inStorebuyer - March 2012 - (Page 38)

health&nutrition HIGHLIGHTS ON HEALTHY LIVING Reaching Out to Runners There’s a lot more to running than humiliating short shorts and agonizing blisters. Diet is both an integral part of maintaining a healthy weight and optimizing athletic performance. While processed energy bars, drinks and supplements have become popular sources of energy among fi tness enthusiasts, energy-rich foods, such as legumes and grains, effectively boost an athlete’s energy and provide healthier long-term results. With racing season right around the corner, offering products that naturally and nutritiously provide healthy levels of energy is a great way to support consumers’ shopping according to a fitness and meal plan. Carbohydrate-heavy meals are popular for both runners focused on staying in shape and those training for an upcoming marathon. Catering to this demographic involves offering fresh and organic products and staffing knowledgeable employees. A runner’s diet Many runners, especially those in training, focus on finding energy in complex carbohydrates. These healthy sources of energy can be ideal pre- and post-workout meals, providing the nutrients the body needs to recover from physical stress. “When we say complex carbohydrates, we’re talking about starchy vegetables, grains and legumes,” says Trevida Trevino, nutritional health coach at Natural Grocers in Austin, TX. “When they’re in the whole form, they come with the fiber and protein intact, and our bodies better recognize the nutrients and are able to absorb and utilize them better.” While “carbo-loading” might be a runner’s dietary mantra, it is more complex than three dishes of pasta a day. Consuming enough — and the right types — of carbohydrates and proteins can make a substantial difference in recovery from a workout. These nutrients can be found in abundance in fruit, low-fat poultry and dairy. 2012 Spring Marathons 4/1/12 — Athens Marathon — Athens, OH 4/15/12 — GO! St. Louis Marathon — St. Louis, MO 4/21/12 — Salt Lake City Marathon — Salt Lake City, UT 4/29/12 — Eugene Marathon — Eugene, OR 5/6/12 — Long Island Marathon — East Meadow, NY 5/6/12 — Colorado Marathon — Fort Collins, CO 5/6/12 — OC Marathon — Newport Beach, CA 6/3/12 — San Diego Rock ‘n’ Roll Marathon — San Diego, California 6/9/12 — Hatfield-McCoy Marathon — South Williamson, KY 6/16/12 — Mayor’s Marathon — Anchorage, AK | 38 | inStorebuyer | March 2012 |

Table of Contents for the Digital Edition of inStorebuyer - March 2012

inStorebuyer - March 2012
Editor's Note - Perking Up Profits
Table of Contents
Frontline News - Clabber Girl is DDA Vendor of Year
Frontline News - IDDBA Scholarship Deadline June 1
Frontline News - A Super Sculpture
Frontline News - Standard Market to Open in Chicago
Frontline News - Caravan Names Product Category Manager
Foodservice Retail - Pizza Done Right
Baking&Decorating - Cake Designs & License Agreements
Baking&Decorating - University Trademark Licensing
Bakery Development - Cakes Continue Sales Growth
Deli Development - Sandwiches Increase Deli Sales
Overcoming the Daily Grind
Kings Better Than Ever
Food Safety - Prepare for New Rules
Health&Nutrition - Reaching Out to Runners
Cheese Corner - Strategic Sampling
Product Trends
Product Showcase
Marketplace Network
Ad Index

inStorebuyer - March 2012