IBIE, special edition & show preview -- 2013 - (Page 51)
BEMA INITIATIVES
Whether it’s supplier-to-supplier or supplier-to-baker,
BEMA’s objective is to get everyone at the table to discover…
Collaborative Solutions
by Joanie Spencer, Baking & Snack
T
The months leading up to the
International Baking Industry
Exposition (IBIE) are always
spent in preparation, be it preparing booth space, setting up client
meetings or mapping out a strategy for getting the most out of the
show floor. It’s also a time of reflection as companies revisit business plans and long-term goals to
gut-check objectives and if they’ve
been met.
In the height of this preparation,
BEMA has focused on creating avenues to connect its members with
bakers. “That’s really at the heart
of what we’re trying to do,” said
Kerwin Brown, BEMA president.
“We want to create venues that
give our members opportunities
to connect with bakers. In fact, we
have a saying that we are ‘connecting with customers and partnering
with suppliers.’”
Rolling with the changes
The 2013 BEMA annual meeting,
held in June in Colorado Springs,
CO, hosted 20 bakers, an all-time
high for the association. But members don’t just benefit from meeting with bakers; they benefit from
one another as well, especially
when coping with so much change
in the industry since the last IBIE.
For starters, the Hostess shutdown created a ripple in the
industry with far-reaching effects. Suppliers who once served
Hostess might not have relationships with bakeries such as
Flowers Foods, Thomasville,
GA, and Bimbo Bakeries USA,
Horsham, PA, who bought most
of the Hostess bread-baking assets. “Those suppliers now have
to start over,” Mr. Brown noted.
“Big companies like that are loyal
to their vendors, and trying to
break in might take two or three
— or five — years.”
On the other side of that coin
are vendors who already had relationships with Flowers and Bimbo,
and for those suppliers, business
is booming. “We’ve heard from
some of our members that they
can hardly keep up with orders
because their customers are trying
to pick up the slack,” Mr. Brown
observed.
In fact, when plants pick up
business, the equipment suppliers feel it, too. “I’ve talked to
bakers who were running plants
five days a week, and now they’re
running them three shifts, seven
days a week,” Mr. Brown continued. “When plants are struggling
to keep up, it can often times have
“We want to create
venues that give our
members opportunities
to connect with bakers.
”
Kerwin Brown, president and
CEO, BEMA
Kerwin Brown, BEMA president and CEO
IBIE 2013 / SPECIAL EDITION / 51
Table of Contents for the Digital Edition of IBIE, special edition & show preview -- 2013
IBIE, special edition & show preview -- 2013
Table of Contents
IBIE Perspective - Amid challenges, opportunities persist
State of the Industry - Dizzying changes among baking’s leaders
A changing of the guard
Making Baking History - Progress on Parade
Capital Spending Survey - Making the safe bet
Survey reaches wide sample
IBIE Tech - Going Mobile
ABA Perspectives - Big changes since IBIE 2010
ABA: On the Front Lines
Keep on track with FTRAC
Let's Keep on Truckin'
An Ounce of Prevention
BEMA Initiatives - Collaborative Solutions
Critical Issue: FSMA - Predict & Prevent
Court orders FDA to step up its efforts
Food Safety: ANSI/ASB/Z50.2
Equipment Advances - Clean and Simple
Formulating R&D - Brave New World
Intel about ingredient trends
Critical Issue: Commodity Prices - Long and Winding Road
Ingredients: Creating Simple Labels - Simple Options
Critical Issue: Sodium Reduction - How Low Can You Go?
Ingredients: Ancient Grains - What's Old is New Again
New Product Trends: Baked Foods - Change Afoot
New Product Trends: Snacks - Reinventing Snack Time
Special Section: Bake
The Next Cupcake?
Ingredient Transparency
Food trucks on the move
New Tech Tools
IBIE 2013: A World of Possibilities
Ready to Launch
Pizza Popularity
Revel in Vegas
2013 Exhibitor List
Ad Index
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