inStorebuyer - March 2012 - (Page 3)

editor’snote MAR 12 | VOL 8 | ISSUE 2 INSIGHT FOR BUSINESS ON THE RISE EDITORIAL STAFF John Unrein | Editor Joanie Spencer | Managing Editor Bob Sims | Staff Writer Timmy Trabon | Online Editor Cayce Richardson | Senior Designer SALES STAFF Troy Ashby Associate Publisher/Sales Lily O’Kane Classified Sales Representative PUBLISHING STAFF Charles S. Sosland Chairman L. Joshua Sosland Vice-chairman Mark Sabo President & Publishing Director John Sonderegger Publisher Melanie Hepperly Vice-President & Chief Financial Officer Don Keating Audience Development Director Sadowna Conarroe Design Services Manager Steve Piatt Classified Designer Dana Holt Manager of Directories & Databases Carrie Fluegge Director of On-line Advertising & Promotions Jon Hall Director of e-Business Nora Wages Advertising Manager Sharon Alexander Advertising Materials Coordinator Marj Potts Digital Systems Analyst Becky White Manager of Advertising Design Judy Arnone Circulation Manager Taré Torres Promotions Manager Perking Up Profits The coffee business is stronger than ever, and this month’s cover story examines the significance of this emerging trend to the instore bakery/deli. Operators such as Schnucks and Hy-Vee are positioning branded coffee bars at the front of the store adjacent to bakery or deli. And in increasing numbers of situations, the coffee bar falls under direction of the chain’s bakery or deli director. One of the key advantages of having a coffee bar near the bakery/deli is that consumers buy coffee more frequently than bakery or deli products, and shoppers are more accustomed to paying premium prices for premium coffee. A convenience shopper likely will pay more for a product like coffee to satisfy an immediate craving, while a bargain shopper will go for the lowest price available. The key, in coffee, is to keep all types of shoppers trading up — buying a large size instead of medium, ordering a double shot of espresso or adding whipped cream. This is why price targeting works so well in the coffee business; consumers have many enticements to spend more. And as Starbucks discovered years ago, coffee consumers typically do trade up. For 60¢ extra, Hy-Vee coffee customers can add a flavor shot from a variety of flavor choices at its Caribou Coffee kiosks. Coffee kiosks also bring the experience of community into the bakery/deli, as shoppers enjoy a cup of coffee while they shop for their favorite foods and chat with others shopping the aisles. For this reason, the coffee connection is an important one to leverage to ensure that bakery/deli is a true destination. . John Unrein junrein@sosland.com INSTORE BUYER (ISSN 1554-348x) Volume 8, issue 2 is published 10 times a year, Feb, Mar, Apr, May, Jul, Aug, Sep, Oct and Dec by Sosland Publishing Co., 4800 Main Street, Suite 100, Kansas City, MO 64112. Canada Post International Publications Mail (Canada Distribution) Sales Agreement Number 40015261. Send returns (Canada) to Pitney Bowes International, P Box .O. 25542, London, ON, N6C 6B2. Printed in the USA. Periodicals postage paid at Kansas City, MO and additional mailing offices. POSTMASTER: Send address changes to INSTORE BUYER, PO Box 324, Congers, NY 10920-0324. © Sosland Publishing Co. All rights reserved. Reproduction of the whole or any part of the contents without written permission is prohibited. INSTORE BUYER assumes no responsibility for the validity of claims in items reported. Sosland Publishing Co. is a division of Sosland Companies. Inc. SUBSCRIBER Services ADDRESS. TELEPHONE, FAX, E-MAIL Editorial and sales offices are located at 4800 Main St., Suite 100, Kansas City, Mo. 64112. Phone: (816) 756-1000. The switchboard is open between 8 a.m. and 5 p.m. Central Standard Time, Monday through Friday. Our main fax number is 816=756=0494; advertising sales can be reached by fax at 816=756=2618. Our e-mail address is bakingbuyer@sosland.com. This number is available for corresponding with any BB department. SUBSCRIPTIONS, ADDRESS CHANGES InStore Buyer is distributed free of charge to qualified readers with managerial responsibilities in in-store, foodservice, retail, specialty wholesale and distribution businesses. For non-qualified readers, U.S. subscriptions are accepted at $60 per year. Other foreign subscriptions (from outside the territory of the U.S. and its possessions) are accepted at $80 per year. For subscription information or address changes, call the Circulation Department at (816) 756-1000. BACK ISSUES Single copies are $15 and are available from the Circulation Department. Special issue prices vary. REPRINTS, PHOTOCOPY PERMISSION Requests for reprints of articles should be sent to reprints@sosland.com or call (816) 756-1000. InStore Buyer is copyrighted; reproduction of the whole or any part of the contents without written permission is prohibited. Photocopy permission for academic purposes may be obtained from the editor. LETTERS TO THE EDITOR Comments and opinions by our readers are welcome. Please send letters to the editor to our mail address, by fax or e-mail. DIRECTORIES Special directories and buyer’s guides are published annually for the baking, grain and milling industries. For details and prices of these publications, call the Circulation Department at (816) 756-1000. A FFILIATED P UBLICATIONS 4800 Main Street, Suite 100, Kansas City, Mo. 64112 Phone: (816) 756-1000 · Fax: (816) 756-0494 E-mail: bakingbuyer@sosland.com | inStorebuyer | March 2012 | 3 |

Table of Contents for the Digital Edition of inStorebuyer - March 2012

inStorebuyer - March 2012
Editor's Note - Perking Up Profits
Table of Contents
Frontline News - Clabber Girl is DDA Vendor of Year
Frontline News - IDDBA Scholarship Deadline June 1
Frontline News - A Super Sculpture
Frontline News - Standard Market to Open in Chicago
Frontline News - Caravan Names Product Category Manager
Foodservice Retail - Pizza Done Right
Baking&Decorating - Cake Designs & License Agreements
Baking&Decorating - University Trademark Licensing
Bakery Development - Cakes Continue Sales Growth
Deli Development - Sandwiches Increase Deli Sales
Overcoming the Daily Grind
Kings Better Than Ever
Food Safety - Prepare for New Rules
Health&Nutrition - Reaching Out to Runners
Cheese Corner - Strategic Sampling
Product Trends
Product Showcase
Marketplace Network
Ad Index

inStorebuyer - March 2012