inStorebuyer - February 2012 - (Page 44)
health&nutrition
HIGHLIGHTS ON HEALTHY LIVING
Explaining Gluten-Free
As celiac disease and gluten intolerance are becoming common ailments among the general population, many consumers are developing a heightened interest in the ingredients of the products they purchase. While gluten-free dieting is often perceived and portrayed as a temporary health fad, it is actually related to a number of health conditions that are influencing a growing number of individuals. As a result, providing informative product information is the first and most obvious step in catering to this health-conscious demographic. On the other hand, there are a number of other ways that supermarkets can reach out to this prevalent consumer. Taking initiatives such as creating an educational online presence, informing your employees and clearly designating where gluten-free items are located in your store can simplify the endeavor of shopping for individuals suffering from gluten intolerance. Truly understanding the science
The Whole Foods Market’s Healthy Eating Team assists shoppers with dietary advice.
According to the n h Celiac Disease s e Foundation, to Celiac affects f people, e pe of people with Celiac Disease a s go undiagnosed. a e
behind celiac disease and gluten intolerance is imperative to communicating your store’s initiative to provide healthy substitute items. Not only should you and your staff understand the complications for the disease and intolerance, but you should also research the nature of gluten. It is imperative to know what types of foods typically contain gluten and what alternatives are available. Without completely understanding the disease, there is no way to effectively communicate your concern or educate your customers. Considering that celiac disease is a serious condition, offering
| 44 | inStorebuyer | February 2012 |
Table of Contents for the Digital Edition of inStorebuyer - February 2012
inStorebuyer - February 2012
Editor's Note - A Year of Opportunity
Table of Contents
Front Line News - Nielsen Acquires Perishables Group
Front Line News - WRAP Award for Stater Bros.
Front Line News - Fresh Market Promotes Crane
Front Line News - Peerless Unveils New Brand Look
Front Line News - Caravan Scores Superior Ratings
Front Line News - Costco CEO Recognized
Food Service Retail - Meal Add-Ons
Baking & Decorating - Mousse Appeal
Bakery Development - Specialty Desserts Stay in the Spotlight
Deli Development - Growth for Deli Side Dishes
Deals, Meals & Appeals
A Giant Step
Equipment & Technology - Mobile Solutions
Health & Nutrition - Explaining Gluten-Free
Cheese Corner - Create A Shopping Pattern
Product Trends
Product Showcase
Marketplace Network
inStorebuyer - February 2012
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