inStorebuyer - July 2011 - 3

editor’snote
JUL 11 | VOL 7 | ISSUE 5
INSIGHT FOR BUSINESS ON THE RISE

EDITORIAL STAFF
John Unrein | Editor Joanie Spencer | Managing Editor Anna Comstock | Online Editor Cayce Richardson | Senior Designer

SALES STAFF
Troy Ashby Associate Publisher/Sales Lily O’Kane Classified Sales Representative

PUBLISHING STAFF
Charles S. Sosland Chairman L. Joshua Sosland Vice-chairman Mark Sabo President & Publishing Director John Sonderegger Publisher Melanie Hepperly Vice-President & Chief Financial Officer Don Keating Audience Development Director Sadowna Conarroe Design Services Manager Steve Piatt Classified Designer Dana Holt Manager of Directories & Databases Carrie Fluegge Director of On-line Advertising & Promotions Jon Hall Director of e-Business Nora Wages Advertising Manager Sharon Alexander Advertising Materials Coordinator Marj Potts Digital Systems Analyst Becky White Manager of Advertising Design Judy Arnone Circulation Manager Jen Morris Promotions Manager

Strengths Training
One of the most popular debates in raising children nowadays is whether it is best to focus on your child’s strengths or weaknesses to help them achieve their full potential. Do you spend more time helping a child who is already gifted in math develop those skills to a higher level or do you work harder on improving the child’s weakness, say, in writing. Of course, most people want their children to be well rounded, so the answer is probably some of both. Now let’s apply the same debate to the workplace. For bakery and deli managers, you want your staff to be as productive as possible. Your goal is to help them achieve success in their work every day. If everyone succeeds doing what they are supposed to do, that’s half the battle. Addressing this topic on the final day of this year’s IDDBA convention, Gallup Organization veteran Marcus Buckingham delivered an insightful speech on the importance of strengths training to any company. “Don’t imagine that failure has anything to teach us about excellence,” he contends. “If you want people to develop more, focus on their strengths. Find your edge, and maximize the daylights out of it.” Buckingham shared a Gallup study that revealed China was the “least strength focused country” in the year 2000, when people all over the world were asked: Which do you think will help you be most successful - building on your strengths or fixing your weaknesses? For China, 24% focused on their strengths. By comparison in the United States, 41% focused on strengths in 2000. But nine years later, the pendulum swung in China’s favor. By 2009, 73% of Chinese people said building on strengths would help them be most successful. The percentage saying the same in the U.S. was 45% - not much change. Yet there was a massive shift in culture within China over the past decade. Now think what China has been able to accomplish with that change in attitude. Buckingham makes a great point. John Unrein junrein@sosland.com

INSTORE BUYER (ISSN 1554-348x) Volume 7, issue 5 is published 9 times a year, Feb, Mar, Apr, May, Jul, Aug, Sep, Oct and Dec by Sosland Publishing Co., 4800 Main Street, Suite 100, Kansas City, MO 64112. Canada Post International Publications Mail (Canada Distribution) Sales Agreement Number 40015261. Send returns (Canada) to Bleuchip International, P Box 25542, London, ON, .O. N6C 6B2. Printed in the USA. Periodicals postage paid at Kansas City, MO and additional mailing offices. POSTMASTER: Send address changes to INSTORE BUYER, PO Box 324, Congers, NY 10920-0324. © Sosland Publishing Co. All rights reserved. Reproduction of the whole or any part of the contents without written permission is prohibited. INSTORE BUYER assumes no responsibility for the validity of claims in items reported. Sosland Publishing Co. is a division of Sosland Companies. Inc.

SUBSCRIBER Services
ADDRESS. TELEPHONE, FAX, E-MAIL Editorial and sales offices are located at 4800 Main St., Suite 100, Kansas City, Mo. 64112. Phone: (816) 756-1000. The switchboard is open between 8 a.m. and 5 p.m. Central Standard Time, Monday through Friday. Our main fax number is 816=756=0494; advertising sales can be reached by fax at 816=756=2618. Our e-mail address is bakingbuyer@sosland.com. This number is available for corresponding with any BB department. SUBSCRIPTIONS, ADDRESS CHANGES InStore Buyer is distributed free of charge to qualified readers with managerial responsibilities in in-store, foodservice, retail, specialty wholesale and distribution businesses. For non-qualified readers, U.S. subscriptions are accepted at $60 per year. Other foreign subscriptions (from outside the territory of the U.S. and its possessions) are accepted at $80 per year. For subscription information or address changes, call the Circulation Department at (816) 756-1000. BACK ISSUES Single copies are $15 and are available from the Circulation Department. Special issue prices vary. REPRINTS, PHOTOCOPY PERMISSION Requests for reprints of articles should be sent to reprints@sosland.com or call (816) 756-1000. InStore Buyer is copyrighted; reproduction of the whole or any part of the contents without written permission is prohibited. Photocopy permission for academic purposes may be obtained from the editor. LETTERS TO THE EDITOR Comments and opinions by our readers are welcome. Please send letters to the editor to our mail address, by fax or e-mail. DIRECTORIES Special directories and buyer’s guides are published annually for the baking, grain and milling industries. For details and prices of these publications, call the Circulation Department at (816) 756-1000.

A FFILIATED P UBLICATIONS
4800 Main Street, Suite 100, Kansas City, Mo. 64112 Phone: (816) 756-1000 · Fax: (816) 756-0494 E-mail: bakingbuyer@sosland.com

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inStorebuyer - July 2011

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