inStorebuyer - December 2011 - 24

Prepared foods will continue to be a signature of Whole Foods’ newest stores.

Jeff Turnas, Whole Foods Market’s UK Regional President, said: “We are very excited that Whole Foods Market is the lead food retailer in such as prestigious development as Quadrant 3. We are relocating our successful Soho store into this fantastic new space that will allow us to expand our offer and introduce new concepts. Our goal is to be the finest food shop in every community we serve and we are sure that Londoners will continue to embrace our commitment to natural and organic foods, our high welfare standards and our unique product offering.” Whole Foods Market has more than 300 stores in US, Canada and the UK. There are currently 5 Whole Foods Market stores in London at locations in Camden, Clapham Junction, Kensington, Soho and Stoke Newington. There are currently 44 stores in development worldwide, including Glasgow which opened in November. The company currently employs more

than 650 team members in the UK and more than 60,000 team members worldwide.

First in Scotland
Whole Foods Market opened its first store in Scotland on Nov. 16. Whole Foods Market’s new store in Giffnock will offer a place to shop where everything will be freshly made, locally sourced, mindful of the seasons, Scottish wherever possible and beautifully displayed.  No food or drink sold here has any artificial colors, preservatives, hydrogenated fats or other additives and Whole Foods Market believes that it should inspire shoppers to think differently about the food they eat and that this will change what they put on their plates. Darren Campbell, Store Team Leader for Whole Foods Market Giffnock, said: “Finally, we can open our doors to the local community in Giffnock who have been so supportive. We are thoroughly excited to be here and our entire new group of team

members can’t wait to get started.” From an in-house scratch bakery (with certified Kosher breads) to a traditional butchery counter with the finest, highest welfare 100% Scotch beef, lamb and pork via grocery shelves displaying over 400 products produced in Scotland – and a fishmongers full of fresh local catch and magnificent shellfish and a machine allowing customers to make their own peanut butter – this is clearly a departure from traditional supermarket shopping. On entering the store shoppers will see a large fresh produce section with a special wet wall that mists the shelves with tiny water jets to keep fresh fruit and vegetables at their best throughout the day. Here, alongside every fruit and vegetable that is seasonally available, 20 different varieties of mushrooms sit alongside heritage potato varieties Belle De Fontenay and Red Duke of York, grown specially for Whole Foods Market in Scotland. Next door to produce, another unique feature is the bulk section. Here shoppers can choose from coffee, grains, pulses and rice but only take what they need,  thereby reducing waste. The Giffnock blend coffee is locally roasted by Thomsons and 10% of sales will be donated to local causes. Another novelty is that shoppers will be able to make their own peanut or almond butter using

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inStorebuyer - December 2011

Table of Contents for the Digital Edition of inStorebuyer - December 2011
