inStorebuyer - August 2011 - 28
delidevelopment
DATA ANALYSIS AND CATEGORY MANAGEMENT
Prepared Chicken Caters to Convenience
The convenience shopper poses an opportunity to increase overall store sales. These time-strapped consumers are willing to pay a little more for items that require little to no preparation. The deli department serves as a prime area to attract these consumers. A recent study conducted by the Perishables Group indicated that shoppers purchased more deli prepared chicken during each trip to the grocery store compared to a year ago. Nationally, deli prepared chicken sales accounted for an average of 14.1% of deli department sales per week per store during the 52 weeks ending May 28, 2011; this was relatively steady from the previous year, down just 0.1 percentage point. Across the U.S., the deli prepared chicken category averaged sales of $3,115 per week per store, up 5% from $2,967 the previous year. Over the past five years, sales of deli prepared chicken grew 5.1% yearon-year. The top week for deli prepared chicken sales occurred the week of the Super Bowl with $3,430 per week per store, when wings and appetizers drove sales. The category’s sales dipped following the weeks of Easter, Thanksgiving and Christmas. The West region had the highest average deli prepared chicken sales with $3,552 per week per store. The West also had the highest average prepared chicken category contribution to deli department sales at 17.1%, down 0.5 percentage point compared to the previous year.
Figure 1
Deli Prepared Chicken Average Weekly Sales Dollars Per Store by Region
$3,298 $3,036 $2,833 $2,964 $2,697 $2,867
$3,480 $3,552 $2,967 $3,115
Central Region
East Region
South Region
West Region 52 Weeks Ending 5/28/11
Total U.S.
52 Weeks Ending 5/29/10
| 28 | inStorebuyer | August 2011 |
inStorebuyer - August 2011
Table of Contents for the Digital Edition of inStorebuyer - August 2011
inStorebuyer - August 2011
editor's note - Portion Control
contents
front line news - All Things Baking Educational Program
front line news - SandwichPro.com Addresses Key Trends
front line news - Dancing Deer Unveils 100% Whole Grain Line
front line news - Caravan Announces Staff Changes
front line news - Cargill Introduces New Griddle Bakes
front line news - Reser's to Acquire Vaughan Foods
front line news - AB Mauri Fleischmann's To Increase Prices
front line news - Wenner Bread Completes Recapitalization
food service retail - HOT TIMES FOR THAI
baking & decorating - Fall is the New June
bakery development - Muffin Sales Hold Steady
deli development - Prepared Chicken Caters to Convenience
equipment & technology - FRIED IS BACK
Specialty Grocer Gains
CAUSE MARKETING
health & nutrition - Kids Eating Well
cheese corner - License to Import
product trends
product showcase
ad index
secret shopper - Trader Joe's
inStorebuyer - August 2011 - inStorebuyer - August 2011
inStorebuyer - August 2011 - 2
inStorebuyer - August 2011 - editor's note - Portion Control
inStorebuyer - August 2011 - contents
inStorebuyer - August 2011 - 5
inStorebuyer - August 2011 - 6
inStorebuyer - August 2011 - 7
inStorebuyer - August 2011 - D - 1
inStorebuyer - August 2011 - D - 2
inStorebuyer - August 2011 - front line news - All Things Baking Educational Program
inStorebuyer - August 2011 - 9
inStorebuyer - August 2011 - front line news - Dancing Deer Unveils 100% Whole Grain Line
inStorebuyer - August 2011 - 11
inStorebuyer - August 2011 - front line news - Cargill Introduces New Griddle Bakes
inStorebuyer - August 2011 - 13
inStorebuyer - August 2011 - front line news - AB Mauri Fleischmann's To Increase Prices
inStorebuyer - August 2011 - front line news - Wenner Bread Completes Recapitalization
inStorebuyer - August 2011 - food service retail - HOT TIMES FOR THAI
inStorebuyer - August 2011 - 17
inStorebuyer - August 2011 - baking & decorating - Fall is the New June
inStorebuyer - August 2011 - 19
inStorebuyer - August 2011 - 20
inStorebuyer - August 2011 - 21
inStorebuyer - August 2011 - 22
inStorebuyer - August 2011 - 23
inStorebuyer - August 2011 - bakery development - Muffin Sales Hold Steady
inStorebuyer - August 2011 - 25
inStorebuyer - August 2011 - 26
inStorebuyer - August 2011 - 27
inStorebuyer - August 2011 - deli development - Prepared Chicken Caters to Convenience
inStorebuyer - August 2011 - 29
inStorebuyer - August 2011 - 30
inStorebuyer - August 2011 - 31
inStorebuyer - August 2011 - equipment & technology - FRIED IS BACK
inStorebuyer - August 2011 - 33
inStorebuyer - August 2011 - Specialty Grocer Gains
inStorebuyer - August 2011 - 35
inStorebuyer - August 2011 - 36
inStorebuyer - August 2011 - 37
inStorebuyer - August 2011 - 38
inStorebuyer - August 2011 - 39
inStorebuyer - August 2011 - CAUSE MARKETING
inStorebuyer - August 2011 - 41
inStorebuyer - August 2011 - 42
inStorebuyer - August 2011 - 43
inStorebuyer - August 2011 - health & nutrition - Kids Eating Well
inStorebuyer - August 2011 - 45
inStorebuyer - August 2011 - cheese corner - License to Import
inStorebuyer - August 2011 - 47
inStorebuyer - August 2011 - product trends
inStorebuyer - August 2011 - 49
inStorebuyer - August 2011 - 50
inStorebuyer - August 2011 - 51
inStorebuyer - August 2011 - product showcase
inStorebuyer - August 2011 - ad index
inStorebuyer - August 2011 - secret shopper - Trader Joe's
inStorebuyer - August 2011 - 55
inStorebuyer - August 2011 - 56
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