IBIE - 2022 Official Show Directory - 41

IBIEDUCATE
ways to connect with their customers -
both in-person and online.
As many learned during COVID,
bakeries need to have an active and
authentic online presence to stay top of
mind with their customers. New platforms
like TikTok have also emerged, creating
more opportunities to reach a baker's
customer base. But how exactly should
bakers leverage these tools and platforms,
and how can they cut through the digital
noise to drive traffic and sales to their
bakery?
In this session we will explore how
the changing consumer landscape
impacts how people find and engage
with businesses. From Google search
algorithms to TikTok virality to handling
online comments and reviews, we'll
provide ideas, tips and tricks - including
the tools to make it easier.
Audience: Wholesale- Sales and Marketing
Track: Marketing
2:45 PM - 3:45 PM
How to Formulate Low Net-carb (ketofriendly)
Bakery Products
Speaker: Tanya Jeradechachai, Vice
President of Ingredient Solutions R&D,
MGP Ingredients
Room: W303
Price: $30 if purchased as a single session;
or included in the Super Pass
Low net-carb or keto-friendly products
represent one of the biggest trends in the
bakery sector. Advancements in ingredient
formulations and baking technology made
possible the reduction in net-carbs in
bakery products by 85% or more. What
are the secrets behind the development of
these products?
This presentation will provide insights
on the history of low-net carb, product
trends, market demand and strategies
to formulate and develop low net-carb
bakery products, and how to validate
whether the products are actually low-net
carb. The talk will also cover ingredients
that can help achieve the low-net carb
formulation using proteins, fibers, sugar
substitutes, resistant starches and other
bakery ingredients.
Audience: Wholesale - Formulation and
Product Development
Track: Formulation
2:45 PM - 3:45 PM
Machine Vision Applications for the
Baking Industry
Speaker: John Salls, Owner/Engineer,
Vision ICS Incorporated
Room: W304
Price: $30 if purchased as a single session;
or included in the Super Pass
Machine Vision and Artificial Intelligence
are being used in every industry including
the Baking Industry. Machine Vision is
used for Robotic Guidance, Date/Lot
Code Verification, product identification,
verifying product dimensions and
inspection of everything from toppings
distribution to color and appearance.
This session will focus on a general
introduction to the use of Machine Vision
with case studies of various applications in
the baking industry along with advice on
how you can get started with this exciting
technology.
Audience: Wholesale - Plant Operations
and Automation
Track: Plant Operations and Automation
2:45 PM - 3:45 PM
Taking the Mystery and Stress out of
Managing Commodity and Ingredient
Costs Through Objective Price Risk
Management Methods
Speaker: Christopher Kristufec, Director
of Commodities and Energy, Trilateral Inc.
Room: W307-308
Price: $30 if purchased as a single session;
or included in the Super Pass
Volatile and unpredictable commodity
and ingredients prices make solid risk
management expertise critically important
for the baking industry. The volatility
in prices for inputs such as wheat flour,
vegetable oil and natural gas have baking
industry buyers scrambling for coverage
and trying to control margins.
The purpose of this session is to provide
insights and methods to reduce the
variability of input costs and reduce the
stress of managing markets. This includes
learning how to objectively evaluate
market risk and making effective strategy
decisions with a goal of being proactive,
not reactive, in one's business. Proactive
decision making enables the business to
be in an offensive versus defensive mode,
which is inherently more profitable.
Topics to be covered:
* Why do markets confuse most of the
people most of the time and how to
avoid being the sheep
* Interpreting the personality of the
markets - patterns, themes and
direction
* Identifying what valuable insights
can be drawn from market data when
managing price risk
* Using both fundamental and technical
analysis for pricing/hedging decisions
and timing
* Techniques to initiate positions and/or
make position adjustments in changing
market conditions
We will conclude with perspectives on
current flour and veg-oil markets.
Audience: All Audiences
Track: Business Acumen
2:45 PM - 3:45 PM
Regenerative Ag
Speaker: Shrene White, General Manager,
Ardent Mills
Room: W313
Price: $30 if purchased as a single session;
or included in the Super Pass
Regenerative practices seek to improve
soil health, water infiltration and reduce
erosion. Looking at sustainable solutions
trends and impacts on the rise of the
plant-forward movement, longer-term
concerns for the health of the planet,
dietary wellness and healthiness goals as
well as consumer interests in purchasing
sustainably.
Audience: All Audiences, Suppliers
Track: Sustainability
Presented by:
2:45 PM - 3:45 PM
Social Media, Schmocial Schmedia
Speaker: Michelle " Mitchie " Curran, Cake
and Sugar Artist, Mitchies Munchies
Room: W305-306
Price: $30 if purchased as a single session;
or included in the Super Pass
What am I doing right? We'll discuss that
first and then we'll tweak a few things. All
seminar attendees should bring their cell
phones, tablets, ipads and laptops for this
one. We are going to tackle some insights
and algorithms in a Basic 101 method.
You'll discover useful applications, how to
stay on or above trend, how to hashtag,
OFFICIAL IBIE SHOW DIRECTORY | 41
IBIE - 2022 Official Show Directory

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