inStorebuyer - May 2012 - (Page 14)

front linenews HEADLINES IN BAKERY & DELI & RETAIL Food Lion Launches Brand Strategy Food Lion has launched its new brand strategy in 268 stores in Virginia, West Virginia and North Carolina. These markets are the first stores in 2012 to unveil the new strategy, which is based on customer feedback and continues to position the company for future success. “As part of our new strategy, we are committed to being recognized as a price leader, making our stores easier to shop, offering the greatest value in store brands and providing fresh produce. We believe our new brand strategy enables us to better serve our customers in these markets,” says Cathy Green Burns, president of Food Lion. To celebrate the launch on March 28, Food Lion held grand opening festivities at all 268 stores, providing the first 200 customers at each location a bag of free groceries. In addition, the company plans to donate $50,000 in store-brand food products to local charities, including $20,000 to Operation Homefront Hampton Roads, $10,000 to the Blue Ridge Area Food Bank, $10,000 to Feeding America Southwest Virginia and $10,000 to FeedMore. Food Lion’s new brand strategy offers customers lower prices on 6,000 items throughout the store and access to quality store brand products at lower prices. Food Lion launched the new brand strategy in the greater markets of Richmond, VA; Roanoke, VA; Norfolk, VA; Charlottesville, VA; Harrisonburg, VA; Charleston, WV; and Bluefield, WV, along with several stores in the Outer Banks of North Carolina. The company also remodeled 20 stores, including 18 locations in Virginia and two locations in North Carolina. Get the ultimate in Foodservice Equipment... Pan & Rack Washers • Sheeter/Moulders • Production Tables We take great pride in crafting the highest quality machines available to the modern bakery. Most of our standard features would be optional elsewhere. Our customers agree that it’s these added features which put LVO machines ahead of the competition. PT10 Pass-Through Washer FL10 / FL14 High Pressure Washer RW1548 High Volume Pan & Rack Washer | 14 | inStorebuyer | May 2012 | Toll Free: 1-800-346-5749 www.lvomfg.com SM24 Sheeter/Moulder SM224 Production Table Sheeter/Moulder http://www.lvomfg.com

Table of Contents for the Digital Edition of inStorebuyer - May 2012

inStorebuyer - May 2012
Editor's Note - The Foodie Generation
Table of Contents
Table of Contents
Frontline news - Dawn to Unveil Cake Boss-Inspired Cakes
Frontline news - Enter America’s Best Raisin Bread Contest
Frontline news - Food Lion Launches Brand Strategy
Frontline news - Finalists to Compete at IDDBA Challenge
Frontline news - BJ’s Rolls Out Farm to Club
Frontline news - Rice Creates Nutrition Column
Frontline news - WinCo Enters Arizona Market
Foodservice Retail - Cooking Schools
Foodservice Retail - Partnering With Celebrities
Foodservice Retail - The Breakfast Club
Baking & Decorating - Gourmet Cookie Diversity
Baking & Decorating - Artsy Cake Writing
Baking & Decorating - Harris Teeter Puts the Icing on the Cake
Bakery Development - Cookies Remain Strong
Deli Development - Deli Salads Provide Summer Growth
Hot Times for Foodies
From the Instore to the Aisle
Garden of Opportunity
Staffing Chefs Makes Sense
Food Safety - Safety Steps
Health & Nutrition - Spring Season Produce
Cheese Corner - Comfortable and Adventurous
Cheese Corner - Cheese on the Rise
Product Trends
Product Showcase
Marketplace Network
Ad Index

inStorebuyer - May 2012