Deli Showcase The Show & Sell Center was a highlight again this year. Retailers crowded the display area and took thousands of photos to capture the new ideas and innovative merchandising themes created be the volunteers. IDDBA promotes the Show & Sell Center as a way to teach, tell, show and “sell” the consumer. Whether it’s selling an idea or a product, the 10,000 squarefoot model store is a magnet for retailers who are seeking new ways to reach customers. | inStorebuyer | July 2011 | 53 |