inStorebuyer - July 2011 - bb - 1

TIPS N MORE

Cookie Facts
– Episode 11
Discover the latest facts and figures specific to the purchasing habits of cookie buyers in the bakery. According to the Dawn 360, 54% of cookie buyers purchase cookies at least once a month. This fact points to the importance of carrying a selection of Everyday, Seasonal and Indulgent Cookies to make your bakery a destination. More than a third (34%) of shoppers says the instore bakery is the preferred place to buy cookies. Moist and chewy are key cookie attributes that consumers say they want. It’s easier to buy these cookies than make them at home. Cookie consumers are also seeking out more indulgent flavors. Merchandising indulgent cookie varieties will help your bakery address this growing demand.

Muffin Trends
– Episode 12
Muffins carry a healthful image, and many shoppers consider muffins to be a meal. But there’s a lot more to muffins. Mario Gizzi, National Technical Sales for Dawn Foods, suggests that instore bakeries need to make sure to carry the right flavors. “Right now, the most popular varieties are Blueberry, Banana Nut, and Double Chocolate.” Hugh Brooks, Business Manager for the Muffin Category at Dawn Foods, points out the Dawn 360 provides a deeper understanding of new flavor trends for muffins. Dawn has turned the trend into an opportunity for the bakery by developing new flavors such as Blueberry French Toast, Apple Oatmeal, and Mocha Almond Fudge. The Dawn 360 report further emphasizes the importance of craveability. “We’ve developed new ‘craveable’ muffin flavors that will appeal to shoppers at different parts of the day, not just breakfast.”

