inStorebuyer - December 2011 - 13

foodserviceretail
APPETIZING IDEAS FOR PREPARED FOODS

7-Eleven continues to enhance its foodservice offerings with special promotions.

higher quality product to local stores. Customers could tell the difference, and bakery sales in the market experienced double-digit increases. To show local 7-Eleven franchisees and merchandisers the remodeled facilities and new baking equipment first-hand, the Bake Fresh operations team held tours to demonstrate how high-quality baked goods could be a compelling customer draw and increase store sales. The partnership with 7-Eleven’s local fresh-bakery operations team proved to be the catalyst for the bakery business turnaround in the Denver area. “Winning this award from

7-Eleven, our biggest and best customer, is doubly-sweet the second time around,” Saunders said. “From our successful partnership serving East Coast 7-Eleven stores, our Bake Fresh team understood the company’s expectations when we took on the challenges at the Denver bakery. Certainly our first reward for taking on that new business was the dramatic turn-around in quality we could serve up for 7-Eleven customers. The Retailer Initiative Award is just the icing on the cake.” Bake Fresh has long been a teammerchandising leader for 7-Eleven bakery operations in the Chesapeake and New England regions. The supplier has established production efficiency and execution, and quality assurance standards that serve as best practices for other 7-Eleven bakery partners. This annual honor recognizes a top supplier and business partner that excels in supporting 7-Eleven stores and meeting their customers’ changing needs. Honored companies provide team merchandising, demand-chain solutions, beneficial cost of goods, category management, product innovation and creativity in advertising and promotional programs.

Candidates were nominated by 7-Eleven’s merchandising and operations personnel and judged on 2010 business activities. The award recipients were chosen by the 7-Eleven Awards Committee, which is composed of senior executives. This is the 10th year 7-Eleven has presented its Retailer Initiative award. 7-Eleven operates, franchises or licenses more than 8,800 7-Eleven stores in North America. Globally, there are approximately 43,300 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales close to $63 billion. Bake Fresh Company, LLC (formerly known as BakeFresh Manufacturing Company) is a Chesapeake, VA-based wholesale manufacturing company that supplies 7-Eleven, among other outlets with fresh, delicious high quality baked goods. The company was founded in 1988 as a Central Production Facility to service a multi-unit Dunkin Donuts Franchisee. In 1996 the company signed a wholesale manufacturing agreement with 7-Eleven which continues today. In 2005 Bake Fresh expanded into the New England market and then the Denver marketplace in 2010. Bake Fresh delivers fresh donuts, muffins, brownies, cookies and other baked goods 365 days a year and consistently looks for ways to grow the 7-Eleven bakery business.

2011 Headlines
2011 was a big year for a number

| inStorebuyer | December 2011 | 13 |

inStorebuyer - December 2011

Table of Contents for the Digital Edition of inStorebuyer - December 2011