inStorebuyer - March 2011 - 37

popularity among customers, Schnucks has undergone two rounds of seating additions. Even so, there are often still frequent lines for tables. “The popularity among our customers has been incredible!” Bunch says.

Happy Hour
And finally, somewhere in between the onthe-go and the ready-to-relax customers lies an altogether different group—those looking for a hip happy hour spot to grab a drink and a snack, and to socialize. The Whole Foods Market in Westlake, WA, has figured out a great way to support this demographic. Two or three times a week, the instore offers a themed happy hour. The days and hours vary, but the typical timeframe is somewhere in the 5:00 p.m. to 8:00 p.m. day part. To feed people’s after-work hunger, Westlake’s Whole Foods Market’s happy hours feature various food options depending on the day. One of the most popular occasions is 50-cent wing night. Street food night also draws a crowd. But the far-and-away fan favorite is the 69-cent oyster happy hour. Usually two times each month, Whole Foods’ happy hour goers are treated to plump, meaty oysters served with lemon wedges, cocktail sauce, horseradish cream and a daikon-cucumber-wasabi blend. On oyster nights, there is almost always a line formed 15 minutes prior to serving time. A good happy hour isn’t complete without drinks, and Whole Foods has that aspect covered, as well. Customers are free to purchase any beer or wine sold in the store, and enjoy it with no corkage fee at a table in the store’s café. Every happy hour luxury restaurant patrons have sought out for years is now available inside a supermarket. So, while large, one-stop-shop supermarket stores will never go out of style, Swiss Farms, Schnucks and Whole Foods Market have shown that there is a lucrative niche for other formats, too. 

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| inStorebuyer | March 2011 | 37 |

inStorebuyer - March 2011

Table of Contents for the Digital Edition of inStorebuyer - March 2011

inStorebuyer - March 2011
Editor's note - Where Innovation Starts
IDDBA Reveals Star Speakers for 2011 Show
MaMa Rosa’s Introduces Pizza Grillers
DCI Cheese Enters Merger Agreement with Saputo
Caravan Names Director, Food Ingredient Sales
RBA to Relocate Headquarters
Expert Baker Joins New French Bakery Team
Blommer Chocolate Receives Record Cocoa Shipment
U.S. Bakers Win SIGEP Bread Cup in Italy
A TASTE OF ITALY
What Uncle Giuseppe’s Shoppers Say
Legislation Focuses on Food Safety
ALERT TECHNOLOGY
INVESTING IN FOOD SAFETY
A Guide to Graduation Cake Licensing
Another Decorative Idea
Your Options
Related Definitions
Cakes Rise Above Challenges
Deli Sandwiches Bring Variety to the Table
Get Into Whole Grains
Label Reading 101
Other Healthy Tips
Whole-Grain Ingredients
Dine In and Drive Thru Dinners
San Francisco Natural
A True Neighborhood Grocer
Supporting the Local Community
Specialty Gourmet Goes MAINSTREAM
Product Trends
SOFT AND FRESH
Soft & Fresh Cheese Varieties
Ad Index
Feeling Left Out
White Paper
Valuable Lessons
Back to School Promotions
Special Report - Cakes
Special Report - Cookies
Special Report - Donuts
Special Report - Muffins
Special Report - Brownies
Special Report - Wrap up
inStorebuyer - March 2011 - inStorebuyer - March 2011
inStorebuyer - March 2011 - 2
inStorebuyer - March 2011 - Editor's note - Where Innovation Starts
inStorebuyer - March 2011 - 4
inStorebuyer - March 2011 - 5
inStorebuyer - March 2011 - 6
inStorebuyer - March 2011 - 7
inStorebuyer - March 2011 - 8
inStorebuyer - March 2011 - 9
inStorebuyer - March 2011 - IDDBA Reveals Star Speakers for 2011 Show
inStorebuyer - March 2011 - 11
inStorebuyer - March 2011 - DCI Cheese Enters Merger Agreement with Saputo
inStorebuyer - March 2011 - 13
inStorebuyer - March 2011 - RBA to Relocate Headquarters
inStorebuyer - March 2011 - 15
inStorebuyer - March 2011 - Blommer Chocolate Receives Record Cocoa Shipment
inStorebuyer - March 2011 - U.S. Bakers Win SIGEP Bread Cup in Italy
inStorebuyer - March 2011 - A TASTE OF ITALY
inStorebuyer - March 2011 - White Paper
inStorebuyer - March 2011 - Valuable Lessons
inStorebuyer - March 2011 - Back to School Promotions
inStorebuyer - March 2011 - Special Report - Cakes
inStorebuyer - March 2011 - Special Report - Cookies
inStorebuyer - March 2011 - Special Report - Donuts
inStorebuyer - March 2011 - Special Report - Muffins
inStorebuyer - March 2011 - Special Report - Wrap up
inStorebuyer - March 2011 - What Uncle Giuseppe’s Shoppers Say
inStorebuyer - March 2011 - ALERT TECHNOLOGY
inStorebuyer - March 2011 - INVESTING IN FOOD SAFETY
inStorebuyer - March 2011 - Another Decorative Idea
inStorebuyer - March 2011 - 23
inStorebuyer - March 2011 - Your Options
inStorebuyer - March 2011 - Related Definitions
inStorebuyer - March 2011 - Cakes Rise Above Challenges
inStorebuyer - March 2011 - 27
inStorebuyer - March 2011 - Deli Sandwiches Bring Variety to the Table
inStorebuyer - March 2011 - 29
inStorebuyer - March 2011 - Label Reading 101
inStorebuyer - March 2011 - Whole-Grain Ingredients
inStorebuyer - March 2011 - Dine In and Drive Thru Dinners
inStorebuyer - March 2011 - 33
inStorebuyer - March 2011 - 34
inStorebuyer - March 2011 - 35
inStorebuyer - March 2011 - 36
inStorebuyer - March 2011 - 37
inStorebuyer - March 2011 - 38
inStorebuyer - March 2011 - San Francisco Natural
inStorebuyer - March 2011 - A True Neighborhood Grocer
inStorebuyer - March 2011 - 41
inStorebuyer - March 2011 - Supporting the Local Community
inStorebuyer - March 2011 - 43
inStorebuyer - March 2011 - 44
inStorebuyer - March 2011 - Specialty Gourmet Goes MAINSTREAM
inStorebuyer - March 2011 - 46
inStorebuyer - March 2011 - 47
inStorebuyer - March 2011 - 48
inStorebuyer - March 2011 - Product Trends
inStorebuyer - March 2011 - 50
inStorebuyer - March 2011 - 51
inStorebuyer - March 2011 - 52
inStorebuyer - March 2011 - SOFT AND FRESH
inStorebuyer - March 2011 - Soft & Fresh Cheese Varieties
inStorebuyer - March 2011 - 55
inStorebuyer - March 2011 - 56
inStorebuyer - March 2011 - Ad Index
inStorebuyer - March 2011 - Feeling Left Out
inStorebuyer - March 2011 - 59
inStorebuyer - March 2011 - 60
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