IBIE - 2019 Show Daily, Tuesday - 1

OFFICIAL IBIE MEDIA PROVIDER

TODAY'S
EVENTS
8:00 am - 5:00 pm
On-Site Registration

8:00 am - 12:00 pm
IBIEducate Program

9:00 am - 5:00 pm
Expo Hall Open

9:30 am - 2:20 pm

Fresh Take Talks - Presented by
the Grain Foods Foundation

10:00 am - 11:00 am

Artisan Marketplace Demos -
Crafted by Puratos

10:30 am - 4:00 pm

Artisan Marketplace Demos -
Crafted by BBGA

10:30 am - 4:00 pm

RBA Bakers Center
Demos - Brought to you by
Bundy Baking Solutions

2:00 pm - 3:00 pm

Artisan Marketplace
Demos - Crafted by Puratos

5:00 pm - 6:30 pm

ABA NextGenBaker Global
Leadership Forum

7:00 pm - 9:00 pm

IBIEducate Evening
Hands-On Workshops

TUESDAY
SEPTEMBER 10, 2019

www.ibie2019.com

'Product' at forefront

MacKie, Brown celebrate enhancements at IBIE

heightened focus on
the appealing products
that drive the success
of the baking industry
was among a number of enhancements
at the 2019 IBIE, said the industry association executives who oversee the
triennial show.
In interviews Sunday, both Robb
MacKie, president and CEO of the
American Bakers Association, and
Kerwin Brown, president and CEO
of BEMA, each lauded the greater
focus on finished baked goods at this
year's Expo.
Mr. MacKie said this year's show
stands "head and shoulders" above
where the industry was three years
ago. He credited Joe Turano, president of Turano Baking Co., Berwyn,
IL, and IBIE chairman, for leading an
effort to "look at everything again" to
upgrade the look and feel of the show.
"Everyone here is in the baking industry," Mr. MacKie said. "Let's bring
the product in and highlight it. I think
we put the product front and center
again. More and more exhibitors have
product on display. They may be selling a mixer or dough conditioner, but
they are closing the story by showing
the product and how it ends up being
done. We're fortunate to have product
that sells itself."
Mr. Brown said he has been dazzled
by the investment the equipment manufacturers have made in 2019.
"Walking the floor, the amount of
equipment and the money our exhibitors spent on their booths, the design,
the signage, the active elements, all of
that is certainly at an all-time high,"
he said. "The colors are bright. There

ABA President and CEO Robb MacKie (left) and BEMA President and
CEO Kerwin Brown outside the Las Vegas Convention Center.

is a ton of equipment."
An incremental change in the
fee structure for the show may have
made all the difference in encouraging investments in larger equipment
displays. Drayage was included in the
booth cost for the first time in 2019.
Previously the drayage fees were
charged after the show, creating uncertainty about exhibitors' final bills.
"We've talked about including the
drayage for some time," Mr. Brown
said. "We finally got that done for the
2019 show. You never know how people will take advantage of that. They
took big advantage of it."
The increased tonnage of equipment created challenges, but Mr.
MacKie concluded it was well worth
the inconvenience.
"We were a little delayed on movein because we had 25% more trucks
than we anticipated," he said. "I know
the team was a little up in arms, but I
said, 'This is a nice problem to have.' "
Major successes have been scored
beyond the show floor, beginning
with an expanded educational pro-

gram, Mr. MacKie said.
"That was a huge strategic imperative," he said. "The IBIEducate program is second to none. It's the best
baking educational program in the
world."
ABA is taking advantage of IBIE
to address the group's top priority for
the past 1.5 years - the tight labor
market. Mr. MacKie said the situation has escalated from "red hot" to
"near crisis."
As part of its efforts, ABA and the
Baking Industry Alliance is working
with United Service Organizations
(USO) to showcase baking as an attractive career.
"We'll be hosting informational
events with them including a tour of
the show floor," Mr. MacKie said. "On
the show floor, equipment makers will
give them a sense of what the baking
industry does. If you talk to the average person, baking is what you do next
to grandma. When they see the equipment, it will blow their mind."
- Josh Sosland,
Milling & Baking News

Tuesday, September 10, 2019 * IBIE * 1

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IBIE - 2019 Show Daily, Tuesday

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