IBIE - 2022 Official Show Directory - 84

RBA BAKERS CENTER: QUICKBITES
presentation is to bring together the roles
of industry stakeholders into a single
narrative to collectively achieve food
safety for the baking industry.
Audience: All Audiences
Track: Business Retail
4:15 PM - 4:45 PM
Bread's Place on Today's Table: How
Bread Service in Restaurants Influences
the Baking Industry Beyond Direct Sales
Speaker: David Norman, Head
Doughpuncher/Partner, Easy Tiger Bake
Shop and Beer Garden
RBA Bakers Center: Presentation Stage
Price: Free
My Instagram feed is full of bread porn:
crackly loaves and crumb shots. Yet when I
go out to eat, if I get bread at all, it is likely
a slice of baguette perfectly grill-marked
that can't hide the fact that it spent two
days shrouded in plastic in the walk-in. If I
donate bread and score a seat at a charity
banquet, truffles are shaved atop butter for
the " bread course. " As bakers, do we have a
voice in the trajectory of our bread? (Spoiler
alert: yes.) Can we share a vision with what
chefs do with bread? Absolutely. Maybe I
profited from those mistreated baguettes.
Or perhaps I do not sell to restaurants
at all. Yet, leading chefs and food
personalities have an outsized influence
on how our customers eat, and trends that
inform bread sales.
In my book, Bread on the Table, I explore
bread's traditional role in bringing people
together. On the IBIE stage, I will share
my experience baking and collaborating
with chefs from Seattle to New York City
to Austin, including how we serve bread
in our Easy Tiger Beer Garden restaurants.
Together, we can forge a new place for
bread on the table.
Audience: All Audiences
Track: Business Trends
TUESDAY, SEPT. 20
11:00 AM - 11:30 AM
Digital Growth: How Leading Food
Manufacturers Utilize Digitization for
Higher Growth
Speaker: Erin Scanlon, Marketing
Manager CSB System International
RBA Bakers Center: American Cake
Decorating Stage
Price: Free
In this 20-minute presentation, we'll be
discussing how leading food manufactures
84 | OFFICIAL IBIE SHOW DIRECTORY
2:15 PM - 2:45 PM
Shifts and Trends: The Last 5 Years in
the In-Store Bakery Department
Speaker: Adam Brohimer, President,
Category Partners, LLC
RBA Bakers Center: Revent Celebrity
Stage
Price: Free
Category Partners (CP), as part of its
relationship with Nielsen, will utilize up to
five years of historical sales data from the
retail channel to build this presentation.
are utilizing digitization to grow better, in
particular if they use current trends as a
growth driver. We'll discuss trends such as
regionality, consumer transparency, web
processing, machine data harmonization
and more. We'll also highlight the growth
potential for each trend, as well as the
challenges. We'll spend some time delving
into case studies of how real businesses are
using digitization to grow and how it can
be applied to any food industry business.
Audience: All Audiences
Track: Marketing
11:00 AM - 11:30 AM
Web 3.0: Utilizing Blockchain, NFTs and
Cryptocurrency for Retail Bakeries
Speaker: Max Jacobson-Fried, Owner,
Freed's Bakery & Dessert Shop
RBA Bakers Center: BakeSmart
Presentation Stage
Price: Free
A decentralized Internet presents a world
of opportunities and challenges for retail
operations. How do we utilize blockchain
and asset tokenization for small business?
How can a cake shop employ NFTs to
promote their bakery? Will the metaverse
present a new digital space for cake artists?
Audience: All Audiences
Track: Business Retail
12:15 PM - 12:45 PM
Bake Your Success After the Pandemic.
Speaker: Paulina Abascal, Pastry Chef/
Owner, The Wish Cakes
RBA Bakers Center: American Cake
Decorating Stage
Price: Free
Mexican Pastry Chef Paulina Abascal will
share her experience, tips, and tricks that
helped her build success in her business
'The Wish Cakes' in a post-pandemic
environment.
Audience: All Audiences
Track: Sales and Marketing
CP will report on the movers, the
shakers and the not-so-lucky categories
in bakery. CP will share insights from
around the country and highlight any
new or interesting trends, whether they
are national or regional in nature.
Audience: All Audiences
Track: Business Retail
WEDNESDAY, SEPT. 21
10:45 AM - 11:15 AM
Creating Customer Experience
Speakers: Gary Vanderstelt, Owner,
Sprinkles Donut Shop; Melissa Verburg,
COO, Sprinkles Donut Shop; Kathy Ryan,
Director of Integration, Sprinkles Donut
Shop
RBA Bakers Center: American Cake
Decorating Stage
Price: Free
Creating a successful business requires
more than just offering a great product.
While a fabulous tasting product is
important, providing a memorable customer
experience plays a large part in building the
customer base. Sprinkles Donut Shop has
a proven process that creates moments of
happiness with customers walking out of
the store with a smile on their face.
Audience: All Audiences
Track: Business Retail
12:00 PM - 12:30 PM
Licensing 101: How to Separate Your
Products from Your Competitors
Products Through Brand and
Entertainment Licensing
Speaker: Jimmy Zeilinger, CEO,
Brand Castle, LLC
RBA Bakers Center: American Cake
Decorating Stage
Price: Free
Licensing seems intimidating. From the
outside it appears it's only for deeppocketed
companies with connections in
Hollywood. The economics seem obscure
and unaffordable, but it's not. This talk
will identify if licensing is right for your
product. It will explain how simple it is to
identify appropriate licensors and how to
write an engaging proposal with relevant
economic terms you can live with. I
launched my company with licensing and
can explain to new entrepreneurs and
long-established companies how to enter
this exciting and lucrative world.
Audience: All Audiences
Track: Business Retail
IBIE - 2022 Official Show Directory

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