Understanding the Psychology of Clean Label - 2

LEVERAGE RESEARCH INSPIRED
BY CONSUMER INSIGHTS

W

hile " clean label " is not legally defined,
the concept must be considered from the
beginning of product development. It's either a
priority or not. For a growing number of global
consumers, it is a priority, one that varies by
region, demographic and even food category.
Understanding the psychology of clean label-
the nuances, challenges and opportunities-has
been Ingredion's passion for more than 25 years.
As the food industry comes under increased
scrutiny regarding the sourcing, production and
labeling of foods, the need to align consumer and
producer perceptions is greater than ever. Clean
label is the way to achieve this.
" Even before the global COVID-19
pandemic began, consumers were taking
control of their diet, " says Dan Haley,
global leader-clean and simple ingredients,
Ingredion. " However, now they are
significantly more connected, informed and
concerned about the impact of their purchase
decisions, on themselves, their family and the
environment. "
Globally more than half of consumers now
say they are actively seeking or purchasing more

products with natural claims. As more time
goes on, the demand for healthier foods will
accelerate the uptake in clean label in both retail
and foodservice. It's no wonder that this focus on
health and wellbeing is projected to catapult the
global clean label ingredient market from $38.8
billion in 2020 to $64.1 billion by 2025, according
to the Global Clean Label Ingredients Market
report from Market Data Forecast.
To gain a better understanding of this evolving
platform, Ingredion conducted proprietary ATLAS
research in 2020, the 8th wave of the online
consumer survey that first occurred in 2011. The

research took place in 33 markets around the
world, with more than 325 consumers per market
questioned about 18 finished product categories.
In total 10,782 surveys were completed to assist
Ingredion and its customers with getting a deeper
understanding of consumers' attitudes towards
foods, beverages and the ingredients in these
respective products, including shifts in consumer
behavior and value proposition trade-offs.
One of the goals was to understand the current
environment for clean label and traditional
CONTINUED



Understanding the Psychology of Clean Label

Table of Contents for the Digital Edition of Understanding the Psychology of Clean Label

Understanding the Psychology of Clean Label - 1
Understanding the Psychology of Clean Label - 2
Understanding the Psychology of Clean Label - 3
Understanding the Psychology of Clean Label - 4
Understanding the Psychology of Clean Label - 5
Understanding the Psychology of Clean Label - 6
https://www.nxtbook.com/sosland/ingredion/ingredion-meat-your-match
https://www.nxtbook.com/sosland/ingredion/ingredion-helping-brands-do-more
https://www.nxtbook.com/sosland/ingredion/ingredion-understanding-ingredient-interactions
https://www.nxtbook.com/sosland/ingredion/understanding-the-psychology-of-clean-label
https://www.nxtbook.com/sosland/ingredion/2016_11_01
https://www.nxtbookmedia.com