IBIE - 2022 Official Show Directory - 52

IBIEDUCATE
class is the answer you're searching for!
Join Janelle Copeland to learn how YOU
can turn your passion into a PROFITABLE,
six-figure business. After spending more
than a decade in the baking industry
and countless appearances on the Food
Network; Janelle has coached hundreds of
students and thousands of cake industry
members through her online community
" Cake Cents, " and has transformed
businesses by giving creatives and owners
like YOU the TOOLS & KNOWLEDGE
needed to take their businesses to the
next-level.
This isn't just a pricing class...
This isn't just a quick-fix class...
This isn't a class that's going to sell you
an idea and teach you nothing...
We'll cover pricing, branding, marketing,
sales and so much more!
This is a CLASS that's going to
TRANSFORM the way you look at and
RUN your business, so you can live like the
THRIVING CEO you're meant to be!
Audience: Retail - Sales and Marketing
Track: Business Trends
9:45 AM - 10:45 AM
Digital Marketing: Steps to Gather
Metrics and Build a Solid Plan (Repeat)
Speaker: Melissa Harrison, CEO, Allee
Creative
Room: W315-316
Price: $30 if purchased as a single session;
or included in the Super Pass
During this session, we will talk about
key things you can do to set up a solid
foundation for benchmarking your
marketing strategy, ongoing tasks and tips
for how to use this information for setting
a solid marketing plan. Emphasis during
this presentation will be placed on social
media and email marketing strategies;
overarching themes of traditional
marketing will also be discussed.
Audience: Wholesale- Sales and Marketing
Track: Marketing
9:45 AM - 10:45 AM
Environmental, Social, Governance in
the Baking Industry
Speakers: Chris Wolfe, Senior Director,
Environmental & Sustainability, Bimbo
Bakeries; Kevin Yavari; Rasma Zvaners,
VP, Regulatory and Technical Services,
American Bakers Association
Room: W313
Price: $30 if purchased as a single session;
or included in the Super Pass
This session will discuss the impacts
of integrating sustainability into a
facility from a regulatory and business
perspective. Chris Wolfe will discuss
how creating an Environmental Social
Governance plan can create opportunities
that impact your business's bottom line.
Chris will discuss Grupo Bimbo and Bimbo
Bakeries USA journey to committing
to Net Zero Carbon by 2050 and the
milestones and challenges along the
way. Rasma Zvaners will address the
pending state packaging regulations and
what's to come from a global packaging
front. Rasma will also discuss the EPA's
EnergyStar® Certification program.
Audience: Wholesale- Bakers
Track: Business Trends, Sustainability
Presented by:
education with suppliers and customers to
promote greater food safety for all.
Audience: Food Safety and Sanitation
Track: Food Safety and Sanitation
9:45 AM - 10:45 AM
Transforming Our Bakery by Watching
Our Waste
Speaker: Josh Allen, Founder, Companion
Baking
Room: W307-308
Price: $30 if purchased as a single session;
or included in the Super Pass
Our baking company made the leap from
an undersized and underequipped shop to
a gleaming new factory and immediately
lost its way - weighed down by cash
struggles and disheartened bakers. We
fixed the metrics and re-ignited our
passions by looking in the unlikeliest of
places.
Audience: All Audiences
Track: Business Acumen
9:45 AM - 10:45 AM
Food Safety: Shifting Flour into the
Spotlight
Speakers: Kent Juliot, Vice President
- Research, Quality and Technical
Solutions, Ardent Mills; Ron Burke, Senior
Director of Food Safety, Quality and
Regulatory, Ardent Mills
Room: W314
Price: $30 if purchased as a single session;
or included in the Super Pass
Less than half of consumers know they
shouldn't eat raw wheat flour, which
can carry microbiological pathogens.
As a result, consumers can accidentally
mishandle flour and get sick. Through new
innovations, we now have proven, safer
flours that reduce bacterial risk. This session
will explore the primary pathogens and
other food safety concerns in flour, best
practices for handling flour in a commercial
bakery, and the need for continued
11:00 AM - 12:00 PM
Robots in the Workforce
Speaker: Rick Gessler, Vice President of
Engineering, Delkor Systems
Room: W304
Price: $30 if purchased as a single session;
or included in the Super Pass
Advancements in robotics and automation
are enabling bakeries to automate their
processes with a high degree of flexibility.
This flexibility is enabling investment in
automation where it was previously costprohibitive
or complex. Rick will show
practical examples of how to implement
robots in your operation and how a
single packaging line can take the place
of what was previously multiple lines.
He will also demonstrate how modular
scalable robotic systems can grow with
your operation over time, enabling entry
into the world of automation at affordable
price points without capping future
speeds or capabilities.
Rick will offer insights and ideas to
help you to recognize opportunities for
automation as well as offering real-world
examples of success stories that others
have experienced, including how to satisfy
the retailers by creating a system that can
provide a full range of packaging formats.
* What is the latest in practical
applications of robotics?
* What business risks can be addressed
through automation?
52 | OFFICIAL IBIE SHOW DIRECTORY
IBIE - 2022 Official Show Directory

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