IBIE - The Retailer's Guide to IBIE - July 2022 - 40

IBIEDUCATE
9:45 AM - 10:45 AM
10+ Simple Ways to Diversify Your
Bakery's Revenue: How to Bolster Your
Earnings and Insulate Against Risk
Speakers: Justine Martin, Lead Instructor and
Founder, GP Bakeschool; Kimberly Houston,
Chef, Instructor, Food Stylist & Photographer,
Studio Kimihou
Room: W305-306 | Price: $30 if purchased as
a single session; or included in the Super Pass
If the last two-years of uncertainty have
taught us anything, it's that depending
on a single revenue source can be risky.
Unexpected issues arise all the time, be they
circumstances beyond your control in the
market, your community or your personal life.
No matter how great your product, service
or customer relationships are, if your sole
income stream is compromised, you and your
business may be left in peril.
The key to weathering most any storm is
to have multiple revenue streams in place
BEFORE things go awry. The ideas presented
in this seminar are designed to cover a
diverse array of skills, tools and equipment
so that everyone is sure to walk away with
at least three new avenues for revenue
diversification they will reasonably have the
resources to implement.
Audience: Retail - Sales and Marketing
Track: Sales and Marketing
9:45 AM - 10:45 AM
Bake Your Way To 6-Figures
Speaker: Janelle Copeland, CEO,
Cope Land Inc.
Room: W309-310 | Price: $30 if purchased as
a single session; or included in the Super Pass
Are you overworked, underpaid and
struggling to generate a PROFIT? This
class is the answer you're searching for!
Join Janelle Copeland to learn how YOU
can turn your passion into a PROFITABLE,
six-figure business. After spending over a
decade in the baking industry and countless
appearances on the Food Network; Janelle
has coached hundreds of students and
thousands of cake industry members
through her online community " Cake
Cents, " and has transformed businesses by
giving creatives and owners like YOU the
TOOLS & KNOWLEDGE needed to take their
businesses to the next-level.
This isn't just a pricing class...
This isn't just a quick-fix class...
This isn't a class that's going to sell you an
idea and teach you nothing...
We'll cover pricing, branding, marketing, sales
and so much more!
This is a CLASS that's going to TRANSFORM
the way you look at and RUN your business,
so you can live like the THRIVING CEO you're
meant to be!
Audience: Retail - Sales and Marketing
Track: Business Trends
9:45 AM - 10:45 AM
Digital Marketing: Steps to Gather
Metrics and Build a Solid Plan
(Repeat)
Speaker: Melissa Harrison, CEO, Allee
Creative
Room: W315-316 | Price: $30 if purchased as
a single session; or included in the Super Pass
During this session, we will talk about key
things you can do to set up a solid foundation
for benchmarking your marketing strategy,
ongoing tasks and tips for how to use this
information for setting a solid marketing plan.
Emphasis during this presentation will be
placed on social media and email marketing
strategies; overarching themes of traditional
marketing will also be discussed.
Audience: Wholesale- Sales and Marketing
Track: Marketing
9:45 AM - 10:45 AM
Food Safety: Shifting Flour into the
Spotlight
Speakers: Kent Juliot, Vice President -
Research, Quality and Technical Solutions,
Ardent Mills; Ron Burke, Senior Director of
Food Safety, Quality and Regulatory,
Ardent Mills
Room: W314 | Price: $30 if purchased as a
single session; or included in the Super Pass
Less than half of consumers know they
shouldn't eat raw wheat flour, which can
carry microbiological pathogens. As a result,
consumers can accidentally mishandle flour
and get sick. Through new innovations, we now
have proven, safer flours that reduce bacterial
risk. This session will explore the primary
pathogens and other food safety concerns
in flour, best practices for handling flour in a
commercial bakery, and the need for continued
education with suppliers and customers to
promote greater food safety for all.
Audience: Food Safety and Sanitation
Track: Food Safety and Sanitation
9:45 AM - 10:45 AM
Transforming Our Bakery by Watching
Our Waste
Speaker: Josh Allen, Founder, Companion
Baking
Room: W307-308 | Price: $30 if purchased as
a single session; or included in the Super Pass
Our baking company made the leap from an
undersized and underequipped shop to a
gleaming new factory and immediately lost its
way - weighed down by cash struggles and
disheartened bakers. We fixed the metrics
and re-ignited our passions by looking in the
unlikeliest of places.
Audience: All Audiences
Track: Business Acumen
40 | RETAILER'S GUIDEBOOK

IBIE - The Retailer's Guide to IBIE - July 2022

Table of Contents for the Digital Edition of IBIE - The Retailer's Guide to IBIE - July 2022

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