IBIE - 2016 Special Edition & Show Preview - 62
getting the
MESSAGE OUT
ABA Chairman Fred Penny
discusses baking industry
trends and the need
for bakers to promote
the benefits of bread.
T
The American Bakers Association (ABA), co-sponsor
of IBIE 2016, takes its mission to be the voice of the industry seriously, and its new chairman is no exception.
Through ABA, Fred Penny seeks to grow and enhance
the industry through public policy advocacy, education
and networking opportunities.
Baking & Snack spoke with Fred Penny, ABA's chairman of the board, and president, Bimbo Bakeries USA
(BBU), about current trends and issues facing the
industry.
Mr. Penny has invested 36 years - nearly his entire professional career - in baking, starting out in
finance with the bakery group of Kraft Foods. He progressed through positions of increasing responsibility
there and later at George Weston Bakeries and BBU.
In February 2013, he was promoted to the company's
president, succeeding Gary Prince.
Baking & Snack: What trends are driving
sales of baked goods?
Fred Penny: Taste preferences, consumption and
shopping habits continue to change at a rapid pace.
62 / PreShow Guide / IBIE 2016
Health-and-wellness trends continue to bring greater
attention to whole grains, organic products and gluten-free options. Indulgent categories remain strong
performers, even though there has been a shift to
smaller portions.
E-commerce channels, supermarket home delivery
and curbside pick-up are also changing the way consumers think and interact with retailers and are impacting what ends up in their basket. These trends are
pushing everyone in the industry to think differently
about our business and relationships with customers.
What are some of the challenges bakers face
in the bread aisle?
The low-carb and gluten-free movements continue to
challenge commercial bread consumption. As a nation, we focus heavily on carbohydrates and calories
in making decisions about our food, but the fact of
the matter is that bread is an important part of any
balanced diet. It is rich in fiber, folate and iron among
many other nutrients and not as dense in carbohydrates or calories as many consumers seem to think.
We must work with the Grain Foods Foundation
(GFF) to inform consumers about the wide variety of
enriched and whole grains and their role in fueling an
active lifestyle.
In addition, we also face challenges due to rapidly
changing technology and a complex and active regulatory and legislative agenda. Each challenge presents
us with an opportunity to think strategically about
our business and how we interact with the retailer and
the consumer.
Table of Contents for the Digital Edition of IBIE - 2016 Special Edition & Show Preview
IBIE - 2016 Special Edition & Show Preview
Table of Contents
IBIE PERSPECTIVE - Challenges Amid Attractive Conditions
STATE OF THE INDUSTRY - Well Positioned for Growth
Fuel for the future
PARADE OF PROGRESS - Bakers and exhibitors say they go to IBIE because …It's About the Future
EQUIPMENT TRENDS SURVEY - Good Vibrations
IBIE TECH - Must-have Mobile
ENGINEERING ROUNDTABLE - Putting it on Automatic
ABA PERSPECTIVE - Election 2016: The Stretch Run
Getting the Message Out
‘Premiumization’ opportunities abound
B&CMA, ABA - Pathway to the Future
Cookie-cracker education at IBIE
FSMA & THE BAKERY - Proof of Validation
SANITATION & SAFETY - Signs of the Times
How to collaborate, a PMMI protocol
PACKAGING - One-stop Shop
COLD STORAGE LOGISTICS - Securing Smooth Sailing
INGREDIENT CHOICES - The Big Questions
Go ahead, eat, it’s safe
TAX RELIEF - Go Ahead, Spend
SOCIAL MEDIA - Plugged into Consumers
INGREDIENT TRENDS - Favorable Forecast
INGREDIENT TRENDS: FATS & OILS - Deadline: 2018
WORKFORCE GAP - A New Paradigm
BREAD TRENDS - I Love Bread
bake - Special Edition
Retail Perspective - Road to Recovery
Retail Perspective: Equipment - Innovations Abound
Retail Perspective: Cake - Standing out from the crowd
Retail Perspective: Education - School in session
A World of Opportunity
INTERNATIONAL INSIGHT: BAKED FOODS - Global Growth: It's Not Easy
ALL-AMERICAN TAILGATE - Kickoff IBIE 2016
VEGAS GUIDE - Something for everyone
Off the beaten path
Ad Index
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