE 2010
ABA: On the Front Lines
Keep on track with FTRAC
Let's Keep on Truckin'
An Ounce of Prevention
BEMA Initiatives - Collaborative Solutions
Critical Issue: FSMA - Predict & Prevent
Court orders FDA to step up its efforts
Food Safety: ANSI/ASB/Z50.2
Equipment Advances - Clean and Simple
Formulating R&D - Brave New World
Intel about ingredient trends
Critical Issue: Commodity Prices - Long and Winding Road
Ingredients: Creating Simple Labels - Simple Options
Critical Issue: Sodium Reduction - How Low Can You Go?
Ingredients: Ancient Grains - What's Old is New Again
New Product Trends: Baked Foods - Change Afoot
New Product Trends: Snacks - Reinventing Snack Time
Special Section: Bake
The Next Cupcake?
Ingredient Transparency
Food trucks on the move
New Tech Tools
IBIE 2013: A World of Possibilities
Ready to Launch
Pizza Popularity
Revel in Vegas
2013 Exhibitor List
Ad Index

IBIE, special edition & show preview -- 2013