IBIE, special edition & show preview -- 2013 - (Page 128)
Holding tightly to the top spots in international growth of baked foods and biscuits,
Asia-Pacific and Latin America show the world that these regions are ...
By Deborah Cross, PhD, Euromonitor International
Ready to Launch
by Deborah Cross, PhD, Euromonitor International
D
Despite their significant geographic
distance and vast differences in economics and culture, consumers in
the Latin American and Asia-Pacific
regions of the world have found
common ground in their love of
baked foods with both regions experiencing impressive growth in the
baked foods and biscuits categories.
Not surprisingly, the growing popularity of these categories in these two
regions is expected to spur a significant increase in the number of international attendees to IBIE 2013,
giving bakers and suppliers the opportunity to expand their reach into
these markets.
While global baked foods growth
was flat, Asia-Pacific registered a
healthy retail volume gain as new
consumers discovered baked foods,
with the region now representing 12% and 37% of global baked
foods and biscuit volumes sales,
respectively. Latin America is the
second-fastest growing region in
bakery, representing 21% of total
baked foods and 18% of biscuits by
volume. Large developed markets
like Brazil, coupled with extensive
growth in countries like Argentina,
Uruguay and Chile, accelerated sales
in these categories.
Quality, value and novelty
With increased living standards and
economic wealth, Asian consumers are demanding novel experiences
12
6
10
7
Per Capita Value Spent on
Baked Goods by Country 2007-2012
6
8
5
6
4
4
3
2
2
1
0
China
0
India Indonesia Japan Malaysia Pakistan
Retail Volume (2012)
128 / SPECIAL EDITION /
IBIE 2013
%CAGR (2007-2012)
%CAGR (2007-2012)
Retail Volume (million tonnes)
Bakery Retail Volume by Country (Asia-Pacific) 2007-2012)
and more value for their money
from Western-style baked foods.
Manufacturers are tasked with adapting products to embrace local flavors
and preferences and the use of different ingredients.
In Vietnam and Japan, more people
are replacing traditional noodle-based
breakfasts with bakery products, a
trend that has spread in Japan among
older consumers seeking convenience.
Indonesian consumers are seeing
increased sales of packaged bread,
although some consumers are still reluctant because such bread contains
preservatives and is not freshly baked
each day. The Vietnamese landscape
is dominated by local manufacturers
with government initiatives support-
Austria
France
Chile
Mexico
US
UK
Brazil
Argentina
Russia
Vanezuela
China
2012
2010
2007
0
100
200
300
400
Value Spend (US$/capital)
500
Table of Contents for the Digital Edition of IBIE, special edition & show preview -- 2013
IBIE, special edition & show preview -- 2013
Table of Contents
IBIE Perspective - Amid challenges, opportunities persist
State of the Industry - Dizzying changes among baking’s leaders
A changing of the guard
Making Baking History - Progress on Parade
Capital Spending Survey - Making the safe bet
Survey reaches wide sample
IBIE Tech - Going Mobile
ABA Perspectives - Big changes since IBIE 2010
ABA: On the Front Lines
Keep on track with FTRAC
Let's Keep on Truckin'
An Ounce of Prevention
BEMA Initiatives - Collaborative Solutions
Critical Issue: FSMA - Predict & Prevent
Court orders FDA to step up its efforts
Food Safety: ANSI/ASB/Z50.2
Equipment Advances - Clean and Simple
Formulating R&D - Brave New World
Intel about ingredient trends
Critical Issue: Commodity Prices - Long and Winding Road
Ingredients: Creating Simple Labels - Simple Options
Critical Issue: Sodium Reduction - How Low Can You Go?
Ingredients: Ancient Grains - What's Old is New Again
New Product Trends: Baked Foods - Change Afoot
New Product Trends: Snacks - Reinventing Snack Time
Special Section: Bake
The Next Cupcake?
Ingredient Transparency
Food trucks on the move
New Tech Tools
IBIE 2013: A World of Possibilities
Ready to Launch
Pizza Popularity
Revel in Vegas
2013 Exhibitor List
Ad Index
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