| 18 | inStorebuyer | July 2011 |

Make Your Bakery their Bakery.TM



inStorebuyer - July 2011

Table of Contents for the Digital Edition of inStorebuyer - July 2011

BACON PACKAGING BREAKTHROUGH - Strengths Training
contents
front line news - Dawn Receives 3 Top Honors from Mrs. Fields
front line news - Boost Breakfast with Pillsbury Crescent Scrambles
front line news - Schnuck’s Jodi Schweiss Wins IDDBA Challenge
front line news - Caravan Names Business Development Manager
front line news - Hobart Supports “Lend a Hand” Charity
front line news - Barry Callebaut Launches Stevia-based Chocolate
front line news - Ready Pac Hires Executive Research Chef
front line news - Cake Shoppers Help the 911 Fund
front line news - Gonnella Offers AIB Baking Scholarship
Busy Bakery
EMPOWERING Startegies
consumer insight - QA with CSM Bakery Products
2011 Merchandising Tool kit
BAKERY
Deli
EQUIPMENT
CHEESE
Bakery Showcase
bakery products
Deli Showcase
deli products
Equipment & Packaging Showcase
equipment products
packaging products
product showcase
market place network
ad index
secret shopper
inStorebuyer - July 2011 - 1
inStorebuyer - July 2011 - 2
inStorebuyer - July 2011 - BACON PACKAGING BREAKTHROUGH - Strengths Training
inStorebuyer - July 2011 - 4
inStorebuyer - July 2011 - contents
inStorebuyer - July 2011 - 6
inStorebuyer - July 2011 - 7
inStorebuyer - July 2011 - front line news - Boost Breakfast with Pillsbury Crescent Scrambles
inStorebuyer - July 2011 - 9
inStorebuyer - July 2011 - front line news - Caravan Names Business Development Manager
inStorebuyer - July 2011 - 11
inStorebuyer - July 2011 - front line news - Hobart Supports “Lend a Hand” Charity
inStorebuyer - July 2011 - front line news - Barry Callebaut Launches Stevia-based Chocolate
inStorebuyer - July 2011 - front line news - Cake Shoppers Help the 911 Fund
inStorebuyer - July 2011 - front line news - Gonnella Offers AIB Baking Scholarship
inStorebuyer - July 2011 - Busy Bakery
inStorebuyer - July 2011 - 17
inStorebuyer - July 2011 - bb - 1
inStorebuyer - July 2011 - bb - 2
inStorebuyer - July 2011 - EMPOWERING Startegies
inStorebuyer - July 2011 - 19
inStorebuyer - July 2011 - 20
inStorebuyer - July 2011 - 21
inStorebuyer - July 2011 - 22
inStorebuyer - July 2011 - 23
inStorebuyer - July 2011 - 24
inStorebuyer - July 2011 - 25
inStorebuyer - July 2011 - consumer insight - QA with CSM Bakery Products
inStorebuyer - July 2011 - 27
inStorebuyer - July 2011 - 28
inStorebuyer - July 2011 - 29
inStorebuyer - July 2011 - 2011 Merchandising Tool kit
inStorebuyer - July 2011 - 31
inStorebuyer - July 2011 - BAKERY
inStorebuyer - July 2011 - 33
inStorebuyer - July 2011 - 34
inStorebuyer - July 2011 - 35
inStorebuyer - July 2011 - Deli
inStorebuyer - July 2011 - 37
inStorebuyer - July 2011 - 38
inStorebuyer - July 2011 - 39
inStorebuyer - July 2011 - EQUIPMENT
inStorebuyer - July 2011 - 41
inStorebuyer - July 2011 - 42
inStorebuyer - July 2011 - 43
inStorebuyer - July 2011 - CHEESE
inStorebuyer - July 2011 - 45
inStorebuyer - July 2011 - 46
inStorebuyer - July 2011 - 47
inStorebuyer - July 2011 - Bakery Showcase
inStorebuyer - July 2011 - bakery products
inStorebuyer - July 2011 - 50
inStorebuyer - July 2011 - 51
inStorebuyer - July 2011 - 52
inStorebuyer - July 2011 - Deli Showcase
inStorebuyer - July 2011 - deli products
inStorebuyer - July 2011 - 55
inStorebuyer - July 2011 - 56
inStorebuyer - July 2011 - 57
inStorebuyer - July 2011 - Equipment & Packaging Showcase
inStorebuyer - July 2011 - equipment products
inStorebuyer - July 2011 - 60
inStorebuyer - July 2011 - 61
inStorebuyer - July 2011 - packaging products
inStorebuyer - July 2011 - 63
inStorebuyer - July 2011 - product showcase
inStorebuyer - July 2011 - ad index
inStorebuyer - July 2011 - secret shopper
inStorebuyer - July 2011 - 67
inStorebuyer - July 2011 - 68
https://www.nxtbook.com/sosland/isb/2018_12_01
http://digital.instoremag.net/sosland/isb/2018_11_01
http://digital.instoremag.net/sosland/isb/2018_10_01
http://digital.instoremag.net/sosland/isb/2018_09_01
http://digital.instoremag.net/sosland/isb/2018_08_01
http://digital.instoremag.net/sosland/isb/2018_07_01
http://digital.instoremag.net/sosland/isb/2018_06_01
http://digital.instoremag.net/sosland/isb/2018_05_01
