inStorebuyer - October 2011 - (Page 22)

baking&decorating TRENDS IN BAKING & FINISHING Signature Sandwiches Now that school has started and parents and children are settling into their morning routines, it’s time to target that large and continuously expanding demographic. Breakfast offerings that are convenient, tasty and healthy are the easiest way to achieve this. Enter the breakfast sandwich. The convenience and versatility of the breakfast sandwich for consumers is exceptional, especially for those pressed for time in the morning. For kids that are taking treats to school, parents taking donuts to work or for those already having bakery items for breakfast, a breakfast sandwich provides a quality option. Existing bread and sweets buyers are always looking for new products. Take your croissants, fresh breads— and even donuts—and make breakfast sandwiches that get shoppers talking about the new thing at the bakery. Along with the staples of eggs, bacon, sausage, ham and English muffins, be creative in the offerings. Make products that attract all kinds of eaters. Some customers may prefer healthier options and some may want “outside the box” type sandwiches. Try to appeal to as many different shoppers as possible without overwhelming them or your staff. Traditional breakfasts and breakfast sandwiches have been limited in their ingredients, but it doesn’t have to be that way. Variety at breakfast should be as wide as the variety customers enjoy at lunch and dinner. A recent poll by Technomic, the fact-based consulting and researching firm for the food industry, states that consumers eat more chicken than any other type of meat, and opportunities still exist for poultry applications, particularly at breakfast. The numbers for turkey-eating consumers are slightly higher with 29% saying they would likely order breakfast sandwiches featuring turkey sausage or bacon. To expand your takeout offerings and appease your poultry-eating customers at the same time, serve chicken or turkey in a breakfast sandwich. For the vegetarian and health conscious shopper, the answer might be something like a tomato breakfast sandwich on 100% whole wheat bread. But why stop there? Use fruit combinations and bakery fresh breads to create a signature fruit breakfast sandwich. For the “foodie” who buys based on taste, use donut sandwiches filled with fruit and cream. Remember to experiment with different combinations until something catches on, and then go with it. BOB SIMS Ideas for Fruit and Poultry Breakfast Sandwiches Apple Sandwich: ½ sliced or diced apple between buttered (or margarine) whole wheat bread with 1 tbsp each of raisins and sunflower seed. Make cheddar cheese an optional addition. Berries and Cream Sandwich: Whole wheat bread or bagel with (fat-free) cream cheese and strawberries. *add honey or cinnamon to any fruit sandwich for extra flavor Healthy Breakfast Sandwich: Whole wheat bread with sliced turkey, Swiss cheese, sliced tomatoes and spinach. Healthy Chicken: Skinless sliced chicken breast, reduced fat cheese, egg whites, salt and pepper on whole wheat English muffin or bagel. Hot sauce optional. *add Caesar salad dressing to flavor chicken and honey-mustard or miracle whip for turkey. Donut PB&J Breakfast Sandwich: Slice a glazed donut and fill with peanut butter and grape jelly. Source: www.yummly.com/recipes | 22 | inStorebuyer | October 2011 | http://www.yummly.com/recipes

Table of Contents for the Digital Edition of inStorebuyer - October 2011

inStorebuyer - October 2011
editor’s note - How to Energize Your Instore
Contents
New Stop & Shop Features Deli Kiosks
Kroger Commits to Breast Cancer Awareness
Dawn Busy Bakery - Brownie Trends
Dawn Busy Bakery - Brownie Facts
BJ’s Wholesale Opens in Massachusetts
More Mediterranean on Menus
Stratas Foods names Daniels VP of R&D
Price Chopper Launches Shops4U
Dawn 360 - The Donut Opportunity
Sam’s Club Reinvents Brands
Sobeys to Supply Target Canada
Hy-Vee Helps Launch Healthiest State Initiative
FMI Joins Family Day Campaign
Hispanic Trends
Signature Sandwiches
Yeast Donuts on the Rise
Deli Meats Decrease Overall Contribution
Energize & Engage
Trading for Dollars
Meat Slicers Offer Innovative Opportunities
Shoppers Prioritize Portion Control
"Raw" Milk
Product Trends
Product Showcase
Ad Index
Secret Mission

inStorebuyer - October 2011