inStorebuyer - December 2011 - (Page 40)
06
Publix
caters to this trend with new mini wedding cakes, which can be perfect for bridesmaid luncheons, rehearsal dinners, wedding showers or wedding receptions. Publix features cakes perfect for other special occasions, including anniversaries and Quinceañeras. Annual Sales: $25.1 billion Number of Stores: 1,044 Store Banners: Publix, Publix GreenWise Market, Publix Sabor Address: 3300 Airport Road, Lakeland, FL 33811 Phone: (863) 688-1188 Web: www.publix.com Key Personnel: Jane Pixley, bakery; Terry Simpson, deli
Wedding cakes continue to be a growing profit center for supermarket bakeries including Publix, as wedding cake sales at instore bakeries across the country rose 24.4% from a year ago. Publix is capitalizing on the trend of more brides shopping for their wedding cakes at supermarket bakeries by promoting a wide range of options that are tailored to a wide array of budgets. Publix offers more than 40 styles of wedding cakes that can be adorned in fondant ribbons, gumpaste flowers and bows, and monogram or traditional cake toppers. Publix also features seven standard styles of groom’s cakes, which are gaining popularity. More weddings nowadays are featuring dessert tables instead of one large wedding cake for all guests. Publix
Real value for money !
Bake to the Future with
Automatic breadslicer
2011-100-1-US
| 40 | inStorebuyer | December 2011 |
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http://www.publix.com
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Table of Contents for the Digital Edition of inStorebuyer - December 2011
inStorebuyer - December, 2011
Editor's note - The Road Ahead
Contents
Dobla’s Executive Pastry Chef Wins World Chocolate Masters
Ultimate Cake Decorating Competition Winners
Dawn Busy Bakery - Busy Bakery Video Contest
America’s Best Raisin Bread Contest
CSM Announces Leadership Change
Dawn Busy Bakery - Bakery Trends Overview
C-Stores Gains
The Road Ahead
European Vacation
Bakery of the Year - Schnucks
Deli of the Year - Publix
Local Makeovers
Walmart
Kroger
Costco
Safeway
Supervalu
Publix
Ahold
Delhaize
H-E-B
7-Eleven
Meijer
BJ's Wholesale
Whole Foods Market
Trader Joe's
A&P
Hy-Vee
Winn-Dixie
Wegmans
WinCo
Stater Bros
Price Chopper
Schnuck Markets
Brookshire's
United
Balls Food
Product Trends
Product Showcase
Ad Index
Donut Time
inStorebuyer - December 2011
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