IBIE - 2022 Special Edition & Show Preview - 75

INDUSTRY OUTLOOK
Bakeries USA, of Horsham, Pa., told bakers online
baked foods sales are gaining momentum and that
even now 20% to 30% of consumers do all of their
grocery shopping online.
He warned that bakers will need to compete
vigorously to stand out in the e-commerce
marketplace.
" There is a misconception that the online shelf is
endless, " he said. " Yes, you search in any category
and Amazon, Instacart, Kroger, Walmart, you see
thousands of results, that's true. But the reality is
the digital shelf is much smaller. Seldom do shoppers
go beyond the first page, especially on a
small screen, by results. "
While bread is one of the most heavily searched
products for online food shoppers, the baking
industry lags the broad food industry, said JP
Frossard of Rabobank.
There is still lots of room for the baking industry
to do e-commerce business, Mr. Frossard noted.
" Only one in three [online food] purchases have
a baked good, " he said. " Baked goods have a 100%
penetration in households, so why is it only in one
in three orders? The consumers are eating these
products, they're just not buying them online, and
we need to understand why. "
Sustainability
A few months before the 2019 IBIE, the United
Nations in concert with 25 businesses launched
its " business ambition for 1.5˚C, " a call to action
looking for the business community to set verifiable
science-based targets toward limiting global
warming to 1.5˚C and to achieve a net-zero emission
economy by 2050.
By December 2020, the 25 businesses had
swelled to a group of 350 (the UN recently said
more than 1,200 companies now have made zeroemissions
pledges). That month, Nestle said it
had become one of the first signatories to share
a detailed plan for achieving net zero greenhouse
gas emissions. The company debuted a pilot fleet
electrification plan to test the use of electric trucks
on a 20-mile short haul route in Ohio, and globally,
Nestle said it expected to complete a transition of
its 800 sites in the 187 countries where it operates
by the end of 2025 to 100% renewable electricity.
A wide range of other food, beverage ingredient
and foodservice companies as well as retailers
have signed the pledge, including Clif Bar & Co.;
Corteva Agriscience; Corbion NV; Groupe Danone;
Domino's Pizza, Inc.; General Mills, Inc.; Givaudan;
Grupo Bimbo SAB de CV; Koninklijke Ahold
Delhaize NV; Mars, Inc.; McCormick & Co.; Panera
Bread Co.; PepsiCo, Inc.; Koninklijke NV; Target
Corp.; The Hain Celestial Group; Unilever PLC;
Univar Solutions Inc.; and Walmart Inc.
In addition to focusing on making their operations
more sustainable, several companies have
looked upstream to effect change.
At General Mills, Mary Jane Melendez, chief
sustainability and social impact officer, earlier this
year said 90% of the company's total greenhouse
gas emissions come from Scope 3 - not related to
activities at assets owned by the company.
" As a result, we are accelerating the adoption of
regenerative agriculture, which we expect will be
the largest contributor to our greenhouse gas reduction
goals, " she said.
The company has committed to advancing reNumerous
companies,
including
Nestle,
seek to achieve
zero net
greenhouse gas
emissions.
INSIDE IBIE | 75
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IBIE - 2022 Special Edition & Show Preview

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