IBIE - 2022 Official Show Directory - 58

IBIEDUCATE
9:45 AM - 12:00 PM
Marketing 101: Seven Ways Strategic
Video Can Boost Your Baking Brand
Speaker: Robin Blakely, CEO, Creative
Center of America
Room: W315-316
Price: $30 if purchased as a single session;
or included in the Super Pass
Whether shot with an iPhone or by a
professional camera crew, short video can
show off your unique baking processes,
your baking products, your work culture,
and what makes you irresistible to both
baking talent and prospective customers.
This interactive and fun marketing session
is especially geared to the needs of the
baking industry. Discover the seven types
of videos for your custom message, the
basic steps for a successful shoot, and
how to incorporate the strategic use
of video seamlessly into your baking
company's website, social media, e-blasts,
tradeshow presentations, ads and more.
Audience: Wholesale- Sales and Marketing
Track: Marketing
9:45 AM - 10:45 AM
Prebiotic Baked Goods for Gut Health:
Make It Happen, Make It Taste Great!
Speaker: Michael Kalanty, Principal,
Michael Kalanty, LLC
Room: W303
Price: $30 if purchased as a single session;
or included in the Super Pass
Are your customers part of the growing
demographic that takes Probiotics? Do
they know the majority of live probiotics
are killed by heat and stomach acid? The
surviving few that reach The Gut need
nourishment. The Gut's food group of
choice is PREBIOTIC FIBERS!
Today's consumers look for functional
ingredients when making food choices.
Prebiotic Fibers are acid- and heatresistant.
By fortifying breads and baked
goods with Prebiotics, you promote
the link between diet and health while
responding to customer needs.
High fiber inclusions and fermented grains
are two make-up techniques that can
bring Prebiotics to your bakery inventory.
Dried commercial products are also
available to provide Prebiotics and are
easy to add to your formulations.
And let's not forget about taste! The
competition for texture and flavor
excellence is fierce. Identify and target
the aroma, flavor and texture attributes
complemented by Prebiotics.
58 | OFFICIAL IBIE SHOW DIRECTORY
Learn tools to speak knowledgeably about
this important nutrition trend. Analyze
your portfolio to learn which products
are best complemented by Prebiotics'
sensory profile. See the baking techniques
and commercial products that will bring
Prebiotics to your breads and baked
goods.
Audience: Wholesale - Formulation and
Product Development
Track: Formulation
9:45 AM - 10:45 AM
Sustainable Processes for the Industrial
Baking of Food Products
Speaker: Nico Roesler, President,
Reading Bakery Systems
Room: W313
Price: $30 if purchased as a single session;
or included in the Super Pass
As leaders in bakery equipment
manufacturing, we have a responsibility
to implement sustainable practices. We
must commit to improving all facets of our
business - design, processes, sourcing
and operations - to meet sustainability
goals of reducing energy consumption
and overall carbon footprint. In order to
maintain our planet for future generations,
we must change the way we do things
today. This presentation will cover the
importance of sustainability in the bakery
process by focusing on 3 areas: People,
Planet and Prosperity. With considerable
time being spent on the baking process,
as the oven is the largest source of
emissions and energy usage, and how
innovative oven designs can reduce costs,
energy and emissions.
Audience: All Audiences
Track: Sustainability
11:00 AM - 12:00 PM
Basic Business Forms for Custom Cake
& Sweet Designers
Speaker: Michelle " Mitchie " Curran, Cake
and Sugar Artist, Mitchies Munchies
Room: W305-306
Price: $30 if purchased as a single session;
or included in the Super Pass
In this seminar Chef Mitchie will review
the basic forms you should have made
available for your custom cake business.
From the initial contact form through
your website to terms and conditions to
protect your custom order(s). We'll review
pertinent info, basic templates and how to
customize your own. Chef Mitchie will also
provide links to her favorite sites that have
helped her business succeed over the last
decade!
Audience: Retail - Sales and Marketing
Track: Sales and Marketing
11:00 AM - 12:00 PM
Everybody Exits: How Four Very
Different Family Businesses Prepared
for the Next Generation
Speaker: Jim Lane, Managing Director,
Redbank Advisors LLC
Room: W307-308
Price: $30 if purchased as a single session;
or included in the Super Pass
Judgement or encouragement: balancing
the challenges and emotions of preparing
a business for the next generation of
ownership places pressure on a family.
As business owners, we want the next
generation to be successful. It is difficult
to determine where the line should
be drawn between encouragement to
succeed and making a final judgment
whether the candidate has been
successful and is ready to take on the
leadership role. Join us as we discuss key
success factors in business succession.
Audience: All Audiences
Track: Business Acumen
11:00 AM - 12:00 PM
Re-thinking Your Process for
Sustainable Baking (Repeat)
Speaker: Marcel Sturkenboom, Bakery
Application Director, Lallemand Baking
Room: W313
Price: $30 if purchased as a single session;
or included in the Super Pass
More and more bakeries are integrating
Corporate Social Responsibility (CSR)
initiatives into their global business
strategy. One area of great interest
involves the implementation of
environmental sustainability measures
such as reducing water consumption
and conserving fuel energy. Challenging
the optimum water/hydration level is
key when bakeries need to account for
water use and loss. Gluten development
depends on the available water at the first
phase of mixing. Gluten releases the water
during baking and the starch absorbs
most of the water when it's gelatinized
during baking, which support the bread
structure. Free water needs to be
evaporated during baking to achieve the
right core temperature in the bread.
Baking is an important process step
to monitor when designing an energy
IBIE - 2022 Official Show Directory

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