inStorebuyer - July 2011 - (Page 18)
EMPOWERING Strategies
The 2011 IDDBA show sets the stage for a new way of thinking for the instore bakery and deli.
by John Unrein For nearly a half century, the International Dairy-Deli-Bakery Association’s annual seminar and expo has provided industry thought leaders with a center stage to dive into new ideas and innovations. This year’s event, conducted June 5-7 in Anaheim, CA, offered something even more valuable: a balcony seat to look out over sweeping changes in the economy and consumer shopping habits and to gather empowering strategies to respond to these seismic shifts. As Carol Christison, the IDDBA’s executive director, pointed out in her June 6 speech, today’s companies are thinking smaller, with the customer in mind – not the bottom line. “Customers want customized products and service,” she said. “They like knowing the owner and that their loyalty makes a difference.” Adding further perspective, author and Gallup veteran Marcus
Buckingham shared his experiences that all companies’ cultures are indeed local. “There is no such thing as a great company,” he said in his June 7 presentation. “Once you go inside a company, you find its culture ranges by team, by team, by team.” So there is the key takeaway from this year’s IDDBA show: Bakery and deli shoppers are craving much more local connections, while industry retailers and suppliers are more apt to deliver effectively to what the market demands by empowering their people at a local level. “It’s the manager – not the company culture – that makes the difference,” says Buckingham. “The three most powerful questions a manager can ask are: Are my colleagues committed to quality work? Do I know what is expected of me? At work, do I have a chance to do what I do best everyday?” Another IDDBA speaker, Harold Lloyd challenged store managers to change the way they think about motivating staff associates. He presented a groundbreaking report on the new Department Manager Attitude Survey, in which hundreds of department managers shared their ideas. The following are Lloyd’s top 10 operational takeaways:
1. Have a mandatory goal-writing
class for all managers in your company. Then hold one annually for newly promoted managers. 28% couldn’t recite their own goals this year. Only 75% give goals to their employees, and 95% of those (according to Lloyd) are poorly written.
2. Hey supervisors…chill! Think of yourself as more of a career builder and less of a stealth bomber. 3. Help them to grow their sale.
Don’t just tell or yell. Teach to sell.
| 18 | inStorebuyer | July 2011 |
inStorebuyer - July 2011
Table of Contents for the Digital Edition of inStorebuyer - July 2011
BACON PACKAGING BREAKTHROUGH - Strengths Training
contents
front line news - Dawn Receives 3 Top Honors from Mrs. Fields
front line news - Boost Breakfast with Pillsbury Crescent Scrambles
front line news - Schnuck’s Jodi Schweiss Wins IDDBA Challenge
front line news - Caravan Names Business Development Manager
front line news - Hobart Supports “Lend a Hand” Charity
front line news - Barry Callebaut Launches Stevia-based Chocolate
front line news - Ready Pac Hires Executive Research Chef
front line news - Cake Shoppers Help the 911 Fund
front line news - Gonnella Offers AIB Baking Scholarship
Busy Bakery
EMPOWERING Startegies
consumer insight - QA with CSM Bakery Products
2011 Merchandising Tool kit
BAKERY
Deli
EQUIPMENT
CHEESE
Bakery Showcase
bakery products
Deli Showcase
deli products
Equipment & Packaging Showcase
equipment products
packaging products
product showcase
market place network
ad index
secret shopper
inStorebuyer - July 2011 - 1
inStorebuyer - July 2011 - 2
inStorebuyer - July 2011 - BACON PACKAGING BREAKTHROUGH - Strengths Training
inStorebuyer - July 2011 - 4
inStorebuyer - July 2011 - contents
inStorebuyer - July 2011 - 6
inStorebuyer - July 2011 - 7
inStorebuyer - July 2011 - front line news - Boost Breakfast with Pillsbury Crescent Scrambles
inStorebuyer - July 2011 - 9
inStorebuyer - July 2011 - front line news - Caravan Names Business Development Manager
inStorebuyer - July 2011 - 11
inStorebuyer - July 2011 - front line news - Hobart Supports “Lend a Hand” Charity
inStorebuyer - July 2011 - front line news - Barry Callebaut Launches Stevia-based Chocolate
inStorebuyer - July 2011 - front line news - Cake Shoppers Help the 911 Fund
inStorebuyer - July 2011 - front line news - Gonnella Offers AIB Baking Scholarship
inStorebuyer - July 2011 - Busy Bakery
inStorebuyer - July 2011 - 17
inStorebuyer - July 2011 - bb - 1
inStorebuyer - July 2011 - bb - 2
inStorebuyer - July 2011 - EMPOWERING Startegies
inStorebuyer - July 2011 - 19
inStorebuyer - July 2011 - 20
inStorebuyer - July 2011 - 21
inStorebuyer - July 2011 - 22
inStorebuyer - July 2011 - 23
inStorebuyer - July 2011 - 24
inStorebuyer - July 2011 - 25
inStorebuyer - July 2011 - consumer insight - QA with CSM Bakery Products
inStorebuyer - July 2011 - 27
inStorebuyer - July 2011 - 28
inStorebuyer - July 2011 - 29
inStorebuyer - July 2011 - 2011 Merchandising Tool kit
inStorebuyer - July 2011 - 31
inStorebuyer - July 2011 - BAKERY
inStorebuyer - July 2011 - 33
inStorebuyer - July 2011 - 34
inStorebuyer - July 2011 - 35
inStorebuyer - July 2011 - Deli
inStorebuyer - July 2011 - 37
inStorebuyer - July 2011 - 38
inStorebuyer - July 2011 - 39
inStorebuyer - July 2011 - EQUIPMENT
inStorebuyer - July 2011 - 41
inStorebuyer - July 2011 - 42
inStorebuyer - July 2011 - 43
inStorebuyer - July 2011 - CHEESE
inStorebuyer - July 2011 - 45
inStorebuyer - July 2011 - 46
inStorebuyer - July 2011 - 47
inStorebuyer - July 2011 - Bakery Showcase
inStorebuyer - July 2011 - bakery products
inStorebuyer - July 2011 - 50
inStorebuyer - July 2011 - 51
inStorebuyer - July 2011 - 52
inStorebuyer - July 2011 - Deli Showcase
inStorebuyer - July 2011 - deli products
inStorebuyer - July 2011 - 55
inStorebuyer - July 2011 - 56
inStorebuyer - July 2011 - 57
inStorebuyer - July 2011 - Equipment & Packaging Showcase
inStorebuyer - July 2011 - equipment products
inStorebuyer - July 2011 - 60
inStorebuyer - July 2011 - 61
inStorebuyer - July 2011 - packaging products
inStorebuyer - July 2011 - 63
inStorebuyer - July 2011 - product showcase
inStorebuyer - July 2011 - ad index
inStorebuyer - July 2011 - secret shopper
inStorebuyer - July 2011 - 67
inStorebuyer - July 2011 - 68
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