http://digital.instoremag.net/sosland/isb/2018_04_01
http://digital.instoremag.net/sosland/isb/2018_03_01
https://www.nxtbook.com/sosland/isb/2018_02_01
https://www.nxtbook.com/sosland/isb/2018_01_01
https://www.nxtbook.com/sosland/isb/2017_12_01
https://www.nxtbook.com/sosland/isb/2017_11_01
https://www.nxtbook.com/sosland/isb/2017_10_01
https://www.nxtbook.com/sosland/isb/2017_09_01
https://www.nxtbook.com/sosland/isb/2017_08_01
https://www.nxtbook.com/sosland/isb/2017_07_01
https://www.nxtbook.com/sosland/isb/2017_06_01
https://www.nxtbook.com/sosland/isb/2017_05_01
https://www.nxtbook.com/sosland/isb/2017_04_01
https://www.nxtbook.com/sosland/isb/2017_03_01
https://www.nxtbook.com/sosland/isb/2017_02_01
https://www.nxtbook.com/sosland/isb/2017_01_01
https://www.nxtbook.com/sosland/isb/2016_12_01
https://www.nxtbook.com/sosland/isb/2016_11_01
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https://www.nxtbook.com/sosland/isb/2016_03_01
https://www.nxtbook.com/sosland/isb/2016_02_01
https://www.nxtbook.com/sosland/isb/2016_01_01
https://www.nxtbook.com/sosland/isb/2015_12_01
https://www.nxtbook.com/sosland/isb/2015_10_01
https://www.nxtbook.com/sosland/isb/2015_07_01
https://www.nxtbook.com/sosland/isb/2015_06_02
https://www.nxtbook.com/sosland/isb/2015_06_01
https://www.nxtbook.com/sosland/isb/2015_05_01
https://www.nxtbook.com/sosland/isb/2015_03_01
https://www.nxtbook.com/sosland/isb/2015_01_01
https://www.nxtbook.com/sosland/isb/2014_11_01
https://www.nxtbook.com/sosland/isb/2014_09_01
https://www.nxtbook.com/sosland/isb/2014_08_01
https://www.nxtbook.com/sosland/isb/2014_06_01
https://www.nxtbook.com/sosland/isb/2014_07_01
https://www.nxtbook.com/sosland/isb/2014_05_01
https://www.nxtbook.com/sosland/isb/2014_03_01
https://www.nxtbook.com/sosland/isb/2014_01_01
https://www.nxtbook.com/sosland/isb/2013_11_01
https://www.nxtbook.com/sosland/isb/2013_09_01
https://www.nxtbook.com/sosland/isb/2013_08_01
https://www.nxtbook.com/sosland/isb/2013_07_01
https://www.nxtbook.com/sosland/isb/2013_06_01
https://www.nxtbook.com/sosland/isb/2013_05_01
https://www.nxtbook.com/sosland/isb/2013_03_01
https://www.nxtbook.com/sosland/isb/2013_01_01
https://www.nxtbook.com/sosland/isb/2012_11_01
https://www.nxtbook.com/sosland/isb/2012_10_01
https://www.nxtbook.com/sosland/isb/2012_09_01
https://www.nxtbook.com/sosland/isb/2012_08_01
https://www.nxtbook.com/sosland/isb/2012_07_01
https://www.nxtbook.com/sosland/isb/2012_06_01
https://www.nxtbook.com/sosland/isb/2012_05_01
https://www.nxtbook.com/sosland/isb/2012_04_01
https://www.nxtbook.com/sosland/isb/2012_03_01
https://www.nxtbook.com/sosland/isb/2012_02_01
https://www.nxtbook.com/sosland/isb/2011_12_01
https://www.nxtbook.com/sosland/isb/2011_10_01
https://www.nxtbook.com/sosland/isb/2011_09_01
https://www.nxtbook.com/sosland/isb/2011_08_02
https://www.nxtbook.com/sosland/isb/2011_07_01
https://www.nxtbook.com/sosland/isb/2011_06_01
https://www.nxtbook.com/sosland/isb/2011_05_01
https://www.nxtbook.com/sosland/isb/2011_04_01
https://www.nxtbook.com/sosland/isb/2011_03_01
https://www.nxtbook.com/sosland/isb/2011_02_01
https://www.nxtbook.com/sosland/isb/2009_02_01
https://www.nxtbook.com/sosland/isb/2008_12_01
https://www.nxtbook.com/sosland/isb/2008_09_01
https://www.nxtbook.com/sosland/isb/2008_08_01
https://www.nxtbook.com/sosland/isb/2008_07_01
https://www.nxtbook.com/sosland/isb/2008_05_01
https://www.nxtbook.com/sosland/isb/2008_04_01
https://www.nxtbook.com/sosland/isb/2008_02_01
https://www.nxtbook.com/sosland/isb/2007_12_01
https://www.nxtbook.com/sosland/isb/2007_08_01
https://www.nxtbook.com/sosland/isb/2007_07_01
https://www.nxtbook.com/sosland/isb/2007_05_02
https://www.nxtbook.com/sosland/isb/2007_05_02
https://www.nxtbook.com/sosland/isb/2006_06_01
https://www.nxtbook.com/sosland/isb/2006_04_01
https://www.nxtbook.com/sosland/isb/2006_03_01
https://www.nxtbook.com/sosland/isb/2005_12_01
https://www.nxtbook.com/sosland/isb/2005_10_01
https://www.nxtbook.com/sosland/isb/2005_08_01
https://www.nxtbook.com/sosland/isb/2005_05_01
https://www.nxtbook.com/sosland/isb/2005_04_01
https://www.nxtbook.com/sosland/isb/2005_02_01
https://www.nxtbook.com/sosland/isb/2004_12_01
https://www.nxtbookmedia.com