inStorebuyer - September 2011 - CSM - 7

JUST THE STATS
OCTOBER Weekly Sales Per Store for Cakes Week ending Oct. 2, 2010 Dollar sales per store per week ........$2,638 Dollar sales change vs. year ago ........ 2.2% Week ending Oct. 9, 2010 Dollar sales per store per week ........$2,742 Dollar sales change vs. year ago ........ 3.7% Week ending Oct. 16, 2010 Dollar sales per store per week ........$2,756 Dollar sales change vs. year ago ........ 4.3% Week ending Oct. 23, 2010 Dollar sales per store per week ........$2,692 Dollar sales change vs. year ago ........ 4.1% Week ending Oct. 30, 2010 Dollar sales per store per week ........$2,812 Dollar sales change vs. year ago ........ 2.2% NOVEMBER Weekly Sales Per Store for Cakes Week ending Nov. 6, 2010 Dollar sales per store per week ........$2,592 Dollar sales change vs. year ago ........ 1.9% Week ending Nov. 13, 2010 Dollar sales per store per week ........$2,658 Dollar sales change vs. year ago ........ 2.9% Week ending Nov. 20, 2010 Dollar sales per store per week ........$2,638 Dollar sales change vs. year ago ........ 5.0% Week ending Nov. 27, 2010 Dollar sales per store per week ........$3,025 Dollar sales change vs. year ago ........ 4.6% DECEMBER Weekly Sales Per Store for Cakes Week ending Dec. 4, 2010 Dollar sales per store per week ........$2,132 Dollar sales change vs. year ago ........ 1.2% Week ending Dec. 11, 2010 Dollar sales per store per week ........$2,560 Dollar sales change vs. year ago ........ 3.8% Week ending Dec. 18, 2010 Dollar sales per store per week ........$2,864 Dollar sales change vs. year ago ........ 2.7% Week ending Dec. 25, 2010 Dollar sales per store per week ........$3,317 Dollar sales change vs. year ago ........ 3.9% Week ending Jan. 1, 2011 Dollar sales per store per week ........$2,578 Dollar sales change vs. year ago ........ 3.7%
Source: Perishables Group

InStore Insight

Winter Wedding Wonderland
Wedding cakes are another growth category to capitalize on during fourth-quarter cake promotions; wedding cake sales at instore bakeries grew 24.4% in 2010 from the prior year. According to national statistics, 54.3% of weddings in the United States now take place in the second half of the year, and more weddings are happening in October, now the ﬁfth most popular month for weddings. November and December are also increasingly popular wedding months. Prepare for the fourth-quarter wedding season with popular bridal colors like ivory, which is one of the many icing colors available in CSM Bakery Products’ line of TranSmart™ icings. In addition, as brides continue to ﬁnd new and creative wedding ideas, dessert tables are springing up in more and more wedding clientele. The sweet table will often consist of assorted pastries and cookies, so guests can choose their own particular favorites. Think of one centerpiece cake surrounded by a selection of ﬂavors of 5-inch Signature Bistro Cakes from CSM Bakery Products, along with other sweet goods. As instore bakeries gain a greater share of the bridal market—especially for weddings with lower budgets—it’s important to recognize and offer creative and colorful alternatives to a large, detailed wedding cake.

IT’S

AW
As you plan ahead for fourthquarter Holiday Cake promotions, remember that today’s shoppers are craving the comforts of favorite flavors like chocolate and white cake, but with the flair of creative designs in eye-catching displays that lead to high impulse sales. CSM Bakery Products provides a full array of Holiday Cake solutions to delight your customers with dazzling designs and delicious flavors. For more information, call 800-2418526 or visit www.csmbakeryproducts.com.

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inStorebuyer - September 2011

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