IBIE - 2022 Special Edition & Show Preview - 32

A FAMILY
AFFAIR
Embracing change while respecting
heritage remains the secret to
longevity for legendary bakeries.
by Dan Malovany, Baking & Snack
Several
generations of
the Bickford
family posed with
a photo of the
founder of
Clyde's Delicious
Donuts, Herman
Seekamp, a few
years ago.
JOHN ANTHONY ORLANDO has flour in his blood,
and maybe some Italian breadcrumbs as well.
When he was 5 years old, he'd hang out with his
cousins at the neighborhood bakery, which served
double duty as a daycare center while their moms
ran errands. By the time he turned 12, his first official
job involved working on an assembly line, tying
dough into knots for dinner rolls.
" I worked with a bunch of ladies who only spoke
Italian, and I didn't, " recalled Mr. Orlando, president
and chief executive officer of the Cleveland-based
bakery. " The only thing I understood was, 'Faster.
Faster. Tie them faster.' "
Mr. Orlando is part of the fifth generation to
oversee the company along with Nick Orlando
32 | INSIDE IBIE
Jr., vice president of sales and marketing; Daniel
Vincent Holan, chief administration officer; Chris
Orlando, vice president of national sales; and John
C. Orlando Jr., chief operating officer/general
counsel. It's one of the oldest continuously run
family-owned baking businesses in the nation.
In fact, the company is currently celebrating
its 150th anniversary since Guistino Orlando, the
great-great-grandfather of the current management
team, founded the bakery in Castel de
Sangro, Italy, in 1872. In 1904, his sons moved to
Cleveland, becoming a regional institution serving
the city and Northeast Ohio.
The bakery moved to its current wholesale
bakery location in 1979 when the fourth generation
consisting of Chet (Sonny) Orlando, John C.
Orlando Sr. and the late Nick Orlando Sr., laid the
foundation for the current company's business
model serving retailers and foodservice chains
across the nation.
Today, Orlando Baking is perhaps best known for
bringing classic Italian ciabatta bread to America in
the late 1980s. However, its diverse product portfolio
ranges from traditionally made European-style
breads made with Old World biga to frozen commercial
garlic bread and whatever signature products
that its foodservice customers can dream up.
Call the company nouveau traditional.
Along with an inventive past, Mr. Orlando noted
an enduring passion for making quality baked
goods has allowed the family bakery to pass the
test of time.
" Throughout the generations, everyone has
grown up in the business, " he explained. " When
you're a kid, you worked in the business. That's one
of the reasons we've lasted so long. We have a lot
of pride in what we do, and we feel we make great
bread. It's part of our family's roots. "
Clyde's Delicious Donuts

IBIE - 2022 Special Edition & Show Preview

Table of Contents for the Digital Edition of IBIE - 2022 Special Edition & Show Preview

IBIE - 2022 Special Edition & Show Preview - Intro
IBIE - 2022 Special Edition & Show Preview - FCa
IBIE - 2022 Special Edition & Show Preview - FCb
IBIE - 2022 Special Edition & Show Preview - 1
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