IBIE - 2019 Show Daily, Monday - 18
"Every
Every company was dealing
with it. We all dealt with it differently. We really seized opportunities to make products
that were in harmony with the
regulations."
Much of the regulations that
Sweet Grass and other bakeries found to be the most challenging - or in some cases
inspiring - have surrounded
packaging and labeling. All
cannabis-infused baked goods
must be packaged in an opaque,
child-resistant package that
must also be labeled extensively
with warnings to identify the
product as containing THC,
its potency and the testing the
product has undergone.
"It's pretty rigorous, and we
are required by regulation to
have that on our label," Ms.
Berliner explained. "When we
started there was maybe a on
oneline statement on the product,
and now, it's half of our label at
least, and it becomes a design
predicament."
Despite opaque and crowded
labels being a predicament,
however, Sweet Grass looked at
these regulation changes as an
opportunity to do something
interesting with its packaging.
The company found itself re-
warded with increased sales because of the change.
"Regulation changed in that
we had to move from clear to
opaque packaging, which as a
bakery that was a challenge because our products are sold based
on how delicious they look," said
Jesse Burns, marketing director
of Sweet Grass. "When that was
taken away from us, we focused
on well-designed packaging that
was attractive and advantageous
to our brand. At first, we experienced a dip in sales, but it did
end up advancing our business
across the board."
Ms. Berliner and Mr. Burns
will talk more about how Sweet
Grass has used regulation to inspire innovation in the education session "Regulation as a
Force for Innovation: Packaging and Marketing Cannabis
Food Products," on Tuesday,
Sept. 10, from 8:30 to 9:30 a.m
in room N252.
- Charlotte Atchley,
Baking & Snack
At Boo
oth
LEARN TIPS & TRICKS FROM INTERNATIONAL
L MASTER
MASTER BAKE
BAKERS
SEEDED COUNTRY BREAD
w/ Marcus Mariatha today at 11 am
18 * IBIE * Monday, September 9, 2019
CANOTTO PIZZA
w/ Leo Spizzirri today at 2 pm
IBIE - 2019 Show Daily, Monday
Table of Contents for the Digital Edition of IBIE - 2019 Show Daily, Monday
IBIE - 2019 Show Daily, Monday - BB - 1
IBIE - 2019 Show Daily, Monday - BB - 2
IBIE - 2019 Show Daily, Monday - 1
IBIE - 2019 Show Daily, Monday - 2
IBIE - 2019 Show Daily, Monday - 3
IBIE - 2019 Show Daily, Monday - 4
IBIE - 2019 Show Daily, Monday - 5
IBIE - 2019 Show Daily, Monday - 6
IBIE - 2019 Show Daily, Monday - 7
IBIE - 2019 Show Daily, Monday - 8
IBIE - 2019 Show Daily, Monday - 9
IBIE - 2019 Show Daily, Monday - 10
IBIE - 2019 Show Daily, Monday - 11
IBIE - 2019 Show Daily, Monday - 12
IBIE - 2019 Show Daily, Monday - 13
IBIE - 2019 Show Daily, Monday - 14
IBIE - 2019 Show Daily, Monday - 15
IBIE - 2019 Show Daily, Monday - 16
IBIE - 2019 Show Daily, Monday - 17
IBIE - 2019 Show Daily, Monday - 18
IBIE - 2019 Show Daily, Monday - 19
IBIE - 2019 Show Daily, Monday - 20
IBIE - 2019 Show Daily, Monday - 21
IBIE - 2019 Show Daily, Monday - 22
IBIE - 2019 Show Daily, Monday - 23
IBIE - 2019 Show Daily, Monday - 24
IBIE - 2019 Show Daily, Monday - 25
IBIE - 2019 Show Daily, Monday - 26
IBIE - 2019 Show Daily, Monday - 27
IBIE - 2019 Show Daily, Monday - 28
IBIE - 2019 Show Daily, Monday - 29
IBIE - 2019 Show Daily, Monday - 30
IBIE - 2019 Show Daily, Monday - 31
IBIE - 2019 Show Daily, Monday - 32
IBIE - 2019 Show Daily, Monday - 33
IBIE - 2019 Show Daily, Monday - 34
IBIE - 2019 Show Daily, Monday - 35
IBIE - 2019 Show Daily, Monday - 36
IBIE - 2019 Show Daily, Monday - 37
IBIE - 2019 Show Daily, Monday - 38
IBIE - 2019 Show Daily, Monday - 39
IBIE - 2019 Show Daily, Monday - 40
IBIE - 2019 Show Daily, Monday - 41
IBIE - 2019 Show Daily, Monday - 42
IBIE - 2019 Show Daily, Monday - 43
IBIE - 2019 Show Daily, Monday - 44
IBIE - 2019 Show Daily, Monday - 45
IBIE - 2019 Show Daily, Monday - 46
IBIE - 2019 Show Daily, Monday - 47
IBIE - 2019 Show Daily, Monday - 48
https://www.nxtbook.com/sosland/ibie/ibie-2022-09-20
https://www.nxtbook.com/sosland/ibie/ibie-2022-09-19
https://www.nxtbook.com/sosland/ibie/ibie-2022-09-18
https://www.nxtbook.com/sosland/ibie/ibie-2022-official-show-directory
https://www.nxtbook.com/sosland/ibie/ibie-the-retailers-guide-to-ibie-july-2022
https://www.nxtbook.com/sosland/ibie/ibie-2022-special-edition-show-preview
https://www.nxtbook.com/sosland/ibie/2019_09_10
https://www.nxtbook.com/sosland/ibie/2019_09_09
https://www.nxtbook.com/sosland/ibie/2019_09_08
https://www.nxtbook.com/sosland/ibie/2019_09_01
https://www.nxtbook.com/sosland/ibie/2019_07_22
https://www.nxtbook.com/sosland/ibie/2019_07_01
https://www.nxtbook.com/sosland/ibie/2016_10_10
https://www.nxtbook.com/sosland/ibie/2016_10_09
https://www.nxtbook.com/sosland/ibie/2016_10_08
https://www.nxtbook.com/sosland/ibie/2016_10_01
https://www.nxtbook.com/sosland/ibie/2016_08_01
https://www.nxtbook.com/sosland/ibie/2016_07_31
https://www.nxtbook.com/sosland/ibie/2013_10_08
https://www.nxtbook.com/sosland/ibie/2013_10_07
https://www.nxtbook.com/sosland/ibie/2013_10_06
https://www.nxtbook.com/sosland/ibie/2013_09_01
https://www.nxtbook.com/sosland/ibie/2013_08_01
https://www.nxtbook.com/sosland/ibie/2010_09_28
https://www.nxtbook.com/sosland/ibie/2010_09_27
https://www.nxtbook.com/sosland/ibie/2010_09_26
https://www.nxtbook.com/sosland/ibie/2010_09_02
https://www.nxtbook.com/sosland/ibie/2010_08_01
https://www.nxtbookmedia.com