inStorebuyer - July 2011 - bb - 1
TIPS N MORE
Cookie Facts
– Episode 11
Discover the latest facts and figures specific to the purchasing habits of cookie buyers in the bakery. According to the Dawn 360, 54% of cookie buyers purchase cookies at least once a month. This fact points to the importance of carrying a selection of Everyday, Seasonal and Indulgent Cookies to make your bakery a destination. More than a third (34%) of shoppers says the instore bakery is the preferred place to buy cookies. Moist and chewy are key cookie attributes that consumers say they want. It’s easier to buy these cookies than make them at home. Cookie consumers are also seeking out more indulgent flavors. Merchandising indulgent cookie varieties will help your bakery address this growing demand.
Muffin Trends
– Episode 12
Muffins carry a healthful image, and many shoppers consider muffins to be a meal. But there’s a lot more to muffins. Mario Gizzi, National Technical Sales for Dawn Foods, suggests that instore bakeries need to make sure to carry the right flavors. “Right now, the most popular varieties are Blueberry, Banana Nut, and Double Chocolate.” Hugh Brooks, Business Manager for the Muffin Category at Dawn Foods, points out the Dawn 360 provides a deeper understanding of new flavor trends for muffins. Dawn has turned the trend into an opportunity for the bakery by developing new flavors such as Blueberry French Toast, Apple Oatmeal, and Mocha Almond Fudge. The Dawn 360 report further emphasizes the importance of craveability. “We’ve developed new ‘craveable’ muffin flavors that will appeal to shoppers at different parts of the day, not just breakfast.”
| 18 | inStorebuyer | July 2011 |
Make Your Bakery their Bakery.TM
inStorebuyer - July 2011
Table of Contents for the Digital Edition of inStorebuyer - July 2011
BACON PACKAGING BREAKTHROUGH - Strengths Training
contents
front line news - Dawn Receives 3 Top Honors from Mrs. Fields
front line news - Boost Breakfast with Pillsbury Crescent Scrambles
front line news - Schnuck’s Jodi Schweiss Wins IDDBA Challenge
front line news - Caravan Names Business Development Manager
front line news - Hobart Supports “Lend a Hand” Charity
front line news - Barry Callebaut Launches Stevia-based Chocolate
front line news - Ready Pac Hires Executive Research Chef
front line news - Cake Shoppers Help the 911 Fund
front line news - Gonnella Offers AIB Baking Scholarship
Busy Bakery
EMPOWERING Startegies
consumer insight - QA with CSM Bakery Products
2011 Merchandising Tool kit
BAKERY
Deli
EQUIPMENT
CHEESE
Bakery Showcase
bakery products
Deli Showcase
deli products
Equipment & Packaging Showcase
equipment products
packaging products
product showcase
market place network
ad index
secret shopper
inStorebuyer - July 2011 - 1
inStorebuyer - July 2011 - 2
inStorebuyer - July 2011 - BACON PACKAGING BREAKTHROUGH - Strengths Training
inStorebuyer - July 2011 - 4
inStorebuyer - July 2011 - contents
inStorebuyer - July 2011 - 6
inStorebuyer - July 2011 - 7
inStorebuyer - July 2011 - front line news - Boost Breakfast with Pillsbury Crescent Scrambles
inStorebuyer - July 2011 - 9
inStorebuyer - July 2011 - front line news - Caravan Names Business Development Manager
inStorebuyer - July 2011 - 11
inStorebuyer - July 2011 - front line news - Hobart Supports “Lend a Hand” Charity
inStorebuyer - July 2011 - front line news - Barry Callebaut Launches Stevia-based Chocolate
inStorebuyer - July 2011 - front line news - Cake Shoppers Help the 911 Fund
inStorebuyer - July 2011 - front line news - Gonnella Offers AIB Baking Scholarship
inStorebuyer - July 2011 - Busy Bakery
inStorebuyer - July 2011 - 17
inStorebuyer - July 2011 - bb - 1
inStorebuyer - July 2011 - bb - 2
inStorebuyer - July 2011 - EMPOWERING Startegies
inStorebuyer - July 2011 - 19
inStorebuyer - July 2011 - 20
inStorebuyer - July 2011 - 21
inStorebuyer - July 2011 - 22
inStorebuyer - July 2011 - 23
inStorebuyer - July 2011 - 24
inStorebuyer - July 2011 - 25
inStorebuyer - July 2011 - consumer insight - QA with CSM Bakery Products
inStorebuyer - July 2011 - 27
inStorebuyer - July 2011 - 28
inStorebuyer - July 2011 - 29
inStorebuyer - July 2011 - 2011 Merchandising Tool kit
inStorebuyer - July 2011 - 31
inStorebuyer - July 2011 - BAKERY
inStorebuyer - July 2011 - 33
inStorebuyer - July 2011 - 34
inStorebuyer - July 2011 - 35
inStorebuyer - July 2011 - Deli
inStorebuyer - July 2011 - 37
inStorebuyer - July 2011 - 38
inStorebuyer - July 2011 - 39
inStorebuyer - July 2011 - EQUIPMENT
inStorebuyer - July 2011 - 41
inStorebuyer - July 2011 - 42
inStorebuyer - July 2011 - 43
inStorebuyer - July 2011 - CHEESE
inStorebuyer - July 2011 - 45
inStorebuyer - July 2011 - 46
inStorebuyer - July 2011 - 47
inStorebuyer - July 2011 - Bakery Showcase
inStorebuyer - July 2011 - bakery products
inStorebuyer - July 2011 - 50
inStorebuyer - July 2011 - 51
inStorebuyer - July 2011 - 52
inStorebuyer - July 2011 - Deli Showcase
inStorebuyer - July 2011 - deli products
inStorebuyer - July 2011 - 55
inStorebuyer - July 2011 - 56
inStorebuyer - July 2011 - 57
inStorebuyer - July 2011 - Equipment & Packaging Showcase
inStorebuyer - July 2011 - equipment products
inStorebuyer - July 2011 - 60
inStorebuyer - July 2011 - 61
inStorebuyer - July 2011 - packaging products
inStorebuyer - July 2011 - 63
inStorebuyer - July 2011 - product showcase
inStorebuyer - July 2011 - ad index
inStorebuyer - July 2011 - secret shopper
inStorebuyer - July 2011 - 67
inStorebuyer - July 2011 - 68
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