IBIE - The Retailer's Guidebook to IBIE - July 2019 - 50

8:00 AM - 12:00 PM
Blown Bubbles & More
Speaker: Sidney Galpern, Owner,
Simi Cakes & Confections
Room: N240 | Price: $200
This class incorporates cast, pulled, and
blown isomalt in various shapes and
textures including blown bubbles, pulled
spirals, cast flowers, butterflies, and so
much more! Great for new students or if
you are brushing up on your isomalt skills.
Sidney will give you the tips and tricks to
make isomalt easy so you can incorporate
isomalt into your everyday decorating.
The presenter will address safety, color,
clarity, overcoming humidity, and flavor.
All supplies provided for use in class.
Level: B
Track: RB
8:00 AM - 12:00 PM
Intro to Gumpaste Flowers
Speaker: Ruth Rickey, Owner, Sugar Gypsy
Room: N239 | Price: $200
Students will learn to create several
simple gumpaste flowers in this class.
They will make a calla lily, rose and
stargazer lily. They will learn Ruth's simple
method for wiring flowers. They will learn
how to use petal dust to enhance their
flowers with petal dusts and more in this
great entry level class!
Level: B
Track: RB
8:30 AM - 9:30 AM
Here's the Proof:
Troubleshooting Bread Products
Speaker: David Bauman, Baking
Professional, AIB International
Room: N257 | Price: $15 or All-Access Pass
Presented by AIB International Producing high quality bread products
sometimes leads to product faults
and processing challenges. Learn to
troubleshoot common issues with bread
and bun products, linking potential causes
with practical solutions. You will build
a tool kit to help you understand the
baking process better and become a more
effective and efficient troubleshooter.
Level: A
Track: AS

8:30 AM - 9:30 AM
It Takes More than Bread
to Win in the Bakery Business
Speaker: Amy Walker, CEO, Amy Walker
Consulting
Room: N259 | Price: $15 or All-Access Pass
This session examines your role as the
CEO of a bakery. So often a bakery owner
launches the bakery out of a love for
warm bread, pastries and cakes. And
then... they are knee deep in marketing,
managing costs, hiring, production
and the scope of work can become
overwhelming. Come analyze how you
are currently spending your time and
what you SHOULD be doing as the CEO of
your small business. Session will include
strategies for marketing, sales, and hiring
a support team.
Level: I
Track: RM
8:30 AM - 9:30 AM
Marketing Simplified: The 15-Minute
Marketing Plan
Speaker: Sherron Washington, CEO,
The P3 Solution
Room: N261 | Price: $15 or All-Access Pass
The age of creating a multi-page,
complexed plan that is rarely used or
abandoned is over. Marketing should
never be that complicated or timeconsuming. Developing a simple
marketing plan is critical to business
success and gaining the skill to craft and
implement quick, creative and compelling
promotional strategies is the key to
positively impacting position and the
bottom line. Attendees walk away with a
marketing plan.
Level: B
Track: RS
9:45 AM - 10:45 AM
Everybody Exits: How Four Very
Different Family Businesses Prepared for
the Next Generation
Speaker: Jim Lane, Managing Director,
Redbank Advisors
Room: N253 | Price: $15 or All-Access Pass
Judgement or encouragement: balancing
the challenges and emotions of preparing
a business for the next generation of
ownership places pressure on a family.
As business owners, we want the next
generation to be successful. It is difficult to
determine where the line should be drawn
between encouragement to succeed

THE RETAILER'S GUIDEBOOK I IBIE 2019

and making a final judgment whether
the candidate has been successful and is
ready to take on the leadership role. Join
us as we discuss key success factors in
business succession.
Level: I
Track: M
9:45 AM - 10:45 AM
Color Techniques with Natural Color
Room: N259 | Price: $15 or All-Access Pass
Speaker: Ashley Phelps, CEO,
ColorKitchen
Sixty-two percent of consumers avoid
artificial colors which are made from
petrochemicals-which studies have
shown contain carcinogenic contaminants
and potential neurotoxins. Meanwhile
pastry chefs and bakers have struggled
to achieve good color quality from
naturally sourced colors and toppings.
This session will look at ways to achieve
deep rich natural colors from plant based
ingredients by applying techniques of
color mixing and baking modifications.
Level: I
Track: RB
9:45 AM - 10:45 AM
Dealing with Disaster
in Your Retail Bakery
Speakers: RBA Panel Panel member; Patti
Stobaugh, PattiCakes Bakery and
Stoby's Restaurant
Room: N261 | Price: $15 or All-Access Pass
Presented by RBA - Fires, hurricanes,
embezzlement, and other disasters
can disrupt and even close down your
retail bakery. Learn how bakers have
rebuilt after crises. Learn how to plan for
recovery, and how to put a crisis plan in
place.
Level: I
Track: RM

LEVEL:

TRACK:

B Beginner
I Intermediate
A Advanced
RB
RS
RM
M
AS
AA

Retail - Bakers & Decorators
Retail - Sales & Marketing
Retail - Management
All Management
Artisan & SpecialtyFoods
All Audiences

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IBIE - The Retailer's Guidebook to IBIE - July 2019

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