inStorebuyer - September 2011 - 11

360

Muffins
Crafting Craveability
The favorite place for shoppers to buy mufﬁns is the grocery store, followed by the local bakery. In fact , mufﬁns enjoy one of the highest frequencies of purchase in the bakery, with 68% of mufﬁn consumers buying them at least once a month. This frequency is no surprise for a product that is often eaten as a meal and considered by consumers to be easier to buy than

to make. While the favorite ﬂ avors remain Blueberry, Banana Nut and Double Chocolate, consumers also look for dynamic new ﬂ avor proﬁles. According to research from Dawn Foods ’ proprietary study, Dawn 360: Bakery Trends for Today & Beyond, mufﬁns are considered a whole meal to shoppers , which explains why 73% of consumers prefer a “big” mufﬁn. Primarily a breakfast item, mufﬁns are viewed as a convenient and healthier way to start the day. Mufﬁns may be associated most commonly with breakfast , but they can also satisfy cravings throughout the day when offered in indulgent , on-trend ﬂ avors. To satisfy cravings, Dawn has developed innovative ﬂ avors like Red Velvet Cream Cheese, Tiramisu, Mocha Almond Fudge and Salted Caramel. Making mufﬁns more craveable to shoppers isn’t all about ﬂ avor varieties; presentation is also an important ingredient for success. Since appetite appeal is key, it is important to show shoppers a mufﬁn that looks as good Find more ways to make your bakery a hit with shoppers. Contact your Dawn Foods representative to learn more about our full line of mufﬁns and gather key insights to make your bakery a destination. as it sounds. In fact , 62% of consumers prefer clear clamshell packaging that shows the product. For an even better presentation, Dawn also offers individual mufﬁns wrapped in tulip-style liners.

Appetite appeal is key.

62%

of mufﬁn consumers prefer clear clamshell packaging.

68%

of mufﬁn shoppers buy mufﬁns at least once a month, second only to cookies.

“Dawn 360: Bakery Trends for Today & Beyond” is a proprietary study of Dawn Foods.

Solutions to make your bakery their bakery.
Insights. Experience. Dawn.

©2011 Dawn Food Products, Inc.

www.dawnfoods.com

1.800.248.1144

inStorebuyer - September 2011

Table of Contents for the Digital Edition of inStorebuyer - September 2011

inStorebuyer - September 2011
editor’s note - FDA is on Wrong Track
contents
front line news - Meijer Opens “Marketplace” in Chicago
front line news - Walgreens Launches Nice! Brand
front line news - Huntsman Gay Global Capital Completes Acquisition of MaMa Rosa’s
front line news - Stater Bros. Opens “Blue Ribbon” Store
front line news - Food Lion Converts Bloom Stores
front line news - Whole Foods Starts Whole Kids Foundation
front line news - Find. Order. Share. The Perfect Cake
foodservice retail - Deli Tray Options
baking&decorating - The Whole Truth About Whole Grains
CSM - INSTORE INSIGHT: CAKES
CSM - Season’s Greetings
CSM - Score Big with Holiday Cakes
CSM - Holiday Merchandising Ideas
CSM - Bakery Shopper Trends
CSM - Winter Wedding Wonderland
bakery development - Bread Options Rise
deli development - Deli Salad Appeal Holds Steady
The Community Food Circle
Hen House gets LOCAL
food safety - Packaging Goes GREEN
health&nutrition - Cater to Calorie Counters
cheese corner - Last of the Limburger
product trends
product showcase
ad index
secret shopper - 15 Items or Whatever
inStorebuyer - September 2011 - inStorebuyer - September 2011
inStorebuyer - September 2011 - 2
inStorebuyer - September 2011 - editor’s note - FDA is on Wrong Track
inStorebuyer - September 2011 - contents
inStorebuyer - September 2011 - 5
inStorebuyer - September 2011 - front line news - Walgreens Launches Nice! Brand
inStorebuyer - September 2011 - 7
inStorebuyer - September 2011 - front line news - Huntsman Gay Global Capital Completes Acquisition of MaMa Rosa’s
inStorebuyer - September 2011 - 9
inStorebuyer - September 2011 - front line news - Stater Bros. Opens “Blue Ribbon” Store
inStorebuyer - September 2011 - 11
inStorebuyer - September 2011 - front line news - Food Lion Converts Bloom Stores
inStorebuyer - September 2011 - 13
inStorebuyer - September 2011 - front line news - Whole Foods Starts Whole Kids Foundation
inStorebuyer - September 2011 - front line news - Find. Order. Share. The Perfect Cake
inStorebuyer - September 2011 - foodservice retail - Deli Tray Options
inStorebuyer - September 2011 - 17
inStorebuyer - September 2011 - baking&decorating - The Whole Truth About Whole Grains
inStorebuyer - September 2011 - CSM - INSTORE INSIGHT: CAKES
inStorebuyer - September 2011 - CSM - Season’s Greetings
inStorebuyer - September 2011 - CSM - Score Big with Holiday Cakes
inStorebuyer - September 2011 - CSM - 4
inStorebuyer - September 2011 - CSM - Holiday Merchandising Ideas
inStorebuyer - September 2011 - CSM - Bakery Shopper Trends
inStorebuyer - September 2011 - CSM - Winter Wedding Wonderland
inStorebuyer - September 2011 - CSM - 8
inStorebuyer - September 2011 - 19
inStorebuyer - September 2011 - 20
inStorebuyer - September 2011 - 21
inStorebuyer - September 2011 - 22
inStorebuyer - September 2011 - 23
inStorebuyer - September 2011 - 24
inStorebuyer - September 2011 - 25
inStorebuyer - September 2011 - bakery development - Bread Options Rise
inStorebuyer - September 2011 - 27
inStorebuyer - September 2011 - 28
inStorebuyer - September 2011 - 29
inStorebuyer - September 2011 - deli development - Deli Salad Appeal Holds Steady
inStorebuyer - September 2011 - 31
inStorebuyer - September 2011 - The Community Food Circle
inStorebuyer - September 2011 - 33
inStorebuyer - September 2011 - 34
inStorebuyer - September 2011 - 35
inStorebuyer - September 2011 - 36
inStorebuyer - September 2011 - 37
inStorebuyer - September 2011 - 38
inStorebuyer - September 2011 - Hen House gets LOCAL
inStorebuyer - September 2011 - 40
inStorebuyer - September 2011 - 41
inStorebuyer - September 2011 - 42
inStorebuyer - September 2011 - 43
inStorebuyer - September 2011 - food safety - Packaging Goes GREEN
inStorebuyer - September 2011 - health&nutrition - Cater to Calorie Counters
inStorebuyer - September 2011 - cheese corner - Last of the Limburger
inStorebuyer - September 2011 - 47
inStorebuyer - September 2011 - product trends
inStorebuyer - September 2011 - 49
inStorebuyer - September 2011 - 50
inStorebuyer - September 2011 - 51
inStorebuyer - September 2011 - product showcase
inStorebuyer - September 2011 - ad index
inStorebuyer - September 2011 - secret shopper - 15 Items or Whatever
inStorebuyer - September 2011 - 55
inStorebuyer - September 2011 - 56
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