TRENDS 34 Hy-Vee Live Reality TV has made live cake decorating challenges more popular than ever. Hy-Vee uses the live challenge not only to celebrate their top decorators, but also to showcases to the public the level of service available in the bakery. Bakery Spotlight Find out purchasing drivers and merchandising trends in bakery. 48 69 Deli Spotlight Learn how instore delis are bringing more food options to the table. Cheese Spotlight Discover the growing importance of specialty cheeses. Prepared Foods Spotlight Read how instores are winning the battle for foodservice dollars. Fresh Produce Spotlight Check out the latest health initiatives in the produce department. ON THE WEB Log on to the NEW and IMPROVED www.instorebuyer.com CATEGORY MANAGEMENT 44 Bakery Development Cookies offer a variety of opportunities in the instore bakery; see the latest national sales trends. Deli Development As consumers’ need for convenience continues to rise, prepared foods continue to dominate its share of instore deli sales. 63 75 DEPARTMENTS 10 24 30 34 44 48 91 96 100 106 Frontline News Food Safety Foodservice Retail Baking & Decorating Bakery Development Deli Development Health & Nutrition Product Trends Cheese Corner Secret Shopper 81 87 contents