IBIE - 2019 Show Daily, Tuesday - 16

Changes at BakingTECH

In lieu of Summit, BEMA and ASB update 'Best Week in Baking'

or decades, the industry
has gathered in Chicago
to celebrate the Best Week
in Baking, combining BEMA's
Summit and the American Society of Baking (ASB)'s BakingTECH.
"This has been where
much of the industry gathers
annually," said Kerwin Brown,
BEMA president and CEO.
"It's one of the largest annual
conferences in our industry,
and we've always partnered
with ASB for it."
Traditionally, the week began with BEMA Summit,
consisting of committee meetings, keynote speakers and
townhall-style presentations,
and transitioned into BakingTECH. In 2020, to mitigate the
time commitment, and in line

with its strategic plan, BEMA
will remove Summit from its
programming and incorporate
the event's best elements into
BakingTECH.
"Our desire was to create
more value for our members
and ASB members," Mr. Brown
said. "We're trying to give people
back some time, consolidate and
fulfill the best of both conferences into fewer days."
For the past year, BEMA
(Booth No. GL2) and ASB
(Booth No. 5335) have discussed the possibility of this major change and assembled a task
force for its execution.
"This group consists of people who have vested interest in
both organizations," Mr. Brown
observed. "They're passionate
about the industry and these

associations. We all want to do
what's best for our members and
drive value for them."
BEMA's BakingTECH participation will include sponsorship
of the networking reception as
well as BEMA-U educational
tracks. Committee meetings
will take place prior to the MarketPlace tabletop exhibits that
officially open the conference.
Other changes are still being finalized with ASB.
The associations will hold
separate board meetings, followed by a joint meeting of
both boards.
ASB welcomed the opportunity to change the lineup of
this traditional event. "This
is a great opportunity to flip
from our regular lineup," said
John Mulloy, vice-president,

operations, 151 Foods and
ASB board chairman. "BakingTECH has been the same sessions in the same format every
year. This partnership gives us
opportunities to be more creative and be more flexible than
we've been in the past."
This is part of a larger industry trend of association collaboration. "We've been hearing from our members - and
I know BEMA hears the same
thing - that they want to see
more collaboration between
industry associations," said
Kent Van Amburg, ASB executive director. "These changes
meet that goal." BakingTECH
2020 is scheduled for March 1-3
at the Hilton Chicago.
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Baking & Snack

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IBIE - 2019 Show Daily, Tuesday

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