inStorebuyer - August 2011 - 7

TIPS N MORE

Muffin Trends
– Episode 12
Muffins carry a more healthful image and many shoppers consider them to be a meal. But there’s a lot more to muffins. Mario Gizzi, National Technical Sales for Dawn Foods, suggests that instore bakeries need to make sure to carry the right flavors. “Right now, the most popular varieties are Blueberry, Banana Nut and Double Chocolate.” Hugh Brooks, Business Manager for the Muffin Category at Dawn Foods, points out the Dawn 360 provides a deeper understanding of new flavor trends for muffins. Dawn has turned these trends into an opportunity for the bakery by developing new and exciting flavors such as Blueberry French Toast, Apple Oatmeal, and Mocha Almond Fudge. The Dawn 360 report further emphasizes the importance of craveability. “We’ve developed new ‘craveable’ muffin flavors that will appeal to shoppers at different parts of the day, not just for breakfast.”

Decadent Donuts
– Episode 13
Donuts are the new cupcakes, according to the Dawn 360 research. Bakery shoppers are eager for new flavors of donuts, including more decadent varieties that can be sold all day long. One example of an exciting new flavor is a blueberry cake donut with caramel icing and bacon bits sprinkled on top. As a marketing tip, try featuring new flavors of donuts as an alternative to cakes for wedding showers, baby showers or children’s birthdays. In this video, Dawn shows you how to make a decadent donut. Start with a yeast-raised ring donut and dip it in chocolate icing. Then cut up pieces of white chocolate, dark chocolate and milk chocolate and place the chocolate pieces on top. As a finishing touch, use chocolate icing to cross the top to create a three-dimensional design. “I really believe people buy with their eyes,” says Mario Gizzi, National Technical Sales for Dawn. “Offering decadent donuts is a great idea to help make your bakery a destination.”

“ I n si gh ts . E xp er ie nc e. Dawn.”

| inStorebuyer | August 2011



inStorebuyer - August 2011

Table of Contents for the Digital Edition of inStorebuyer - August 2011

inStorebuyer - August 2011
editor's note - Portion Control
contents
front line news - All Things Baking Educational Program
front line news - SandwichPro.com Addresses Key Trends
front line news - Dancing Deer Unveils 100% Whole Grain Line
front line news - Caravan Announces Staff Changes
front line news - Cargill Introduces New Griddle Bakes
front line news - Reser's to Acquire Vaughan Foods
front line news - AB Mauri Fleischmann's To Increase Prices
front line news - Wenner Bread Completes Recapitalization
food service retail - HOT TIMES FOR THAI
baking & decorating - Fall is the New June
bakery development - Muffin Sales Hold Steady
deli development - Prepared Chicken Caters to Convenience
equipment & technology - FRIED IS BACK
Specialty Grocer Gains
CAUSE MARKETING
health & nutrition - Kids Eating Well
cheese corner - License to Import
product trends
product showcase
ad index
secret shopper - Trader Joe's
inStorebuyer - August 2011 - inStorebuyer - August 2011
inStorebuyer - August 2011 - 2
inStorebuyer - August 2011 - editor's note - Portion Control
inStorebuyer - August 2011 - contents
inStorebuyer - August 2011 - 5
inStorebuyer - August 2011 - 6
inStorebuyer - August 2011 - 7
inStorebuyer - August 2011 - D - 1
inStorebuyer - August 2011 - D - 2
inStorebuyer - August 2011 - front line news - All Things Baking Educational Program
inStorebuyer - August 2011 - 9
inStorebuyer - August 2011 - front line news - Dancing Deer Unveils 100% Whole Grain Line
inStorebuyer - August 2011 - 11
inStorebuyer - August 2011 - front line news - Cargill Introduces New Griddle Bakes
inStorebuyer - August 2011 - 13
inStorebuyer - August 2011 - front line news - AB Mauri Fleischmann's To Increase Prices
inStorebuyer - August 2011 - front line news - Wenner Bread Completes Recapitalization
inStorebuyer - August 2011 - food service retail - HOT TIMES FOR THAI
inStorebuyer - August 2011 - 17
inStorebuyer - August 2011 - baking & decorating - Fall is the New June
inStorebuyer - August 2011 - 19
inStorebuyer - August 2011 - 20
inStorebuyer - August 2011 - 21
inStorebuyer - August 2011 - 22
inStorebuyer - August 2011 - 23
inStorebuyer - August 2011 - bakery development - Muffin Sales Hold Steady
inStorebuyer - August 2011 - 25
inStorebuyer - August 2011 - 26
inStorebuyer - August 2011 - 27
inStorebuyer - August 2011 - deli development - Prepared Chicken Caters to Convenience
inStorebuyer - August 2011 - 29
inStorebuyer - August 2011 - 30
inStorebuyer - August 2011 - 31
inStorebuyer - August 2011 - equipment & technology - FRIED IS BACK
inStorebuyer - August 2011 - 33
inStorebuyer - August 2011 - Specialty Grocer Gains
inStorebuyer - August 2011 - 35
inStorebuyer - August 2011 - 36
inStorebuyer - August 2011 - 37
inStorebuyer - August 2011 - 38
inStorebuyer - August 2011 - 39
inStorebuyer - August 2011 - CAUSE MARKETING
inStorebuyer - August 2011 - 41
inStorebuyer - August 2011 - 42
inStorebuyer - August 2011 - 43
inStorebuyer - August 2011 - health & nutrition - Kids Eating Well
inStorebuyer - August 2011 - 45
inStorebuyer - August 2011 - cheese corner - License to Import
inStorebuyer - August 2011 - 47
inStorebuyer - August 2011 - product trends
inStorebuyer - August 2011 - 49
inStorebuyer - August 2011 - 50
inStorebuyer - August 2011 - 51
inStorebuyer - August 2011 - product showcase
inStorebuyer - August 2011 - ad index
inStorebuyer - August 2011 - secret shopper - Trader Joe's
inStorebuyer - August 2011 - 55
inStorebuyer - August 2011 - 56
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